This document discusses how user-generated content (UGC) can help gaming companies with audience development, marketing, and profits. It provides examples of large view counts and engagement for UGC videos from companies like Rockstar, Rovio, Supercell, and Wargaming compared to their official channels. The document advocates identifying influential UGC creators and partnering with them to build a supportive community culture that benefits both the creators and the company.

1. YAROSLAV SHALASHOV
10 years
In gaming industry
Technomir
mmorpg.su
Wargaming

2. HOW PEOPLE CAN
HELP YOU?
Audience
development:

3. USEFUL FOR:
Marketing Directors
General Managers
Community Managers
PR

4. WHY I’M HERE?
Evangelists and UGC – powerful and
profitable tool, use it!

7. UGC ROCKSTAR
VS
2 200 000 162

8. UGC VS ROCKSTAR VIEWS
16 500 000 000
VS
245 000 000

10. UGC ROVIO
VS
300 000 1186

11. UGC VS ROVIO VIEWS
12 500 000 000
VS
2 212 000 000

13. UGC SUPERCELL
VS
1 200 000 50

14. UGC VS SUPERCELL VIEWS
5 700 000 000
VS
567 000 000

16. UGC WARGAMING
VS
70 000 50

17. UGC VS WOT BLITZ VIEWS
70 000 000
VS
9 000 000

19.  REACH GROWTH
 LOYALTY INCREASE
 GOLD, MONEY, CRYSTALS!
Profits

20. WHO ARE THEM?

22. BUILDING CULTURE

24. WoT Fan Channel
2 000 videos
110 000 000 views
420 000 subscribers

26. Wargaming Partner
1000 channels
720 500 000 views
20 200 000 comments

27. 7 300
YEARS
of watch time

28.  50 videos
 WoT Fan
 Creator channels
WoT Blitz Case

29.  50+ new authors
 Reach and loyality
 Organic boost + SEO
What profits?

30. wow
So views
Much engagement
such influencers
very reach

31.  Same values
 Human talk
 Recognition or Salary
People will help, if:

32. MAIN
THING

33. FOR THE GREATER GOOD! :)