Struggling to create new content? You should be reusing the content you already have!
Here's how using a presentation I presented at SearchLove San Diego.
Vertical Measures Webinar: Is There Any ROI in Content Marketing?Ashley Segura
Producing content is the easy party. Trying to track down if there is any ROI in the content that you produce is the hard part. See how you can measure the results of your content marketing with tips from a webinar I did with Vertical Measures.
Ashley Ward from SEMrush shares why it's important to measure your content, what metrics to use to measure the success of your content and costs to weigh while considering your content marketing options.
Vertical Measures Webinar: Is There Any ROI in Content Marketing?Ashley Segura
Producing content is the easy party. Trying to track down if there is any ROI in the content that you produce is the hard part. See how you can measure the results of your content marketing with tips from a webinar I did with Vertical Measures.
Ashley Ward from SEMrush shares why it's important to measure your content, what metrics to use to measure the success of your content and costs to weigh while considering your content marketing options.
ROI of Content Marketing - GDMS ConferenceAshley Segura
Need to get a return on your content? Of course you do! Here's how to measure your content and determine if there really is a return on the content you produce.
Interactive Marketing: The Trends with Content MarketingAshley Segura
Content Marketing is sure to be trending these days with both SEOs, business owners, brands, and social media marketers searching for new content. See what content your users are craving with these trends.
Don't just create content without measuring it. In this presentation you'll learn what metrics you should measure for content and how to find a real ROI.
Agile Marketing For The Real World event - Signal - 6th Nov 2019Lauren Cormack
Unique insights on applying Agile principles in a marketing context, with Signal, creative strategist Kate Bordwell and bestselling author Neil Perkin, exploring the challenges involved in adopting Agile ways of working in the ‘real world’.
April Wensel - Crafting Compassionate CodeApril Wensel
As developers, we might think we don't have to care about humans because we work on machines. However, nothing could be further from the truth. The only reason for us to build technology is to serve humans.
Therefore, practicing compassion is essential for effective software development. Though many people think of compassion as something soft or ambiguous, you'll learn how compassion provides a practical framework for making rational decisions about our code with the goal of reducing suffering for ourselves, our collaborators, and our users.
From understanding customer pain points all the way down to the level of choosing variable names, applying practical compassion can help us craft better code, improve people's lives, and ultimately find more satisfaction in our work!
Presented at NewCrafts Paris 2019 - http://ncrafts.io/
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
Watch the webinar recording here: https://bit.ly/30gXpG9
In 2018, Google shifted from a search engine to a discovery platform. What does that mean for your organic search strategies in 2019? Check out these slides from our live 2019 Organic Search Trends webinar, starring three of The Search Agency’s senior SEO experts. In this TSA Talk, our speakers cover everything from Google’s shift to discovery and new SERP integrations, to voice search and topic clusters. We also let you know which old-school SEO tactics you need to leave behind. Get ready for the wild ride that 2019 promises to be with our team of Earned Media experts!
For the full webinar recording and transcript, head to: https://bit.ly/30gXpG9
A presentation on Social Network Analysis & network graphing using #Python, NetworkX, Graph-Tool and Gephi. Presented to the Ottawa Python Meetup group on August 27, 2015.
Examples include graphing of twitter data for the #Rstats and #Python communities based on 1000 tweet samples per community.
Hbase and phoenix usage at eHarmony. Presented the lambda architecture and implementation of HBase and phoenix usage in eharmony at Apache PhoenixCon 2016.
Amalie batchelder-- Taco Bell Social Media StrategyAmalie Batchelder
A full social media strategy and analysis of current campaigns. Includes crisis response plans, goals for the coming year of 2017, and suggested improvements for original content, customer interactions and hashtags.
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
How SEO Insight Reveals The Content We Need - SEOday.dk January 2018Charlie Williams
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark.
Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them.
This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.
The Tactics and Strategy of Growth by Tyler WillisTheFamily
We had the pleasure to welcome Tyler Willis & John Ramey at our last Growth Hacking Paris meetup. Join the next event : http://www.meetup.com/GrowthHackingParis
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
ROI of Content Marketing - GDMS ConferenceAshley Segura
Need to get a return on your content? Of course you do! Here's how to measure your content and determine if there really is a return on the content you produce.
