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#14ntcdataviz: DataViz! Tips, Tools, and How-tos for Visualizing Your Data

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Innovation Network
Innovation Network

Presentation by Ann K. Emery, Johanna Morariu, and Andrew Means at the 2014 Nonprofit Technology Conference in Washington, DC

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DataViz! Tips, Tools, and How-tos for Visualizing Your Data #14NTCdataviz @annkemery @meansandrew @j_morariu
#14NTCdataviz Ann K. Emery @annkemery Andrew Means @meansandrew Johanna Morariu @j_morariu
Intro to Dataviz Dataviz Design Process Tools Case Studies
Intro to Dataviz
Human brains are wired to speak and understand spoken language. People have to be taught to read and write. Understanding the written word is not a natural human ability; but human brains do innately process shapes. Dataviz & the Human Brain
graphic design data/statistics Dataviz Skills
Case Studies
Keep it Simple (Stupid!) What I Did Wrong… -Created a non-intuitive visual -Tried to stuff too much into a single visual -Didn’t have a strong story What I Would Do Differently… -Either remove percentages or break each type into a different chart type -Simplify the story
Be Purpose Driven What I thought they wanted A network map of relationships (the data, pure and simple) What they really wanted A list of organizational relationships (the data, reduced to their question) What I learned Be purpose driven, not data or method driven
Focus on the End User The 3 Questions I Always Ask… What do they care about? What do they need to know? What do I want them to do with this information?
Dataviz Design Process
Dataviz Design Process 1 Reduce the clutter 2 3 4 Directly label Emphasize key findings with color Summarize your story in the title 5 Select your story 6 7 Are you doing it right? Share
Which chart is best for my data? Select your story Choose 1 finding (of many possible options) to highlight 1
Select your story Choose 1 finding (of many possible options) to highlight 1
charts & graphs infographics diagrams pictures maps Ready Aim Fire Select your story Choose 1 finding (of many possible options) to highlight 1
Pie
Histogram
Clustered Bar
Line
Area
Stacked Bar
35% 48% 63% 80% 82% 85% 0% 20% 40% 60% 80% 100% Bar
0% 20% 40% 60% 80% 100% Dot Plot
0 20 40 60 80 100 0 20 40 60 80 100 Scatter Plot
0 20 40 60 80 100 0 20 40 60 80 100 Bubble Chart
Network Map
Geographic Maps
0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 Dashboards
Select your story Choose 1 finding (of many possible options) to highlight 1
Select your story Choose 1 finding (of many possible options) to highlight 1
Select your story Choose 1 finding (of many possible options) to highlight 1
Select your story Choose 1 finding (of many possible options) to highlight 1
1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100
Directly label Lose the legend—place details right next to the data 3 DC Maryland Virginia Category 1 Category 2 Category 3
Directly label Lose the legend—place details right next to the data 3 DC Maryland Virginia Category 1 Category 2 Category 3 DC Maryland Virginia Category 1 Category 2 Category 3
1 Emphasize key findings with color Guide the reader’s eye with your action color 4
Emphasize key findings with color Guide the reader’s eye with your action color 4
Summarize your story in the title Add captions or annotations when more details are needed 5
Summarize your story in the title Add captions or annotations when more details are needed 5
Summarize your story in the title Add captions or annotations when more details are needed 5
Summarize your story in the title Add captions or annotations when more details are needed 5
Are you doing it right? The Squint Test 6
Are you doing it right? The Squint Test 6
Are you doing it right? The Significant Other Test 6
Are you doing it right? The Significant Other Test 6
What does this chart mean to you? Are you doing it right? The Significant Other Test 6
No f—king clue. Are you doing it right? The Significant Other Test 6
[grrrrrrrrr] Are you doing it right? The Significant Other Test 6
I know! I’ll follow the Dataviz Design Process! Are you doing it right? The Significant Other Test 6
What does this chart mean to you? Are you doing it right? The Significant Other Test 6
The nonprofit is serving twice as many kids now compared to when they first opened! Are you doing it right? The Significant Other Test 6
Are you doing it right? The Squint Test & Significant Other Test 6
Are you doing it right? The Squint Test & Significant Other Test 6
Twitter Reports Handouts Presentations & Webinars Twitter Master Chart Reports Sharing 7
Sharing Reports: Aim for variety 7
Sharing Reports: Aim for variety 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Presentations: Show one piece at a time 7
Sharing Handouts: Emphasize your most important chart 7
