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DataViz!
Tips, Tools, and How-tos
for Visualizing Your Data
#14NTCdataviz
@annkemery
@meansandrew
@j_morariu
#14NTCdataviz
Ann K. Emery
@annkemery
Andrew Means
@meansandrew
Johanna Morariu
@j_morariu
Intro to Dataviz
Dataviz Design Process
Tools
Case Studies
Intro to Dataviz
Human brains are wired to speak
and understand spoken language.
People have to be taught to read
and write.
Understanding the written word is not a natural
human ability; but human brains do innately
process shapes.
Dataviz & the Human Brain
graphic design data/statistics
Dataviz Skills
Case Studies
Keep it Simple
(Stupid!)
What I Did Wrong…
-Created a non-intuitive visual
-Tried to stuff too much into a single visual
-Didn’t have a strong story
What I Would Do Differently…
-Either remove percentages or break each type into a
different chart type
-Simplify the story
Be Purpose Driven
What I thought they wanted
A network map of relationships
(the data, pure and simple)
What they really wanted
A list of organizational relationships
(the data, reduced to their question)
What I learned
Be purpose driven, not data or
method driven
Focus on the
End User The 3 Questions I Always Ask…
What do they care about?
What do they need to know?
What do I want them to do with this information?
Dataviz Design
Process
Dataviz Design Process
1
Reduce the clutter
2
3
4
Directly label
Emphasize key findings with color
Summarize your story in the title
5
Select your story
6
7
Are you doing it right?
Share
Which chart is best
for my data?
Select your story
Choose 1 finding (of many possible options) to highlight
1
Select your story
Choose 1 finding (of many possible options) to highlight
1
charts & graphs infographics
diagrams
pictures
maps
Ready
Aim
Fire
Select your story
Choose 1 finding (of many possible options) to highlight
1
Pie
Histogram
Clustered Bar
Line
Area
Stacked Bar
35%
48%
63%
80%
82%
85%
0% 20% 40% 60% 80% 100%
Bar
0% 20% 40% 60% 80% 100%
Dot Plot
0
20
40
60
80
100
0 20 40 60 80 100
Scatter Plot
0
20
40
60
80
100
0 20 40 60 80 100
Bubble Chart
Network Map
Geographic Maps
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Dashboards
Select your story
Choose 1 finding (of many possible options) to highlight
1
Select your story
Choose 1 finding (of many possible options) to highlight
1
Select your story
Choose 1 finding (of many possible options) to highlight
1
Select your story
Choose 1 finding (of many possible options) to highlight
1
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Directly label
Lose the legend—place details right next to the data
3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
Directly label
Lose the legend—place details right next to the data
3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
DC
Maryland
Virginia
Category 1
Category 2
Category 3
1 Emphasize key findings with color
Guide the reader’s eye with your action color
4
Emphasize key findings with color
Guide the reader’s eye with your action color
4
Summarize your story in the title
Add captions or annotations when more details are needed
5
Summarize your story in the title
Add captions or annotations when more details are needed
5
Summarize your story in the title
Add captions or annotations when more details are needed
5
Summarize your story in the title
Add captions or annotations when more details are needed
5
Are you doing it right?
The Squint Test
6
Are you doing it right?
The Squint Test
6
Are you doing it right?
The Significant Other Test
6
Are you doing it right?
The Significant Other Test
6
What does this
chart mean to you?
Are you doing it right?
The Significant Other Test
6
No f—king clue.
Are you doing it right?
The Significant Other Test
6
[grrrrrrrrr]
Are you doing it right?
The Significant Other Test
6
I know! I’ll follow
the Dataviz Design
Process!
Are you doing it right?
The Significant Other Test
6
What does this
chart mean to you?
Are you doing it right?
The Significant Other Test
6
The nonprofit is
serving twice as
many kids now
compared to when
they first opened!
Are you doing it right?
The Significant Other Test
6
Are you doing it right?
The Squint Test & Significant Other Test
6
Are you doing it right?