Interactive Marketing: The Trends with Content MarketingAshley Segura
Content Marketing is sure to be trending these days with both SEOs, business owners, brands, and social media marketers searching for new content. See what content your users are craving with these trends.
Don't just create content without measuring it. In this presentation you'll learn what metrics you should measure for content and how to find a real ROI.
Agile Marketing For The Real World event - Signal - 6th Nov 2019Lauren Cormack
Unique insights on applying Agile principles in a marketing context, with Signal, creative strategist Kate Bordwell and bestselling author Neil Perkin, exploring the challenges involved in adopting Agile ways of working in the ‘real world’.
April Wensel - Crafting Compassionate CodeApril Wensel
As developers, we might think we don't have to care about humans because we work on machines. However, nothing could be further from the truth. The only reason for us to build technology is to serve humans.
Therefore, practicing compassion is essential for effective software development. Though many people think of compassion as something soft or ambiguous, you'll learn how compassion provides a practical framework for making rational decisions about our code with the goal of reducing suffering for ourselves, our collaborators, and our users.
From understanding customer pain points all the way down to the level of choosing variable names, applying practical compassion can help us craft better code, improve people's lives, and ultimately find more satisfaction in our work!
Presented at NewCrafts Paris 2019 - http://ncrafts.io/
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
Watch the webinar recording here: https://bit.ly/30gXpG9
In 2018, Google shifted from a search engine to a discovery platform. What does that mean for your organic search strategies in 2019? Check out these slides from our live 2019 Organic Search Trends webinar, starring three of The Search Agency’s senior SEO experts. In this TSA Talk, our speakers cover everything from Google’s shift to discovery and new SERP integrations, to voice search and topic clusters. We also let you know which old-school SEO tactics you need to leave behind. Get ready for the wild ride that 2019 promises to be with our team of Earned Media experts!
For the full webinar recording and transcript, head to: https://bit.ly/30gXpG9
A presentation on Social Network Analysis & network graphing using #Python, NetworkX, Graph-Tool and Gephi. Presented to the Ottawa Python Meetup group on August 27, 2015.
Examples include graphing of twitter data for the #Rstats and #Python communities based on 1000 tweet samples per community.
Hbase and phoenix usage at eHarmony. Presented the lambda architecture and implementation of HBase and phoenix usage in eharmony at Apache PhoenixCon 2016.
Amalie batchelder-- Taco Bell Social Media StrategyAmalie Batchelder
A full social media strategy and analysis of current campaigns. Includes crisis response plans, goals for the coming year of 2017, and suggested improvements for original content, customer interactions and hashtags.
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
How SEO Insight Reveals The Content We Need - SEOday.dk January 2018Charlie Williams
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark.
Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them.
This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.
The Tactics and Strategy of Growth by Tyler WillisTheFamily
We had the pleasure to welcome Tyler Willis & John Ramey at our last Growth Hacking Paris meetup. Join the next event : http://www.meetup.com/GrowthHackingParis
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014. As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company's ads altogether. This wastes millions of dollars in advertising that consumers simply don't remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand's content like articles, videos, photo and more in various forms like Twitter's Promoted Tweets, promoted videos on Forbes, BuzzFeed's Feature Partner content, sponsored articles on Mashable, Yelp's Sponsored Listings and others. It's important to understand this shift in consumer behavior, why it's effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.
How can documentation become inherently Agile?eBranding Ninja
How can you foster a culture that gets your developers excited about documentation? How can you foster a culture that gets your developers excited about pleasing their customers?
Documentation is still the most important thing developers continually respond as most affecting their decision making. Frankly caring about documentation shows you care about the developer, whether external or internal. Yet, documentation is constantly pushed to the wayside, aligning that idea with Waterfall and top-down development. How do you then foster a culture that gets your developers excited to create documentation? And as an extension, how do you get your developers excited about pleasing their customers?