Sharing Handouts: Emphasize your most important chart 7
Sharing Twitter: Add photos for context 7
0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 Sharing Dashboards: Group charts thematically 7
Sharing Postcards: Hand-drawn okay 7
Sharing Postcards: Hand-drawn okay 7
Dataviz Design Process 1 Reduce the clutter 2 3 4 Directly label Emphasize key findings with color Summarize your story in the title 5 Select your story 6 7 Are you doing it right? Share
Before After
1 Select your story Choose 1 finding (of many possible options) to highlight 1 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ABC Nonprofit 202 278 410 416 450 470 DEF Nonprofit 100 98 125 178 204 236
Select your story Choose 1 finding (of many possible options) to highlight 1
0 50 100 150 200 250 300 350 400 450 500 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Select your story Choose 1 finding (of many possible options) to highlight 1
0 50 100 150 200 250 300 350 400 450 500 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
0 50 100 150 200 250 300 350 400 450 500 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
0 50 100 150 200 250 300 350 400 450 500 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
'07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
'07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
'07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
'07 '08 '09 '10 '11 '12 Number of Youth Served by Year Number of Youth Served 1 Directly label Lose the legend—place details right next to the data 3
'07 '08 '09 '10 '11 '12 Number of Youth Served by Year 1 Directly label Lose the legend—place details right next to the data 3
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year 1 Directly label Lose the legend—place details right next to the data 3
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year 1 Directly label Lose the legend—place details right next to the data 3
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year 1 Directly label Lose the legend—place details right next to the data 3
1 Directly label Lose the legend—place details right next to the data 3 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Emphasize key findings with color Guide the reader’s eye with your action color 4
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year Summarize your story in the headline Add captions or annotations when more details are needed 5
1 202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 Number of Youth Served by Year 5 Summarize your story in the headline Add captions or annotations when more details are needed
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 1 Summarize your story in the headline Add captions or annotations when more details are needed 5
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 1 ABC Nonprofit has more than doubled its services Summarize your story in the headline Add captions or annotations when more details are needed 5
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 1 ABC Nonprofit has more than doubled its services Just six years after opening its doors, ABC Nonprofit is serving 470 students each year in the community—more than double the number of students they helped in 2007. Summarize your story in the headline Add captions or annotations when more details are needed 5
202 278 410 416 450 470 '07 '08 '09 '10 '11 '12 1 ABC Nonprofit has more than doubled its services Just six years after opening its doors, ABC Nonprofit is serving 470 students each year in the community—more than double the number of students they helped in 2007. Number of youth served by year, 2007-2012 Summarize your story in the headline Add captions or annotations when more details are needed 5
1 202 278 410 416 450 470 kids helped in 2012 '07 '08 '09 '10 '11 '12 ABC Nonprofit has more than doubled its services Just six years after opening its doors, ABC Nonprofit is serving 470 students each year in the community—more than double the number of students they helped in 2007. Number of youth served by year, 2007-2012 Summarize your story in the headline Add captions or annotations when more details are needed 5
Before After
Before After
Select your story Choose 1 finding (of many possible options) to highlight 1 2009 2010 2011 2012 Newsletters 24 24 18 12 Papers 6 6 4 4 Blog Posts 2 12 18 24 Presentations 4 8 9 8
Select your story Choose 1 finding (of many possible options) to highlight 1
0 5 10 15 20 25 30 2009 2010 2011 2012 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations Select your story Choose 1 finding (of many possible options) to highlight 1
0 5 10 15 20 25 30 2009 2010 2011 2012 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
0 5 10 15 20 25 30 2009 2010 2011 2012 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
0 5 10 15 20 25 30 2009 2010 2011 2012 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
2009 2010 2011 2012 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
