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DataViz!
Johanna Morariu | Ann K. Emery
Tips, Tools, and How-tos
for Visualizing Your Data
Intro to Dataviz
Dataviz Design Process
Tools
Case Studies
Intro to Dataviz
Human brains are wired to speak
and understand spoken language.
People have to be taught to read
and write.
Understanding the written word is not a natural
human ability; but human brains do innately
process shapes.
Dataviz & the Human Brain
graphic design data/statistics
Dataviz Skills
Case Studies
A State-based Healthcare Funder
c
61% 89%
50% 85%
67% 82%
55% 81%
75%56%
82%52%
78%57%
57% 81%
0% 20% 40% 60% 80% 100%
TA Provider’s
Scores
(n=1)
Leadership Team
Members’ Scores
(n=9)
Overall
Basic Functioning and Structure
Ability to Develop and Cultivate Champions
Leadership
Ability to Develop Allies and Partnerships
Reputation and Visibility
Ability to Learn from the Community
Sustainability
Community 1
Dataviz Design
Process
Dataviz Design Process
1
Reduce the clutter2
3
4
Directly label
Emphasize key findings with color
Summarize your story in the title5
Select your story
6
7
Are you doing it right?
Share
Which chart is best
for my data?
Select your story
Choose 1 finding (of many possible options) to highlight1
Select your story
Choose 1 finding (of many possible options) to highlight1
charts & graphs infographics
diagramspictures
maps
Ready
AimFire
Select your story
Choose 1 finding (of many possible options) to highlight1
35%
48%
63%
80%
82%
85%
0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100%
Before
program
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Select your story
Choose 1 finding (of many possible options) to highlight1
Select your story
Choose 1 finding (of many possible options) to highlight1
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks2
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Directly label
Lose the legend—place details right next to the data3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
Emphasize key findings with color
Guide the reader’s eye with your action color4
Summarize your story in the title
Add captions or annotations when more details are needed5
Summarize your story in the title
Add captions or annotations when more details are needed5
Are you doing it right?
The Squint Test & Significant Other Test6
Are you doing it right?
The Squint Test & Significant Other Test6
Twitter
Reports
Handouts
Presentations
& Webinars
Twitter
Master
Chart
Reports
Sharing7
Sharing
Reports: Aim for variety7
Sharing
Presentations: Show one piece at a time7
Sharing
Handouts: Emphasize your most important chart7
Sharing
Twitter: Add photos for context7
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Sharing
Dashboards: Group charts thematically7
Sharing
Postcards: Hand-drawn okay7
Before After
Before After
Tools
Excel
Tutorials: annkemery.com/excel
Maps
presentationmagazine.com/editable-maps
Mindmaps or Concept maps
Social network maps
NodeXL tutorial: slideshare.net/j_morariu
286 #wfsn13 Twitter users
1,149 #wfsn13 tweets
In-person vs. online: For
every 2 conference
attendees, 1 person
tweeted about the
conference
Social network maps
NodeXL tutorial: slideshare.net/j_morariu
1. AECFNews
2. chinthoughts
3. saragoldrickrab
4. annlynhall
5. AchieveTheDream
6. maria_kim
7. LISC_BVanMeter
8. MDCinc
9. emv52
10.CFEDNews
Social network maps
NodeXL tutorial: slideshare.net/j_morariu
1stepGet NodeXL
2stepOpen NodeXL
3stepImport data
3stepImport data
3stepImport data
4stepVisualize
4stepVisualize
4stepVisualize
@j_morariu
Books
edwardtufte.com
Blogs
storytellingwithdata.com
Twitter
twitter.com/annkemery/lists/dataviz
@PostGraphics
@NYTgraphics
@WSJgraphics
thumbsupviz.com & @thumbsupviz
Tumblr gallery of great charts
Next Steps
Start Small
Build Capacity & Skills
Use the Right Dataviz Tool
DataViz!
Tips, Tools, and How-tos
for Visualizing Your Data
Johanna Morariu | Ann K. Emery

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#YNPNdc14: DataViz! Tips, Tools, and How-tos for Visualizing Your Data (Slides)