Anonymous social media networks often struggle to maintain growth. The product architecture must encourage creation and engagement. Yik Yak is one of the fastest growing anonymous networks and still has much room to evolve as a product. Here are some growth ideas for Yik Yak based on a combination of anonymous network product features and research on social networks.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
Các thông tin cơ bản về TikTok Ads - Quảng cáo Tiktok như: khái niệm quảng cáo TikTok Ads, tiến hành quảng cáo TikTok Ads như thế nào, các định dạng quảng cáo TikTok Ads.
Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
Các thông tin cơ bản về TikTok Ads - Quảng cáo Tiktok như: khái niệm quảng cáo TikTok Ads, tiến hành quảng cáo TikTok Ads như thế nào, các định dạng quảng cáo TikTok Ads.
Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Design That Matters: Pelican Pulse Oximeter User Experience StudyVictoria Young
In an MIT + RISD collaboration, we designed, prototyped, and patented an infant pulse oximeter design. The Pelican is a pulse oximeter device designed especially for newborns in the developing world. With Design That Matters, this project raised over $20,000 on IndieGoGo. To kickoff the project, we conducted user experience research to better understand the pain points and frustrations of our primary users.
Connecting The Dots: Building Your Brand Across ChannelsVictoria Young
Applying the Brands As Patterns framework for designing your brand strategy across channels. Case studies on how Google, Chobani and TOMS Shoes are developing brand patterns on Facebook, Twitter, and YouTube through strategic storytelling and effective content marketing.
Crunchbase Signals Predicting Above Average Acquisition Price of StartupsVictoria Young
Annual venture capital investments have topped $48 billion in 2014 according to Crunchbase. Since 2007, the average successful US startup raised $41 million and exited at $242.9 million. Previous analyses by Crunchbase indicate a strong correlation between larger exits and companies that raised more money in their funding rounds. Using Crunchbase data we analyzed a collection of variables that may be significant in predicting an above average acquisition price for a startup.
Design That Matters: Infant Pulse Oximeter ( MIT + RISD Collaboration )Victoria Young
In an MIT + RISD collaboration, we designed, prototyped, and patented an infant pulse oximeter design. The Pelican is a pulse oximeter device designed especially for newborns in the developing world. With Design That Matters, this project raised over $20,000 on IndieGoGo.
Slides from my class on "Business Model and Strategy" in the Strategy MBA course at Aarhus BSS, Aarhus University (Sep 2014).
Key takeaways:
- business model describes the essence of business in simple terms;
- business model is different from and complementary to strategy;
- business model affects firm’s performance.
Organic Growth: 4 key strategies to succeedjareddroy
It\'s no secret that Organic Growth is one of the many challenges Agency Owners are facing in today\'s Insurance Marketplace. This webinar will concentrate on FOUR Key Strategies an agency can use in 2012 to successfully grow organically. Join this webinar to hear Jared Roy and Josh Morgan, MarshBerry Consultants, explain how you can implement a proven process for Organic Growth through Organizational Infrastructure, Differentiation, Proactive Sales and Producer Investment. If you\'re an insurance agency owner, executive, or shareholder interested in growing your agency; this webinar has the answers.
In this 30-minute webinar we will reveal:
• Key strategies of organic growth leaders
• Examples of how to take action now
• Secrets of high performing agencies
• And more...
Growth Strategy Execution by Peggy KlingelPeggy Klingel
Executing growth strategies requires strong communication and leadership throughout the process. This presentation reviews some of the key steps needed to successfully implement a strategy change. This is helpful information for change management, growth and turnaround initiatives. It includes insights on leadership, team building, strategy execution, sales, revenue generation and market strategy.
Entrepreneur 4: Business Strategies & Rapid Growth StrategiesBernard Leong
The 4th lecture focus on business strategy and models, rapid growth strategies (franchising, mergers & acquisitions), and an introduction to Moore's "Crossing the Chasm", Gartner's Hype Cycle and Porter's 5 Forces.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.
Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Chris Younger
The often used phrase in generating awareness for games is ‘enlist the core to mobilize the masses’, which is essentially targeting hardcore fans and using their passion and influence to recruit new people. Influencer outreach is igniting a nucleus of the most influential users in a social media setting, whether within a single community or across social nets, and unleashing them with the right messaging and content to blaze a path of engagement with a game or brand. Influencer outreach is now in every major publisher’s arsenal and part of the marketing campaign for their biggest games. The secret - it’s not a break the budget tactic. Rather, it’s a scalable, measurable and even agile approach suitable for games and game makers of all stripes.
This session will examine the use of influencer generated content to drive word of mouth, develop player communities and drive purchase interest, as well as cover the right metrics and key performance indicators to plan for in setting up a successful campaign. There will be real world campaigns cited as case studies.