Start out by automating what you can and then creating a process. Documentation is something that requires discipline. It’s up to your team to identify what interruptions are constantly being pointed to as excuses for not completing the documentation. Then, you can put an investment into your documentation, looking to first solve and reduce those interruptions, making documentation the way you address repeated issues and make your customers more autonomous.
Documentation is actually particularly important to the Scrum process, where "documented" is part of the definition of "Done." Documentation can also be a good team-building exercise as it invites everyone to take ownership of their own piece. It also keeps everyone cognizant of keeping the code itself simple and self-explanatory. And it's especially important for team communication and collaboration as, with microservices, containers and the like, our developers gain autonomy, but there's a struggle to work out loud so you know what everyone else is doing.
Finally, someone should be in charge of managing the documentation -- someone with a tech background but some marketing savviness -- to curate it all, helping to make sure it's there and that it tells a clear story that's easy to search through, but that also supports the overall business proposition.
This talk was first given at AgiNext 2017, London.
http://2017.aginext.io/
Images compliments of New Old Stock http://nos.twnsnd.co/
You Created a Plugin. Now What? WordCamp Orange CountyAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product.
Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.
Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.
Takeaways:
Use your free plugin to sell a Pro version.
How to market your plugin.
Learn the tools used create a digital plugin business.
A real-world example with Microsoft Graph API and OutlookHansamali Gamage
What if you have hundreds of invoices landed in your Outlook as in the email. And you need a way of processing them into real invoices or maybe store in a database. Lets discuss how to do this using Microsoft Graph API, Outlook and Azure functions.
Growth framework and approach for Consumer Startups including metrics to focus on. Got feedback or suggestions, please share with pj@beingpractical.com.
Learn the framework, step-by-step, that you can use to grow your company. Using this framework, our team acquired over a million customers at Involver.
I walk through the really simple framework I use when thinking about growth. It's not brain-busting stuff, you'll pick up the concepts in 5 minutes -- the question is whether you'll be willing to do the hard/boring work of applying that framework to your schedule everyday.
Whether you call it by it's current buzzword, "growth hacking" (shudder) or it's old buzzword, "internet marketing" (just as bad), it all boils down to one thing: User Acquisition and Retention. This is a simple way to think about capturing and keeping someone's attention. If you want to grow, this is the best way I know how to do it.
APItheDocs: How Can API Documentation Be Agile?eBranding Ninja
How can API documentation become inherently agile? how can you foster a culture that gets your developers excited about documentation? About customer experience? How can you persuade your agile team to make documented a priority? How do you get developers creating more software?
This talk looks to answer these questions and more, including the real-world journeys of WorldPay and Sengrid make sure documentation is a part of their agile processes and how.
Talk given at API the Docs, London.
http://apithedocs.org/london/
By Jennifer Riggins
http://ebranding.ninja
http://twitter.com/jkriggins
Content Marketing is so broad. So many options. So many techniques. So many tools.
Feeling overwhelmed? This is the perfect presentation for beginners (and more advanced experts) to make sure you are covering the basics.
From Content Strategy to Drupal Site Building - Connecting the dotsRonald Ashri
Content strategy is, undoubtedly, a hot topic these days. A lot is being said that spans the range from concerns regarding the ability to display content on any device to the ability to drive engagement and increase traffic through better content creation and social media strategies. In this presentation we will connect the dots between these issues and practical Drupal site-building concerns with tools that are readily available now.
We will show, through specific examples and references to available modules, how different approaches to content strategy can be practically implemented on Drupal sites. The aim is to equip Drupal site-builders with a handy toolkit that will allow them to both implement a content strategy for their sites as well as better exchange information with content strategists.
The examples will include:
- Different approaches to building content types so as to empower content creators to create a range of different structures.
- Best practices in using vocabularies (fixed, open, user-generated, moderated, etc) or where alternative categorization methods may be relevant.
We will also discuss:
- Editorial calendars and scheduling.
- The true benefit of workflows (and how, sometimes, they can be a disadvantage).
- Analytics and how the ability to measure the effects of any strategy is as important as defining the strategy itself.
Attendees will go away with practical examples and techniques that they can apply to their sites as well as a better understanding of what content strategy really is and how they can use it to improve their sites.
