Pedal to the Metal: Speed up your load times for more conversions
•Download as PPTX, PDF•
1 like•4,948 views
In this talk at the 2015 Conversion Conference in Las Vegas, I shared a number of case studies that demonstrate the impact of web performance on conversions for a variety of verticals. I also shared sixteen best practices for making pages faster.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to Pedal to the Metal: Speed up your load times for more conversions
Similar to Pedal to the Metal: Speed up your load times for more conversions (20)
More from Tammy Everts
More from Tammy Everts (7)
Recently uploaded
Recently uploaded (20)
Pedal to the Metal: Speed up your load times for more conversions
- 1. PEDAL TO THE METAL Speed your page load times for more conversions @tameverts 2015 Conversion Conference Las Vegas #convcon
- 3. DO MOST MARKETERS CONSIDER PAGE SPEED AN IMPORTANT PART OF USER ENGAGEMENT?
- 4. “I myself wouldn’t consider it very important. Granted, if a page is too slow, it loses users, but I believe if a page loads in 5 or 6 seconds, it doesn’t make much difference.”
- 7. 2% increase in conversions for every 1 second of improvement @tameverts #convcon
- 8. Increased conversions by 9% Cut load times in half @tameverts #convcon
- 9. Reduced average load time by 2.2 seconds and increased total downloads by 15.4% 10 million additional downloads per year @tameverts #convcon
- 11. Impact of a 1-second delay A site that earns $100K per day could lose $2.5M in sales in one year @tameverts #convcon
- 12. HOW DO VISITORS FEEL ABOUT SLOW SITES? (HINT: NOT GOOD)
- 16. 16 THINGS YOU CAN DO TO DELIVER A FASTER USER EXPERIENCE @tameverts #convcon
- 17. STEVE SOUDERS, AUTHOR, ‘HIGH PERFORMANCE WEB SITES’ “80-90% of end-user response time is at the front end. Start there.” @tameverts #convcon
- 18. 1. PAGE SIZE 2. PAGE COMPLEXITY TWO MAIN PERFORMANCE PROBLEMS @tameverts #convcon
- 19. PROBLEM 1: PAGES ARE TOO BIG @tameverts #convcon
- 20. SINGLE GREATEST PERFORMANCE INDICATOR? Faster pages are less than 1MB in size
- 21. Create a performance budget Monitor, monitor, monitor SOLUTIONS @tameverts #convcon
- 30. PROBLEM 2: PAGES ARE TOO COMPLEX @tameverts #convcon
- 35. Monitor Consolidate page resources Make sure stylesheets are in the document HEAD Host your fonts Optimize your pop-up scripts SOLUTIONS @tameverts #convcon
- 36. THIRD-PARTY CONTENT CAN MAKE UP >50% OF PAGE REQUESTS @tameverts #convcon
- 37. Increase page weight Increase number of hosts and connections Introduce additional latency Prevent pages from loading PROBLEMS @tameverts #convcon
- 39. Defer scripts Use asynchronous versions (when possible) Know your scripts and their performance penalties Monitor constantly SOLUTIONS @tameverts #convcon
Editor's Notes
- Massive hero images
- Custom fonts, RWD, multiple hosts stylesheets, blocking JS, latency
- Connect the dots between your performance and your conversions