The business of performance

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Stoyan Stefanov

Website performance - why invest in improving page loading speed

Technology

Bing.com/Live.com Slower site = revenue drop 1 sec = 2.8% 2 sec = 4.3%

Google Gets worse with time After-effect

Shopzilla Improving from 6 sec down to 1.2 seconds

Shopzilla ,[object Object],[object Object]

Faster site means: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to focus? ,[object Object],[object Object],[object Object]

Credits/URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

De hedendaagse consument is verwend. Bezoekers verwachten een makkelijke en snelle website waarin het reisaanbod overzichtelijk en snel toegankelijk is. Recent onderzoek van ondermeer Forrester en Aberdeen Groep toont aan dat een website met pagina’s langzamer dan 3 seconden het risico loopt dat meer dan 40% van uw bezoekers uw website vroegtijdig verlaten. Spitsuur op jouw website voor vertragingen kan zorgen, met de kans dat meer dan 75% van de bezoekers wegslikt naar een concurrent.  In jouw reisorganisatie besteed je dan ook veel tijd en geld aan het creëren van een zo volledig mogelijk beeld van het profiel van de bezoeker. De Web Analytics oplossing staat hierin vaak centraal bij het inzichtelijk maken en sturen van het bezoek van de gebruikers op de site. Vaak wordt vergeten dat een goede werking en kwaliteit van een website een minstens even bepalende factor kunnen zijn in een succesvolle conversie van bezoeker naar klant. Aan de hand van praktijkvoorbeelden zullen we u niet alleen laten zien hoe de resultaten van A/B performance testen een directe koppeling leggen tussen site performance en omzet en loyaliteit van de bezoeker, maar ook welke aspecten de performance van uw website kunnen beïnvloeden en hoe u deze kunt opsporen. Tevens hoe u performance aspecten eenvoudig kunt kwantificeren EN relateren aan verloren conversie op uw website.

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