Want to build a trending short music and video app like Tiktok? Gain insights to the unrevealed building stones of Tiktok that you can use to imitate the popular business model. Identify the technology, game changing features, key contenders and open the gateways to earn money through Tiktok like app.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Similar to Yik Yak Growth Strategy by Victoria Young (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. Similarity means connecting with others
over what makes you who you are:
- your interests (“you like making pancakes? me too!”)
- your background (“you’re from LA? me too!”)
- your pet peeves (“i can’t stand cold coffee either!”)
- your sentiment (“taylor swift music video is fierce, right?”)
- your thoughts (“what if cheerios are just donut seeds?”)
@victoriahyoung
5. Yik Yak helps create a community that shares
similarity through physical proximity + anonymity.
Anonymity works when local
networks have strong
existing relationships - like
colleges - because there is a
given amount of similarity.
@victoriahyoung
6. Anonymous networks can make it harder
for people to connect.
Anonymity notoriously reinforces the online disinhibition effect,
where the divide of a screen reduces a sense of personal
accountability online.
The dual nature of anonymity presents serious challenges in the
design of new platforms with a mission to meet a human need for
private social connection.
@victoriahyoung
7. Because of this, anonymous networks struggle to
maintain growth.
@victoriahyoung
8. So what are some ways can Yik Yak
continue to engage its user base?
@victoriahyoung
9. Design to promote the connection users
are looking for in anonymous
communities.
To connect, users need great content.
@victoriahyoung
10. Anonymity fulfills the human need for
sharing without social consequences.
Sharing can be categorized
as four types of information:
sentiment, thoughts,
interests, and facts.
Posted content tends to be
more temporary or
permanent, specific or
general.
@victoriahyoung
11. The product architecture must
encourage creation and
engagement:
1) With content
2) Within the community
@victoriahyoung
12. Product Features That Promote Engagement
@victoriahyoung
Especially in anonymous communities, habit-inducing product features are crucial for
momentum. Habits are formed if products fulfill all four psychological needs: trigger, action,
reward, investment.
13. Product features must encourage the
creation of great content by making it:
● simple to create (frictionless)
● delightful to create (rewarding)
● interesting to create (variable)
@victoriahyoung
14. Research has shown that to balance variety with
consistency, a sweet spot exists between isolation
and an echo chamber.
sweet
*Research from Social Physics by Alex Pentland
@victoriahyoung
15. Current content on Yik Yak is following a feedback
loop based on existing social context and revolves
around the same topics.
@victoriahyoung
16. Diversity increases the rate of idea flow.
To avoid getting trapped in
an echo chamber of content,
Yik Yak must encourage a
diversity of content.
More content, more
opportunities for people to
discover similarities.
More similarities, more
engagement.
@victoriahyoung
17. To grow, Yik Yak has to design an
ecosystem that promotes diverse content.
Real-time, temporary content
is crucial, but Yik Yak also has
an opportunity to become a
forum for discussion across
a variety of more permanent
topics.
@victoriahyoung
18. Fuel Discovery With Content Categories
Since content diversity is important in
generating new ideas and higher-quality content,
introducing new categories that leverage Yik Yak’
s strength can fuel user growth:
● Location: Leverage local news and polls to help locals
connect over regional information.
● Featured: Continue to experiment with featured
topics and categories by analyzing data on which
topics generate most engagement within Yik Yak and
other content leaders (i.e. Buzzfeed).
● Interests: Allow people to connect over key interests
locally, structured like Peeks so that only locals can
engage in a conversation but others can view.
Trending Locally
Bomb Threat In Downtown LA
LA City Council Increase Min. Wage
POLL: Ocean, pool, or water park?
Featured
POLL: Is Tom Brady guilty?
Conversation Corner
Sports
Entertainment
@victoriahyoung
19. Launch Yik Yak At Events
Events are central to Yik Yak’s competitive
advantage with location-driven content.
Drive user adoption at events:
● Increase Awareness: Before an event, establish
partnerships so that Yik Yak is a promoted
partner amongst event attendees via e-mail and
other social media channels (i.e. Shazaam
during Billboard Music Awards). This increases
the likelihood that Yik Yak will be installed on
phones and used day of the event.
● Leverage Top Yakkers: Ensure quality content
by partnering with top Yakkers to seed content
for each event.
Billboard Music Awards
NBA Finals
Global Environment Summit
TechCrunch Disrupt
Wall Street Convention
@victoriahyoung
20. Make It Easy To Share Yik Yak
Current sharing of Yaks does not include a link
back to the mobile app or to download it. Close
the viral loop by ensuring all shares have a link:
● Teaser Yaks: Instead of posting the full Yak, consider
doing a teaser Yak so that users have to click through
the link back into Yik Yak app or download the app in
order to see the full Yak
● Pre-Populated Text: Help users share Yik Yak by
having text such as “Best Yak I’ve seen on Yik Yak all
day + URL” so shares to other social media sites are
more engaging.
