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NextGen CDNs: Webinar with Dan Rayburn of Frost and Sullivan and Ari Weil of Yottaa
The document discusses trends in the digital delivery market, focusing on the impacts of mobile proliferation and the necessity for fast page loading times. It emphasizes the importance of application performance management, content delivery network optimization, and user engagement strategies. Key statistics illustrate consumer expectations for speed, revealing that delays can lead to significant losses in customer retention and revenue.
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NextGen CDNs: Webinar with Dan Rayburn of Frost and Sullivan and Ari Weil of Yottaa
- 1. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V DIGITAL MARKET TRENDS AND CDN EVOLUTION
- 2. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 2 INTRODUCTIONS ARI WEIL VP of Product Marketing at YOTTAA @aweil aweil@yottaa.com DAN RAYBURN Principal CDN Analyst at Frost & Sullivan @danrayburn mail@danrayburn.com Note: Dan Rayburn volunteered to participate in this webinar and is not being compensated to share his views
- 3. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V AGENDA • EVOLVING DIGITAL DELIVERY MARKET • MOBILE PROLIFERATION • THE SPEED IMPERATIVE • AGE OF THE CUSTOMER • APPS DEMAND IT to BT SHIFT • Q&A
- 4. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V MODERN CONTENT DELIVERY ARCHITECTURE Data Center Middle Mile Last Mile Device , Browser Client Mods
- 5. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V5 THE MOBILE IMPERATIVE
- 6. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V6 THE SPEED IMPERATIVE 64% OF SMARTPHONE USERS EXPECT PAGES TO LOAD IN UNDER 4s 54% ‘14 BLACK FRIDAY + CYBER MONDAY mREVENU E$2.65Bn 71% Of all retail transactions SMARTPHONE USERS SHOP VIA MOBILE 48% Expect mobile to be faster than desktop 85% Will go to a competitor to transact 42% Will never return to your site 29%
- 7. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V BUSINESS (client) I.T. (apps & infrastructure) APPS DEMAND CIO – CMO SYNERGY. FROM IT TO BUSINESS TECHNOLOGY Application Performance Management (APM) ContentDelivery Network(CDN) Personalization, Optimization Frontend Optimization (FEO) Provide a macro-level view of web and mobile app Availability, Performance and Security to highlight and notify on anomalies and drive down MTTR Deliver global presence and accelerat e digital content Compress & combine content to minimize asset and page weight + round trips to optimize delivery and rendering to decrease TTSR, TTD Create & manage content and campaigns to drive user engagemen t and conversions
- 8. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V THE EFFICIENCY -vs- ENGAGEMENT PARADOX PAGELOADTIME ITEFFORT&TIME SITE LAUNCH ONGOING MAINTENANCE AND USER ENGAGEMENT EFFORTS UPDATE CONTENT & IMAGES ADD SOCIAL MEDIA WIDGETS ADD REAL TIME PERSONALIZATION A/B TEST PAGE CONTENT
- 9. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V USER EXPERIENCE LIFECYCLE MANAGEMENT DETECT ACCELERATE TRANSFORM PROTECT ANALYZE EUE MONITORING & ALERTING Synthetic & RUM Desktop & Mobile APM, Ticket Management Integration WEB APP OPTIMIZATION Intelligent Global Caching Front-end Optimizations Integrate with any CDN or ADC Optimize web app content delivery, rendering and interaction Tune via web portal configurations and zero code change Works with any web app, independent of language or platform WAF + DDoS PROTECTION Layer 4-7 Web Application Firewall (WAF) Mitigation for DoS and DDoS attacks Integrate with ADC, IAM, Policy Management BIG DATA + BUSINESS ANALYTICS Real-time traffic log analysis In-line actions to optimize, scale & secure Integrate with existing business analytics ContextIntelligence TM Platform CLOUD SERVICE AUTOMATICALLY OPTIMIZES EVERY END USER EXPERIENCE
- 10. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
- 11. C O NF I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 12 QUESTIONS? ARI WEIL VP of Product Marketing at YOTTAA @aweil aweil@yottaa.com DAN RAYBURN Principal CDN Analyst at Frost & Sullivan @danrayburn mail@danrayburn.com Note: Dan Rayburn volunteered to participate in this webinar and is not being compensated to share his views
Editor's Notes
- #5 Digital delivery trends have expanded What are the components that make up the evolving digital delivery landscape? Where have we seen innovation in that area? What are some of the specialty solutions/implementations we’re seeing? How is that changing the way that businesses look at the landscape?
- #6 Google and others have proven that Mobile is an important part of every eCommerce transaction, and analysts across the industry have called out the need for companies to respond with strategy updates. One is a call for a Customer Experience strategy that brings business leaders and technology leaders together to focus on the entire customer lifecycle. Historically CIOs were responsible for the technology to power the customer experience, but the buck stopped at the firewall. Whatever was sent was the extent of the SLA. It should be a natural extension for CIOs to consider the entire customer journey, which would include front-end technologies to maximize engagement. Dan, what are some of the challenges for a CIO to make that transition? How are some companies creating specialized offerings to ensure, for example, accelerated, more consistent, or more secure mobile delivery? This then leads to the other call: for a Business Technology strategy
- #7 There is clearly a correlation between speed and a company’s top and bottom lines. The idea behind a Business Technology strategy is to eliminate the silos that correspond to business and IT core competencies and instead collaborate on the entire customer experience lifecycle – of which digital delivery is a major factor. Dan, how do you see managing a complete customer lifecycle challenging the established infrastructure and delivery considerations and best practices? For example streaming media For example security How common would you say CDN federation – where a company would use multiple CDNs – is today? What are some factors that would cause a company to contract with multiple CDN vendors?
- #8 This is important when you look at how components of a business technology strategy would come together. If you consider the green box has historically been the domain of the IT/CIO organization, and the blue is the domain of the CMO/eCommerce executives: Many of the solutions the business executives are aware of will include “pre-integrations” with infrastructure solutions for monitoring, acceleration and security
- #9 Taking a specific example, in eCommerce, web applications are instrumented with a LOT of different components. These include some of what we’ve been discussing. For example: Content from multiple domains Rich, streaming media Rigid security for encrypted traffic and industry certifications like PCI Business users will have been told that, for example their Demandware eCommerce portal is pre-integrated with a CDN, but that CDN may not be purpose-built to mitigate the challenges an eCommerce site presents. Dan, I think this is in line with what we’ve seen – where some “mega-vendors” offer a very broad set of solutions, but those may not extend to 100% of the solution they’re charged with providing. Right?
- #10 Taking a specific example, in eCommerce, web applications are instrumented with a LOT of different components. These include some of what we’ve been discussing. For example: Content from multiple domains Rich, streaming media Rigid security for encrypted traffic and industry certifications like PCI Business users will have been told that, for example their Demandware eCommerce portal is pre-integrated with a CDN, but that CDN may not be purpose-built to mitigate the challenges an eCommerce site presents. Dan, I think this is in line with what we’ve seen – where some “mega-vendors” offer a very broad set of solutions, but those may not extend to 100% of the solution they’re charged with providing. Right?