# of publications/presentations Newsletters Papers Blog Posts Conference Presentations Reduce the clutter Remove or reduce the border, grid lines, and tick marks 2
Directly label Lose the legend—place details right next to the data 3 # of publications/presentations Newsletters Papers Blog Posts Conference Presentations
Directly label Lose the legend—place details right next to the data 3 # of publications/presentations
Directly label Lose the legend—place details right next to the data 3 # of publications/presentations Blog posts Newsletters Presentations Papers
Directly label Lose the legend—place details right next to the data 3 24 24 18 12 6 6 4 4 2 12 18 24 4 8 9 8 # of publications/presentations Blog posts Newsletters Presentations Papers
Directly label Lose the legend—place details right next to the data 3 24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 6 4 2 24 4 8 # of publications/presentations Blog posts Newsletters Presentations Papers Emphasize key findings with color Guide the reader’s eye with your action color 4
24 12 Newsletters 6 4 Papers 2013 4 8 Presentations # of publications/presentations 24 Blog posts Emphasize key findings with color Guide the reader’s eye with your action color 4 2009 2 Blog posts
24 12 Newsletters 6 4 Papers 2013 4 8 Presentations # of publications/presentations 24 Blog posts 2009 2 Blog posts Summarize your story in the title Add a caption and annotations when more details are needed 5
24 12 Newsletters 6 4 Papers 2013 4 8 Presentations 24 Blog posts 2009 2 Blog posts Summarize your story in the title Add a caption and annotations when more details are needed 5
24 12 Newsletters 6 4 Papers 2013 4 8 Presentations 24 Blog posts 2009 2 Blog posts Summarize your story in the title Add a caption and annotations when more details are needed 5
24 12 Newsletters 6 4 Papers 2013 4 8 Presentations 24 Blog posts 2009 2 Blog posts Summarize your story in the title Add a caption and annotations when more details are needed 5 Our communications strategy now focuses on blogging
Summarize your story in the title Add a caption and annotations when more details are needed 5 24 12 Newsletters 6 4 Papers 2013 4 8 Presentations 24 Blog posts 2009 2 Blog posts Our communications strategy now focuses on blogging Our readers are more receptive to social modes like blogging than passive modes like newsletters. Since 2009, we’ve produced half as many newsletters and put that content and energy into blogging.
Before After
Dataviz Design Process 1 Reduce the clutter 2 3 4 Directly label Emphasize key findings with color Summarize your story in the title 5 Select your story 6 7 Are you doing it right? Share
Tools
60% 33% 38% 47% 55% 78% 77% 68% 80% 59% 64% 80% 83% 88% 90% 93% 50% 39% 39% 47% 47% 50% 59% 70% Coalition A (n=32) Coalition B (n=29) Coalition C (n=34) Basic Functioning Ability to Learn Allies and Partnerships Champions Coalition Leadership Reputation and Visibility Sustainability Overall Coalition A is doing better than Coalitions B and C Across all seven sections of the Coalition Assessment Tool, Coalition A scored higher than Coalitions B and C. How can the technical assistance providers strengthen Coalitions B and C? Excel Tutorials: annkemery.com/excel
Excel Tutorials: annkemery.com/excel
Pros: -Free -Powerful -Open Source Cons: -Steep learning curve for non-programmers -Need to know what you’re building R
Pros: -Free -Easy to learn Cons: -Data privacy concerns Google Fusion Tables
Pros: -Beautiful -Powerful -Free -Open-source Cons: -Steep learning curve for non-programmers -Need to know what you’re building D3.js
Pros: -Powerful -Beautiful -Easy to Use -Drag & Drop Cons: -Can be cost prohibitive Tableau
Pros: -Powerful -Industry Standard Cons: -Can be cost prohibitive -Steep learning curve -Not always visually appealing ArcGIS
34 states and DC were represented At ABC Foundation’s national convening last month, the attendees represented 34 states and DC. Michigan, Illinois, and Texas were heavily represented, with 91, 47, and 46 attendees each. Maps presentationmagazine.com/editable-maps
Maps presentationmagazine.com/editable-maps
Alaska Hawaii Maps presentationmagazine.com/editable-maps
Social network maps NodeXL tutorial: slideshare.net/j_morariu
Social network maps NodeXL tutorial: slideshare.net/j_morariu
1 step Get NodeXL
2 step Open NodeXL
3 step Import data
3 step Import data
3 step Import data
4 step Visualize
4 step Visualize
4 step Visualize @j_morariu
Books edwardtufte.com
Blogs storytellingwithdata.com
Twitter twitter.com/annkemery/lists/dataviz @PostGraphics @NYTgraphics @WSJgraphics
thumbsupviz.com & @thumbsupviz Tumblr gallery of great charts
Next Steps
Start Small
Build Capacity & Skills
Use the Right Dataviz Tool
Thank you! Ann K. Emery @annkemery Andrew Means @meansandrew Johanna Morariu @j_morariu

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