The examples are a result of our own experiences in helping both clients develop their content strategy as well as applying it on italymagazine.com, an in-house product of ours. We grew italymagazine.com to a relevant online digital brand with a strong community by expressing our content strategy ideas through the tools that Drupal 7 made available to us. The resulting ~250% increase in traffic over 3 months is a testament to both the value of a content strategy as well as the power of Drupal to allow you to flexibly and iteratively support it.
From Content Strategy to Drupal Site Building - Connecting the DotsRonald Ashri
The actual presentation is available on YouTube here:
https://www.youtube.com/watch?v=agcQsQfCFow
Content strategy is, undoubtedly, a hot topic these days. A lot is being said that spans the range from concerns regarding the ability to display content on any device to the ability to drive engagement and increase traffic through better content creation and social media strategies. In this presentation we will connect the dots between these issues and practical Drupal site-building concerns with tools that are readily available now.
We will show, through specific examples and references to available modules, how different approaches to content strategy can be practically implemented on Drupal sites. The aim is to equip Drupal site-builders with a handy toolkit that will allow them to both implement a content strategy for their sites as well as better exchange information with content strategists.
The examples will include:
- Different approaches to building content types so as to empower content creators to create a range of different structures.
- Best practices in using vocabularies (fixed, open, user-generated, moderated, etc) or where alternative categorization methods may be relevant.
- Building menus and navigation.
We will also discuss:
- Editorial calendars and scheduling.
- The true benefit of workflows (and how, sometimes, they can be a disadvantage).
- Analytics and how the ability to measure the effects of any strategy is as important as defining the strategy itself.
Attendees will go away with practical examples and techniques that they can apply to their sites as well as a better understanding of what content strategy really is and how they can use it to improve their sites.
The examples are a result of our own experiences in helping both clients develop their content strategy as well as applying it on italymagazine.com, an in-house product of ours. We grew italymagazine.com to a relevant online digital brand with a strong community by expressing our content strategy ideas through the tools that Drupal 7 made available to us. The resulting ~250% increase in traffic over 3 months is a testament to both the value of a content strategy as well as the power of Drupal to allow you to flexibly and iteratively support it.
Negotiating contracts as user experiences - WIAD Rome 2016Jacopo Romei
Usually deals and contracts have a flaw: they are designed around deliverables and penalties rather than on the relationship between involved people or organisations.
This happens despite contracts should deliver an experience, like all other human artifacts which are not just an object or a service.
Collaboration around a common shared goal: this is the experience to look for.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
he Art of Measuring Content Marketing Success - Content Marketing World Ashley Segura
Are you pumping out content and unsure if it's even producing results for your brand? You're not alone. Most businesses and brands produce content at high qualities without understanding if any of the content they're producing is actually moving the scale towards a real ROI.
In this Lunch & Learn at Content Marketing World we'll look at how to measure content and what kind of content will help you best produce the ROI your business needs.
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAshley Segura
Writing ad copy for a Facebook advertisement is completely different from writing ad copy for Adwords. A user on Google has intent, and is clearly looking for a solution.
Whereas a user on Facebook or LinkedIn is casually browsing their News Feed, not expecting to engage with an ad. Which is why you need to know how to master the fine art of ad copy writing for any advertising venue.
In this presentation, I explain how you can write ad copy that attracts your demographic for each ad venue. You’ll also learn how to see what kinds of advertisements your competitors are making and gain new ad copy ideas.
Bots Don’t Buy: How to Create Facebook Ads for Humans, Not BotsAshley Segura
Stop writing ads for robots, they're not the ones making purchase or engaging with your ads. Learn how to craft your Facebook Ads to attract your human demographic.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
How to Reuse Your Content and Make the Big Bucks: Content Marketing
1. P O W E R
1
Reuse, Recycle:
How to Repurpose Your Content
and Make the Big Bucks
2. @ A S H L E Y M A D H A T T E R
2
Corporate Speaker
SEMrush
ASHLEY WARD
I N T E R N A T I O N A L S P E A K E R
W R I T E R F O R S E A R C H E N G I N E J O U R N A L
A G E N C Y O W N E R
D O G M O M , F I A N C E , B A C K P A C K E R , H I K E R , O F F R O A D E R ,
3. P O W E R
@ A S H L E Y M A D H A T T E R
3
Create less,
promote more.
