Yottaa site speed optimizer presentation at mass innovation nights part of future m sept 2015
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This document discusses how website speed and page load times directly impact user behavior and business metrics. It notes that even small increases in load times (100-500 milliseconds) can negatively impact key metrics like searches performed, pages visited, and sales conversions. The document then introduces Yottaa's Site Speed Optimizer product as a way to cut page load times in half with no software to install by leveraging their global cloud infrastructure and patented routing technologies to automatically apply web performance optimization techniques.
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This document discusses a webinar on using real user monitoring data to improve business efficiencies. It notes that bots now account for 67% of website traffic and provides examples of how understanding bot behavior from search engines like Google can help optimize sites. The webinar speakers demonstrate how their product captures detailed metrics on user and bot interactions that businesses can use to identify issues affecting the user experience and drive improvements.
Popup doomsday
Google is changing its policies to discourage the use of popups on mobile sites. As of January 2017, if a user's first experience on a mobile site is a popup, the site's search rankings will suffer. This is because Google sees popups as intrusive and harmful to users' experiences. Retailers and marketers have relied on popups to boost conversions, but they are also annoying. The presenter discusses alternatives to popups, such as the AddShoppers Promo Portal, which is designed for mobile and uses personalized notifications instead of popups. The portal allows retailers to run various types of promotional campaigns without intrusive popups.
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Дульнявка Іван Web usability
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The document provides tips on how to improve website performance for mobile users. It recommends taking a mobile-first approach and measuring key performance metrics like speed index, load time and file size. Some tips include optimizing images, caching and compressing files, automating performance testing, and using plugins to help optimize HTML, CSS and JavaScript. It also discusses using Accelerated Mobile Pages (AMP) to make mobile sites load faster. The overall message is that mobile web speed is important for search engine optimization, user experience and business goals.
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This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
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2016: The Year to Align Marketing & IT Departments
Understanding the importance of marketing and IT alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting well-established processes and embracing new, often radical, ideas around how separate teams can work together to deliver web experiences that match the sky-high expectations of the modern Internet user.
These slides explore:
Prescriptive advice to balance engagement & performance
Identification of problematic vendor technologies before they wreak havoc on your site
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Optimizing Website Performance in the Age of Mobile & Social
With the rise of social media and targeted ads, marketers and merchandisers increasingly rely on deep linking to increase brand awareness & equity and to drive customer acquisition and retention. Deep linking consists of linking to specific content other than the homepage. For example, brands routinely tweet about special offers or use Pinterest to drive awareness and conversions via specific products or content.
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NextGen CDNs: Webinar with Dan Rayburn of Frost and Sullivan and Ari Weil of ...
Today’s customers are an impatient lot. They want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone. You have only milliseconds to grab their attention and complete the transaction.
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Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience.
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Yottaa uses MongoDB to store and analyze large amounts of web performance data collected from over 27,000 URLs. Some key challenges included collecting over 10GB of data per day with a small engineering team. MongoDB allows data to be stored in documents rather than rows, improving the efficiency of aggregation and reporting. Data is sharded across multiple MongoDB servers for scale and redundancy. Lessons learned include considering collection sharding earlier and carefully adding indexes in production.
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
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Overview
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Yottaa site speed optimizer presentation at mass innovation nights part of future m sept 2015
- 1. Fix Your Site Speed ProblemBoston Inno / 2011-09-14 Chris Weekly (@cweekly) Director, Product Management cweekly@yottaa.com Yottaa Inc. 2 Canal Park 5th Floor Cambridge MA 02141 http://www.yottaa.com
- 2. Is your site slow? 2 Is your website slow?
- 3. 3 Milliseconds matter! Google: + 500 mslatency to search results page = 20% fewer searches
- 4. 4 Milliseconds matter! Yahoo: + 400 mslatency in home page = 5-9% drop in full-page traffic
- 5. 5 Milliseconds matter! Amazon: + 100 mslatency = 1% drop in sales
- 7. Engagement
- 8. Bounce Rate
- 12. 8 It’s so easy
- 13. 9
- 14. 10
- 15. 11
- 16. 12
- 17. 13 Ok, now what? “Premature Optimization is the root of all evil.” - Donald Knuth (software guru) “Manual Optimization is premature optimization.” - Chris Weekly (web performance guy)
- 19. No hardware to buy or manage
- 20. Cut your page load times in half in just a few clicksGlobal Cloud Infrastructure Patented Cloud Routing technology Automated application of WPO techniques Free Trial
- 21. 15 Site Speed Optimizer
- 22. 16
- 23. 17 Q & A Tweet your Yottaa Score to us! @yottaa Thanks!