@victoriahyoung
21. To grow user engagement, Yik Yak has to
increase rewards and investments.
More so than identity-based
communities where prestige, followers,
and friends automatically create a sense
of investment, anonymous communities
must include variable rewards and
investment within the product
architecture.
*Image from Hooked by Nir Eyal @victoriahyoung
22. Let Yaks Be Loved
Increasing investment and switching costs can
boost user engagement and retention. By
allowing Yakkers to save their favorite Yaks, Yik
Yak taps into these psychological triggers:
● Favorite: Let users save and revisit their favorite Yaks
by adding a heart icon.
● Search: Create section in “Me” of Yik Yak to allow for
searching of favorite Yaks based on keywords or time.
● Spontaneous Yak: Similar to Facebook’s “This Time
Last Year” feature, generate Yaks that have previously
been liked on the same day of a week, etc.
@victoriahyoung
23. Make Yak Karma More Rewarding
Variable rewards are habit-inducing. Create
surprises to reward the most engaged Yaks:
● Virtual Gifts: Surprise top Yakkers with stickers
or other digital gifts that spark delight. Personal
badges that don’t affect ranking of posts but
give users a sense of pride leverage game
mechanics to help keep top users engaged.
● Premium Features: Allow top Yakkers to get
access to premium features (i.e. how reddit gold
is structured), such as custom Yak themes or
turning off ads.
@victoriahyoung
24. Yik Yak Growth Cycle
Diversity of Content
Opportunities for
Connection
More Inspiration
Encourage creation of diverse
content through product
features that help users create
by introducing new topics and
driving in new users from other
social channels.
Make it easier for users to
connect over similarities in new
product features such as
chatting and liking posts. The
more interaction, the stronger
the network effects and
rewards of participation.
Avoid an echo chamber and
introduce variability by
encouraging users to model
new, unique posts that others
create. Lay the foundation for
the right social cues. Help users
inspire each other.
@victoriahyoung
26. Yik Yak’s Yakkers: A Coveted College Market
Primary Customer: Students
Total Number of Colleges In USA: 4,140
Total Number of Enrolled Students: 17.5 M*
Top Motivations: Community, Connection,
Humor, Opportunity, Recognition
“Marketers are competing for an estimated
$545B in total student spending, with
$163B as discretionary student spending.”
@victoriahyoung
27. Marketers’ Concerns: Context & Relevance
“The important thing is to credibly integrate your brand into the
college experience and not just get it onto campus, because most
purchases are not happening within the campus boundaries. It’s more
about these companies developing effective marketing campaigns on
the devices that these students are using more often – such as mobile.”
- Clark Frederickson, VP of eMarketer
@victoriahyoung
28. Yik Yak: Unique Market Opportunity
With strong growth in college
communities, Yik Yak is uniquely
positioned to be one of the most targeted
social media platforms in the market.
Advertisers love targeting!
Platform
MAU
(U.S.)
2014
Annual
Revenue
ARPU
Yrs
Since
Founded
Facebook 1.39B $12.47B $9 10
Twitter 288M $1.4B $5 8
Tumblr 230M $100M $.48 7
@victoriahyoung
29. Paths to Monetization
Advertising Data Virtual Goods
Sponsored
Content
(i.e. co-creation in
Buzzfeed)
Behavioral (click-
thrus, shares,
upvotes,
downvotes, etc.)
In-app purchases
(stickers, flair,
games)
Promoted Content
(i.e. Promoted
Tweets)
Content -
sentiment
analysis, trends
3rd party
marketplace
purchases (i.e.
Facebook gifts,
“Buy” button)
Contextual Mobile
Advertising
Demographic,
location, etc.
@victoriahyoung
30. Growth of Contextual Mobile Advertising
Mobile ad spending is the fastest growing segment of advertising, forecasted to top
$158 billion in 2017, with 52% of mobile advertising being location-based.*
Yik Yak has valuable data that brands and advertisers need:
● Content - What people are talking about and how they feel about it
● Hyperlocality - Where people are and what places they might be close to
● Trends - Changes in what people talk about and how they feel over time (time
based component)
● Community - Social platforms rely on network effects and the virality of
community
Yik Yak can monetize by creating mobile ad inventory to give advertisers
the chance to learn about Yakkers’ interests and jump in on the
conversation.
@victoriahyoung
31. Ad Product #1: Sponsored Brand Posts
Social native advertising (integrated directly into platform) is
expected to reach $5 Billion this year (across desktop and
mobile).* It provides context without compromising the UX.
