Conversational email masterclass by exceed.ai
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Looking to get more people to respond to your emails? Learn how to write emails that start conversations at scale in the first Masterclass on writing Conversational Emails! What we cover: how to scale 1:1 communications how to write conversational emails - with proven copy examples to create campaigns that convert using conversational email how to design the perfect workflow that incorporates conversational emails
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Conversational email masterclass by exceed.ai
- 2. Housekeeping We’ll email the slides to you We’ll send you a recording You’ll be able to tell us what you think You’ll get a special offer
- 3. How to Participate • Ask questions • Give feedback • Private chat
- 4. Rex Bibertson Co-authored the #1 Amazon bestseller: Outbound Sales, No Fluff Co-founded The Sales Developers to provide companies with a scalable, proven prospecting blueprint & outsource services. thesalesdevelopers.com Linkedin: https://www.linkedin.com/in/rexbiberston/
- 5. Billy Attar Scaled 4 startups from traction to market leadership Writes the conversational email templates for Exceed.ai clients exceed.ai Linkedin: https://www.linkedin.com/in/billyattar/
- 6. Agenda 1. Why conversational? 2. Writing tips 3. When to use it 4. Building a workflow 5. Q&A 6. Special offers
- 7. What is conversational email?
- 8. The Evolution of Email Email blast Drip email Triggered email Interactive email (conversational)
- 13. Chatbots
- 14. Email bots
- 15. How to write emails that start a conversation
- 16. Target companies but... Sell to people ➔ Get in their shoes. Not their building, not their office, climb into their shoes. ➔ Dave Gerhardt - “Whenever I write like I was writing an email to my dad, I get unstuck.” ➔ Nobody cares about your product, your company, your brand, or your accomplishments. Sell like people ➔ “I” not “we” mindset
- 17. Targeting matters more than language From my spam folder... Looks like spam Because it IS spam
- 18. But language also matters From a client’s sent folder...
- 19. Take a template and make it your own Here’s one from our Message Builder framework (modified from a previously popular template):
- 20. Harsh truth There is no perfect number of steps in a cadence. There is no magical formula. Trial & error. Iteration.
- 21. To sound more human, follow these folks: DAVE GERHARDT CMO@PRIVY JUSTIN WELSH FOUNDER@ THE OFFICIAL JUSTIN AMY VOLAS CEO@AVENUE TALENT PARTNERS JAMES CARBARY CEO@SWEET FISH MEDIA
- 22. When should you be conversational?
- 23. When does it make sense? 1. It’s repetitive 2. You have a next step 3. There is a human hand-off 4. There are limited directions for the conversation
- 24. For Sales & Meetings ● Request Demo ● Free trial upgrade ● Dormant leads in CRM ● Leads with improving lead score ● Qualify low scoring leads ● Overflow Work with your sales development team to create high- performing copy!
- 25. Asset Download
- 26. Meeting No-Shows
- 28. How does this fit in your stack?
- 29. CRM Sales Automation Conversational Email Marketing Automation Transitions from marketing to sales
- 30. How we do it at
- 31. Inbound Leads New Lead Pre-Qualify Schedule QualifyOpportunity SDRAE Immediately follow-up Filter Hand-off
- 32. Sales Process MQL / SQL Missed Meeting Reschedule Meeting Sales Call SDR / AE SDR / AE Schedule meeting Unresponsive or No-show Meeting rescheduled Hand-off Follow-up & Reschedule Sales Call SDR / AE Nurture Meeting rescheduled Hand-off
- 35. Recap •Buyers prefer conversations •Leverage technology to scale conversations •Sell to people, not numbers •Iterate •Use conversations to move leads from marketing to sales
- 36. TSD: Free 15-minute consult with Rex (preview of Message Builder framework) + free access to UpLevel
- 37. Send us your playbook for feedback & suggestions