The Squint Test & Significant Other Test
6
Twitter
Reports
Handouts
Presentations
& Webinars
Twitter
Master
Chart
Reports
Sharing
7
Sharing
Reports: Aim for variety
7
Sharing
Reports: Aim for variety
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Presentations: Show one piece at a time
7
Sharing
Handouts: Emphasize your most important chart
7
Sharing
Handouts: Emphasize your most important chart
7
Sharing
Twitter: Add photos for context
7
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
0
20
40
60
80
100
0 20 40 60 80 100
Sharing
Dashboards: Group charts thematically
7
Sharing
Postcards: Hand-drawn okay
7
Sharing
Postcards: Hand-drawn okay
7
Dataviz Design Process
1
Reduce the clutter
2
3
4
Directly label
Emphasize key findings with color
Summarize your story in the title
5
Select your story
6
7
Are you doing it right?
Share
Before After
1 Select your story
Choose 1 finding (of many possible options) to highlight
1
‘07 ‘08 ‘09 ‘10 ‘11 ‘12
ABC Nonprofit 202 278 410 416 450 470
DEF Nonprofit 100 98 125 178 204 236
Select your story
Choose 1 finding (of many possible options) to highlight
1
0
50
100
150
200
250
300
350
400
450
500
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Select your story
Choose 1 finding (of many possible options) to highlight
1
0
50
100
150
200
250
300
350
400
450
500
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
0
50
100
150
200
250
300
350
400
450
500
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
0
50
100
150
200
250
300
350
400
450
500
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Number of Youth Served
1 Directly label
Lose the legend—place details right next to the data
3
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
1 Directly label
Lose the legend—place details right next to the data
3
202
278
410 416
450
470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
1 Directly label
Lose the legend—place details right next to the data
3
202
278
410 416
450
470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
1 Directly label
Lose the legend—place details right next to the data
3
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
1 Directly label
Lose the legend—place details right next to the data
3
1 Directly label
Lose the legend—place details right next to the data
3
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Emphasize key findings with color
Guide the reader’s eye with your action color
4
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
Summarize your story in the headline
Add captions or annotations when more details are needed
5
1
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
Number of Youth Served by Year
5 Summarize your story in the headline
Add captions or annotations when more details are needed
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
1 Summarize your story in the headline
Add captions or annotations when more details are needed
5
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
1
ABC Nonprofit has more than doubled its services
Summarize your story in the headline
Add captions or annotations when more details are needed
5
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
1
ABC Nonprofit has more than doubled its services
Just six years after opening its doors, ABC Nonprofit is serving 470 students
each year in the community—more than double the number of students they
helped in 2007.
Summarize your story in the headline
Add captions or annotations when more details are needed
5
202
278
410 416
450 470
'07 '08 '09 '10 '11 '12
1
ABC Nonprofit has more than doubled its services
Just six years after opening its doors, ABC Nonprofit is serving 470 students
each year in the community—more than double the number of students they
helped in 2007.
Number of youth served by year, 2007-2012
Summarize your story in the headline
Add captions or annotations when more details are needed
5
1
202
278
410 416
450 470
kids
helped
in 2012
'07 '08 '09 '10 '11 '12
ABC Nonprofit has more than doubled its services
Just six years after opening its doors, ABC Nonprofit is serving 470 students
each year in the community—more than double the number of students they
helped in 2007.
Number of youth served by year, 2007-2012
Summarize your story in the headline
Add captions or annotations when more details are needed
5
Before After
Before After
Select your story
Choose 1 finding (of many possible options) to highlight
1
2009 2010 2011 2012
Newsletters 24 24 18 12
Papers 6 6 4 4
Blog Posts 2 12 18 24
Presentations 4 8 9 8
Select your story
Choose 1 finding (of many possible options) to highlight
1
0
5
10
15
20
25
30
2009 2010 2011 2012
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Select your story
Choose 1 finding (of many possible options) to highlight
1
0
5
10
15
20
25
30
2009 2010 2011 2012
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
0
5
10
15
20
25
30
2009 2010 2011 2012
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
0
5
10
15
20
25
30
2009 2010 2011 2012