@ A S H L E Y M A D H A T T E R
— Salma Jafri
4. P O W E R
@ A S H L E Y M A D H A T T E R
4
There’s SOO much
content out there.
@ A S H L E Y M A D H A T T E R
— Users
5. P O W E R
@ A S H L E Y M A D H A T T E R
5
The company is in
a boring industry.
@ A S H L E Y M A D H A T T E R
— Inhouse Marketers
6. P O W E R
@ A S H L E Y M A D H A T T E R
6
The company has no
budget to promote.
@ A S H L E Y M A D H A T T E R
— Agencies
7. P O W E R
@ A S H L E Y M A D H A T T E R
7
I don’t want to focus
on me as the story
@ A S H L E Y M A D H A T T E R
— CEO’s
8. @ A S H L E Y M A D H A T T E R
8
Recycling Content in 2018
T H E R U L E S Y O U R E X P E R I M E N T M E A S U R I N G C O N T E N TB U F F E R E X P E R I M E N T
1 2 3 4
F I N A L T I P S
5
9. P O W E R
@ A S H L E Y M A D H A T T E R
9
The Buffer
Experiment
@ A S H L E Y M A D H A T T E R
11. @ A S H L E Y M A D H A T T E R
The Buffer Experiment
No new content for 4 consecutive weeks
D o n ’t p u b l i s h a n y
b r a n d n e w c o n t e n t01
R e p u r p o s e e v e rg re e n
c o n t e n t i n t o e b o o k s ,
& S l i d e s h a re s02
U p d a t e o l d b l o g
p o s t s w i t h a u d i o
a n d g r a p h i c s03
12. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Content
Audit
• Top performing
• Most shared
• Backlinks
12
13. @ A S H L E Y M A D H A T T E R
From the audit,
they chose 10
pieces of content
and separated
them over 4 weeks.
15. P O W E R
@ A S H L E Y M A D H A T T E R
15
The Results..
@ A S H L E Y M A D H A T T E R
16. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Blog Traffic
Went Down..
a little
16
17. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
But Organic
Went Up..
17
18. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Slideshare
Views
Increased
• Added 3 new SlideShares
• Referral traffic from SlideShare
jumped from 50 visits to 90
visits
• Increased overall SlideShare
views by 380%
18
19. @ A S H L E Y M A D H A T T E R
2,397 ebook downloads
Created 1 new email drip campaign
And maintained less than 5% drop in unique visits to their blog
20. @ A S H L E Y M A D H A T T E R
Successful Experiment - Reusing Content is Possible
21. P O W E R
@ A S H L E Y M A D H A T T E R
21
The Rules to Follow
@ A S H L E Y M A D H A T T E R
C O N T E N T R U L E S Y O U R E X P E R I M E N T M E A S U R I N G C O N T E N TT H E B U F F E R E X P E R I M E N T
1 2 3 4
F I N A L T I P S
5
22. P O W E R
@ A S H L E Y M A D H A T T E R
22
Republishing
vs
Recycling
@ A S H L E Y M A D H A T T E R
23. @ A S H L E Y M A D H A T T E R
B l o g P o s t
S o c i a l M e d i a
E m a i l N e w s l e t t e r
Republishing
Content
Publishing the same piece of content but
updating the info, images, or some of the
content.
24. @ A S H L E Y M A D H A T T E R
B l o g P o s t
A u d i o P o s t
I n f o g r a p h i c
Recycling
Content
Taking a content piece and reproducing the
content into new forms of content.
