The document discusses problems with an audio equipment company's website including confusing navigation, lack of product information, and a lengthy checkout process. It provides data showing high user abandonment and low sales conversion rates for the current site. The document then outlines plans for a new website design with a simplified layout, improved navigation, and quick ordering system to provide a better customer experience and increase online sales conversion rates.

1. AUDIO WIRE
Jascha Schoeber
Fabian Zenke
Online Experience
10/01/2012

2. CONTENTS
• Problems
• Customer Experience
• Sales conversion rates
• New Web Design
• Improvements
• Future trends
• Summary

3. USABILITY PROBLEMS
• Incorrect use of space
• Significantly big images
• Many brochure-style photos
but little product information
no idea of actual product

4. NAVIGATION PROBLEMS
• Navigation is confusing
• Online checkout process
 Too many clicks

5. CUSTOMER EXPERIENCE
17
Confusing Design 43%
43
No shopping basket 10%
30
Inadequate Product
information 30%
10
Check-out procedure 17%

6. SALES CONVERSION RATES FOR AUDIO WIRE
User abandonment 49%
11
17
49 Browsing only 23%
23 Online sales returning
customers 17%
Online sales one-off
customers 11%

7. WEB DESIGN
• New logo
• Keep it simple
•  Cut unnecessary elements out
•  Implementation of gallery function
• Effective use of colours
• Simplify navigation

8. NEW LOGO

10. IMPROVEMENTS
• Complete new design/logo
• More product information
• Quick ordering system
• Reducing clicks
• Navigation throughout the site

11. EXPECTED SALES CONVERSION RATES
15 15
User abandonment 15%
Browsing only 35%
35 35
Online sales-returning
customers 35%
Online sales one-off customers
15%

12. COMPARISON
50
45
40
35
30
25
20
15 Before
10 After
5
0 After
User Before
abandonment Browsing only Online sales-
returning online sales-
customers one off
customers

13. SUMMARY
• New logo
• Improved overall layout
• Improved Navigation
• Implementation of quick ordering system

14. ANY QUESTIONS?

15. CONTACT
• Schoeber@online-experience.com
• Zenke@online-experience.com

16. THANK YOU FOR YOUR ATTENTION