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
2009 2010 2011 2012
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Reduce the clutter
Remove or reduce the border, grid lines, and tick marks
2
Directly label
Lose the legend—place details right next to the data
3
# of publications/presentations
Newsletters
Papers
Blog Posts
Conference Presentations
Directly label
Lose the legend—place details right next to the data
3
# of publications/presentations
Directly label
Lose the legend—place details right next to the data
3
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Directly label
Lose the legend—place details right next to the data
3
24 24
18
12
6 6
4 4
2
12
18
24
4
8
9
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Directly label
Lose the legend—place details right next to the data
3
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12
6
4
2
24
4
8
# of publications/presentations
Blog posts
Newsletters
Presentations
Papers
Emphasize key findings with color
Guide the reader’s eye with your action color
4
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
# of publications/presentations
24 Blog posts
Emphasize key findings with color
Guide the reader’s eye with your action color
4
2009
2 Blog posts
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
# of publications/presentations
24 Blog posts
2009
2 Blog posts
Summarize your story in the title
Add a caption and annotations when more details are needed
5
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
24 Blog posts
2009
2 Blog posts
Summarize your story in the title
Add a caption and annotations when more details are needed
5
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
24 Blog posts
2009
2 Blog posts
Summarize your story in the title
Add a caption and annotations when more details are needed
5
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
24 Blog posts
2009
2 Blog posts
Summarize your story in the title
Add a caption and annotations when more details are needed
5
Our communications strategy now focuses on blogging
Summarize your story in the title
Add a caption and annotations when more details are needed
5
24
12 Newsletters
6
4 Papers
2013
4
8 Presentations
24 Blog posts
2009
2 Blog posts
Our communications strategy now focuses on blogging
Our readers are more receptive to social modes like blogging than passive modes like
newsletters. Since 2009, we’ve produced half as many newsletters and put that content
and energy into blogging.
Before After
Dataviz Design Process
1
Reduce the clutter
2
3
4
Directly label
Emphasize key findings with color
Summarize your story in the title
5
Select your story
6
7
Are you doing it right?
Share
Tools
60%
33%
38%
47%
55%
78%
77%
68%
80%
59%
64%
80%
83%
88%
90%
93%
50%
39%
39%
47%
47%
50%
59%
70%
Coalition A
(n=32)
Coalition B
(n=29)
Coalition C
(n=34)
Basic Functioning
Ability to Learn
Allies and Partnerships
Champions
Coalition Leadership
Reputation and Visibility
Sustainability
Overall
Coalition A is doing better than Coalitions B and C
Across all seven sections of the Coalition Assessment Tool, Coalition A scored higher than Coalitions
B and C. How can the technical assistance providers strengthen Coalitions B and C?
Excel
Tutorials: annkemery.com/excel
Excel
Tutorials: annkemery.com/excel
Pros:
-Free
-Powerful
-Open Source
Cons:
-Steep learning curve for
non-programmers
-Need to know what
you’re building
R
Pros:
-Free
-Easy to learn
Cons:
-Data privacy concerns
Google Fusion Tables
Pros:
-Beautiful
-Powerful
-Free
-Open-source
Cons:
-Steep learning curve for
non-programmers
-Need to know what
you’re building
D3.js
Pros:
-Powerful
-Beautiful
-Easy to Use
-Drag & Drop
Cons:
-Can be cost
prohibitive
Tableau
Pros:
-Powerful
-Industry Standard
Cons:
-Can be cost
prohibitive
-Steep learning
curve
-Not always visually
appealing
ArcGIS
34 states and DC
were represented
At ABC Foundation’s national
convening last month, the
attendees represented 34 states
and DC. Michigan, Illinois, and
Texas were heavily represented,
with 91, 47, and 46 attendees
each.
Maps
presentationmagazine.com/editable-maps
Maps
presentationmagazine.com/editable-maps
Alaska Hawaii
Maps
presentationmagazine.com/editable-maps
Social network maps
NodeXL tutorial: slideshare.net/j_morariu
Social network maps
NodeXL tutorial: slideshare.net/j_morariu
1
step
Get NodeXL
2
step
Open NodeXL
3
step
Import data
3
step
Import data
3
step
Import data
4
step
Visualize
4
step
Visualize
4
step
Visualize
@j_morariu
Books
edwardtufte.com
Blogs
storytellingwithdata.com
Twitter
twitter.com/annkemery/lists/dataviz
@PostGraphics
@NYTgraphics
@WSJgraphics
thumbsupviz.com & @thumbsupviz
Tumblr gallery of great charts
Next Steps
Start Small
Build Capacity & Skills
Use the Right Dataviz Tool
Thank you!
Ann K. Emery
@annkemery
Andrew Means
@meansandrew
Johanna Morariu
@j_morariu

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#14ntcdataviz: DataViz! Tips, Tools, and How-tos for Visualizing Your Data