At Twitter, to maintain the organic flow of posts, sponsored
content are limited to avoid overcrowding the feed.
SPONSORED
Ready for Spring Break? Red Bull has
you covered. #JoinTheRevolution
KEY WORDS + LOCATION
Based on content in the feed, Yik Yak can apply natural language
processing to identify key terms:
ex) spring break
Yik Yak can provide targeted, contextual advertising by
combining keywords with location.
*eMarketer
@victoriahyoung
32. Ad Product #2: Location Based Ads
Yik Yak has a wealth of user-generated content. Focusing on
expanding data science capabilities is important in providing
contextual, native advertising options.
In Yelp, local businesses are promoted within the relevant
results without reducing the quality of browsing. Facebook’s
location stories command the highest CTR - at 3.2%.
SPONSORED
$5 off your order at 24 hr diner!
KEY WORDS + LOCATION
Based on content in the feed, Yik Yak can apply natural
language processing to identify key terms:
ex) dinner, breakfast, eateries
Yik Yak can provide targeted, contextual advertising by
combining keywords with location.
@victoriahyoung
33. SPORTS
TECHNOLOGY
Ad Product #3: Official Yaks Feed
Yik Yak, like Twitter and Facebook, has a chance to allow
key influencers and celebrities to join in on the
conversation through official accounts. To maintain current
Yik Yak democratic, anonymous values, these can be
broken out as separate feeds or peeks based on celebrity
locations.
On Twitter and Instagram, influencers often produce some
of the best content and are welcomed by the community.
TAYLOR SWIFT
When the LA Show is the best night
ever!
INFLUENCERS + LOCATION
Let celebrities, brands, or media be apart of the Yaks organically.
Yik Yak can follow a tumblr creatrs or Pinterest HelloSociety
model and monetize by connecting influencers to brands.
Yik Yak can potentially only allow celebrities, brands, and media to
be geo-fenced as well, making their Yaks more special.
Local Celebrity Feed
@victoriahyoung
34. Yik Yak can give advertisers valuable insight into a local college
demographic that no other social platform can and needs to
monetize through data science & analytics.
Red Bull wants to engage students during back-to-school
Goal: Get a real-time pulse on what students on campus are
talking about and doing to join conversation
Yik Yak Advantage: Data on student conversations,
sentiment, and trends to inform Red Bull’s marketing strategy
TOP YAKS
1) Ready for Spring Break? Red Bull has you
covered. #JoinTheRevolution
IMPRESSIONS: 30K
2) Red Bull is best sipped while living
dangerously.
IMPRESSIONS: 20K
Votes Over Time
Trending Topics
Ad Product #4: Data & Analytics
KPIs (Key Metrics)
● Views of Sponsored Post (Impressions)
● Click Thrus Of Post
● Conversion (Purchase or Sign Up)
Business Intelligence
● Trends over time in topics & user behaviors
● Trends in performance of sponsored Yaks
● Suggestions to improve Yak performance @victoriahyoung
35. To create more opportunities for advertisers to jump in on the
conversation without oversaturating the feed with too many
branded posts, allow advertisers to pay for branded, direct
replies to specific Yaks.
Trending Topics
Ad Product #5: Branded Replies
REPLY
Ready for Spring Break? Red Bull has
you covered. #JoinTheRevolution
KEY WORDS + LOCATION
Based on content in the feed, Yik Yak can apply natural
language processing to identify key terms and
automatically recommend to advertisers which Yaks are
the best fit for a reply.
ex) spring break
Yik Yak can provide targeted, contextual advertising by
combining keywords with location.
@victoriahyoung
36. Yik Yak can give advertisers the opportunity to pay to be a
featured Peek. To add value for the advertiser, Yik Yak needs
to provide additional features for paid Peeks.
Ad Product #6: Featured Peeks
Reporting & Analytics
● # Views of Peeks
● # of Interactions (upvote/downvote)
● Trends analysis
Featured Rich Media Content
● Opportunity to include video and photo at the event as a paid
ad
Customization & Flair
● Similar to reddit, let each unique featured, branded post have
their own logo.
@victoriahyoung
37. SPORTS
TECHNOLOGY
Trending Topics
Ad Product #7: Community Targeting
Similar to subreddits on reddit, Yik Yak can create topic-based
discussion forums that focus on cultivating specific interest-
based communities. This can provide advertisers with the
opportunity to hyper-target users based on topics and
interests.
KEY WORDS + CATEGORY
Based on content in the feed, Yik Yak can apply natural
language processing to identify key terms to help
advertisers find contextual advertising opportunities.
For example, Nike can advertise in the Sports feed for a
new pair of sneakers if there is a “hot” Yak about
basketball.
@victoriahyoung