25. P O W E R
@ A S H L E Y M A D H A T T E R
25
Rule #1:
Don’t Republish All of
Your Content
@ A S H L E Y M A D H A T T E R
26. @ A S H L E Y M A D H A T T E R
Buffer Chose ONLY 10 Pieces of Content,
Not All of 2017
27. P O W E R
@ A S H L E Y M A D H A T T E R
27
Rule #2:
Wait 2 Weeks to
Republish Content
@ A S H L E Y M A D H A T T E R
29. P O W E R
@ A S H L E Y M A D H A T T E R
29
Rule #3:
Don’t Change the
URL if You’re
Republishing
@ A S H L E Y M A D H A T T E R
30. @ A S H L E Y M A D H A T T E R
Unless You’re Going to Update URL on ALL Places…
31. P O W E R
@ A S H L E Y M A D H A T T E R
31
Your Buffer Experiment
@ A S H L E Y M A D H A T T E R
C O N T E N T R U L E S Y O U R E X P E R I M E N T M E A S U R I N G C O N T E N TT H E B U F F E R E X P E R I M E N T
1 2 3 4
F I N A L T I P S
5
32. P O W E R
@ A S H L E Y M A D H A T T E R
32
Step #1:
What Are Your
Content Goals?
@ A S H L E Y M A D H A T T E R
33. @ A S H L E Y M A D H A T T E R
Buffer Defined Their Goals, Even Before the Audit
34. @ A S H L E Y M A D H A T T E R
blog posts
social media posts
email newsletters
infographics
videos
reviews
how-to guides
case studies
training courses
W E B S I T E
T R A F F I C
Different Content Achieves Different Goals
email newsletters
landing pages
social media ads
social media posts
N E W
L E A D S
guest posts
blog posts
infographics
videos
reviews
how-to guides
case studies
training courses
I N C R E A S E
R A N K I N G S
training courses
email newsletters
blog posts
how-to guides
C U S TO M E R
E D U C AT I O N
B R A N D
E X P O S U R E
guest posts
blog posts
infographics
videos
case studies
social media posts
34
35. P O W E R
@ A S H L E Y M A D H A T T E R
35
Step #2:
Audit Your Content
@ A S H L E Y M A D H A T T E R
36. @ A S H L E Y M A D H A T T E R
Pro’s to Auditing Your Content:
W h a t w a s t h e
t o p i c ?
W h a t k i n d o f
c o n t e n t i s i t ?
Wa s i t h o w - t o ,
l i s t i c l e , e t c ?
W h o w a s t h e
a u t h o r ?
H o w d i d y o u
s h a re i t ?
H o w l o n g h a s i t
b e e n p u b l i s h e d ?
37. P O W E RP O W E R
15
@ A S H L E Y M A D H A T T E R
Create a
Spreadsheet to
Track Metrics
1. Create spreadsheet or use this one: http://bit.ly/contentauditexcel
2. Run an audit for all 2017 content
3. Start tracking metrics weekly for new content
38. P O W E R
@ A S H L E Y M A D H A T T E R
38
Step #3:
Create Your “Gem List”
@ A S H L E Y M A D H A T T E R
39. @ A S H L E Y M A D H A T T E R
Create Your “Top 10 Gems” List,
or Your Magic Number
40. @ A S H L E Y M A D H A T T E R
Choose 5 to ReCYCLE and 5 to RePUBLISH
Listicles Update
Infographic
41. P O W E R
@ A S H L E Y M A D H A T T E R
41
Step #4:
Distribute Wisely
@ A S H L E Y M A D H A T T E R
42. @ A S H L E Y M A D H A T T E R
How we distribute the content makes or breaks the effectiveness of the content.
43. @ A S H L E Y M A D H A T T E R
Content Distribution Channels
• SEO
• Reviews
• Media Coverage
• Shares
• Mentions
• Paid Social Promotion
• NativeAdvertising
• DisplayAdvertising
• Retargeting
• PR
• Paid Influencers
• Website
• Blog
• Social Media
• YouTube
PA I D O W N E D
E A R N E D
44. @ A S H L E Y M A D H A T T E R
Play the Waiting Game - 4 Weeks
or Longer or Shorter…
45. P O W E R
@ A S H L E Y M A D H A T T E R
45
Measure the Results
@ A S H L E Y M A D H A T T E R
C O N T E N T R U L E S Y O U R E X P E R I M E N T M E A S U R I N G C O N T E N TT H E B U F F E R E X P E R I M E N T
1 2 3 4
F I N A L T I P S
5
47. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Define Your
Key Metrics
Website traffic is a metric, but it may
not be the most important metric for
each content type.
