84. TOP SITES KNOW:
Performance is critical
page load +500ms = 3% drop in traffic
page load +1000ms = 6% drop
page load +100ms = 1% loss in sales
page load +500ms = 25% fewer searches
page load +400ms = 5–9% drop in traffic
http://www.guypo.com/business/17-statistics-to-sell-web-performance-optimization/
85. “Online shoppers expected pages
to load in 2 seconds or fewer —
and at 3 seconds, a large share
abandon the site.”
“For Impatient Web Users, an Eye Blink Is Just Too Long to Wait,” New York Times, February 29, 2012
http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-
sites.html?pagewanted=all&_r=0
88. “Only 20% of N. American customers have LTE-
enabled handsets. Globally, LTE penetration rate
is ~5%”
“Bursting our Bubble: Mobile Performance Outside the First World” Performance Calendar, December 3, 2014
http://calendar.perfplanet.com/2014/bursting-our-bubble-mobile-performance-outside-the-first-world/
91. Your Income Over the Next Few Years
Median Income for a
Seattle-based software
developer: ~$92,000
Median Income for a
Seattle-based household
(2011): ~$52,000