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10TH ANNUAL VIDEO GAME AND INTERACTIVE ENTERTAINMENT CONFERENCE
Presented by and
Tadhg Kelly
Director of Developer Relatio...
Streaming for the New Reality
More People Watch Games
Than Play Them
Diary of a Camper, 1996 Rooster Teeth: Red vs Blue, 2003 South Park, 2006
Where Did Streaming Begin?
Streaming Turns Games Into Entertainment Franchises
Global gaming video content is worth $3.8B
and has increased >30% ever...
Where Are Viewers Watching?
The Audience is LIVE
Gamers have embraced
streaming as the way to find
new content and communities
Number of monthly broad...
Investors Expect These Trends To Continue In VR
The World’s Biggest Companies Are Invested in VR
Digi-Capital VR/AR revenue
($B)
120
100
80
60
40
20
0 2016 2017F 2018F 20...
But Video Cannot Effectively Share VR Experiences
The crappy 360- degree videos you’re seeing
on Facebook are giving virtu...
How Are Creators Approaching VR Streaming?
Native VR
VREAL is The Streaming Platform for the VR World
Entertain
Native VR streams from top influencers
and publishers
Everyone
...
VR Series ‘ER VR’ with VREAL
VR Series ‘ER VR’ with VREAL
Strong engagement:
• Peak concurrent viewers up 8x
• Chat engagement up 4x
Rooster Teeth Partners with VREAL
• Red vs Blue
• Est 2003 Austin TX
• 9m subscribers
• VREAL Ep: 260k views
• Games have become entertainment franchises
• But streaming is not simple, especially for VR
• You need to think about br...
Social & Streaming Media Will Drive Engagement, Discovery, and Acquisition in VR - Power of Play 2017
Social & Streaming Media Will Drive Engagement, Discovery, and Acquisition in VR - Power of Play 2017
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Social & Streaming Media Will Drive Engagement, Discovery, and Acquisition in VR - Power of Play 2017

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Streaming and social engagement have transformed the way people consume entertainment media. This presentation, by Tadhg Kelly, Director of Developer Relations, Vreal, explores the possibilities of how streaming can encourage interaction with fans within virtual worlds can and will ultimately drive engagement and acquisition in VR.

Presented as part of the VR-AR Track at Power of Play 2017 hosted by the Washington Interactive Network

Published in: Technology
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Social & Streaming Media Will Drive Engagement, Discovery, and Acquisition in VR - Power of Play 2017

  1. 1. 10TH ANNUAL VIDEO GAME AND INTERACTIVE ENTERTAINMENT CONFERENCE Presented by and Tadhg Kelly Director of Developer Relations VReal Social and Streaming: Driving Engagement, Discovery and Acquisition
  2. 2. Streaming for the New Reality
  3. 3. More People Watch Games Than Play Them
  4. 4. Diary of a Camper, 1996 Rooster Teeth: Red vs Blue, 2003 South Park, 2006 Where Did Streaming Begin?
  5. 5. Streaming Turns Games Into Entertainment Franchises Global gaming video content is worth $3.8B and has increased >30% every year Worldwide US 287M 86M 385M 108M 486M 125M 622M 147M 790M 181M 2013 2017E Game Video Content Viewers Gaming Video Content: The Market Brief 2015, SuperData
  6. 6. Where Are Viewers Watching?
  7. 7. The Audience is LIVE Gamers have embraced streaming as the way to find new content and communities Number of monthly broadcasters on Twitch 0.9M 1.5M 1.7M 2M 2013 2014 2015 2016
  8. 8. Investors Expect These Trends To Continue In VR
  9. 9. The World’s Biggest Companies Are Invested in VR Digi-Capital VR/AR revenue ($B) 120 100 80 60 40 20 0 2016 2017F 2018F 2019F 2020F 2021F
  10. 10. But Video Cannot Effectively Share VR Experiences The crappy 360- degree videos you’re seeing on Facebook are giving virtual reality a bad name Why Pretty Much All 360 VR Videos Get it Wrong Why first person VR footage (generally) sucks Stop calling Google Cardboard’s 360-degree videos ‘VR’ Sorry, YouTube: The virtual-reality revolution will not come via shaky footage shot by amateurs Why is the camera shaky? 1 YEAR AGO BY MARIUSLCHIGO
  11. 11. How Are Creators Approaching VR Streaming? Native VR
  12. 12. VREAL is The Streaming Platform for the VR World Entertain Native VR streams from top influencers and publishers Everyone Can watch and broadcast from VR Anywhere On any device, in the best format for that device Anytime Native VR streams replacing live video and VR Replays replacing VOD
  13. 13. VR Series ‘ER VR’ with VREAL
  14. 14. VR Series ‘ER VR’ with VREAL Strong engagement: • Peak concurrent viewers up 8x • Chat engagement up 4x
  15. 15. Rooster Teeth Partners with VREAL • Red vs Blue • Est 2003 Austin TX • 9m subscribers • VREAL Ep: 260k views
  16. 16. • Games have become entertainment franchises • But streaming is not simple, especially for VR • You need to think about broadcast, camera and other techniques • And find the right solution that makes your game the best streamed experience possible Takeaways Tadhg Kelly tadhg@vreal.io @tiedtiger

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