Key metric for blog posts:
Key metric for podcasts:
47
48. P O W E R
@ A S H L E Y M A D H A T T E R
48
What to Measure with
Content.. and the
Tools
@ A S H L E Y M A D H A T T E R
49. 09:00
pm
M a y 2 6 t h 2 0 1 3
STURDAY
@ A S H L E Y M A D H A T T E R
50. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
50
User
Behavior
Find user behavior
metrics using:
• SEMrush Reports
• Google Analytics
• SimpleReach
• Chartbeat
51. 09:00
pm
M a y 2 6 t h 2 0 1 3
STURDAY
@ A S H L E Y M A D H A T T E R
52. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Engagement
Find user engagement
metrics using:
• Social media platform analytics
• SEMrush Social Media Tracker
• Mention
• Brand24
52
53. 09:00
pm
M a y 2 6 t h 2 0 1 3
STURDAY
@ A S H L E Y M A D H A T T E R
54. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
SEO
Metrics
Find SEO metrics using:
• Google Webmaster Tools
• SEMrush On Page SEO Tracker
• SEMrush Domain Analytics
• Google Trends
• Majestic
54
55. P O W E R
55
C o n t e n t
M a r k e t i n g
I n s t i t u t e
B2B marketers report sales lead quality
as their #1 most important metric
for measuring content marketing success;
even more important than sales and conversions.
@ A S H L E Y M A D H A T T E R
56. 09:00
pm
M a y 2 6 t h 2 0 1 3
STURDAY
@ A S H L E Y M A D H A T T E R
57. @ A S H L E Y M A D H A T T E R@ A S H L E Y M A D H A T T E R
Company
Revenue
Find company revenue:
• Track the number of returning
users in Google Analytics
• Check CRM for new leads /
existing leads
• Conversion rate =
Conversions / clicks
57
58. P O W E R
@ A S H L E Y M A D H A T T E R
58
Key Takeaways..
(write these down)
@ A S H L E Y M A D H A T T E R
R E U S I N G R U L E S C O N T E N T A U D I T M E A S U R I N G C O N T E N TW H Y R E P U R P O S E
1 2 3 4
F I N A L T I P S
5
59. P O W E R
59
Don’t Be Afraid to
Update Your Old
Content
@ A S H L E Y M A D H A T T E R
60. P O W E R
60
Turn Text into
Video and Audio
@ A S H L E Y M A D H A T T E R
61. P O W E R
61
Put Your Content
on Slideshare and
Quora
@ A S H L E Y M A D H A T T E R
62. P O W E R
62
Turn Old Blog
Posts into eBooks
@ A S H L E Y M A D H A T T E R
63. P O W E R
63
Think Mobile-First
With Your Content
@ A S H L E Y M A D H A T T E R
64. P O W E RP O W E R
54
S w e o r
Mobile devices are projected to reach 79% of
global internet use by the end of 2018
@ A S H L E Y M A D H A T T E R
65. P O W E RP O W E R
55
S w e o r
Nearly 8 in 10 customers would stop engaging with
content that doesn’t display well on their device
@ A S H L E Y M A D H A T T E R
66. P O W E R
Responsive Content
56
@ A S H L E Y M A D H A T T E R
Text Size
Keep text at a readable size
Images
Keep image file sizes small and
loadable
Load Speed
Aim for load speed of less than
2 seconds
67. P O W E R
@ A S H L E Y M A D H A T T E R
57
Buzzfeed Desktop Keyword Positions
68. P O W E R
@ A S H L E Y M A D H A T T E R
58
Buzzfeed Mobile Keyword Positions
69. P O W E R
@ A S H L E Y M A D H A T T E R
69
G E T S L I D E S
ashley.ward@SEMrush.com
L I N K E D I N
Linkedin.com/in/ashleyward90
S E M r u s h D e m o
www.SEMrush.com
F O L L O W M E
@AshleyMadhatter