Yaroslav Kaplan. Birth, Growth and Death of a Startup
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Yaroslav has a background in education and entertainment, ex-CEO FunLight, a startup focused on immersive attractions for amusement parks. Last year FunLight took part in a Startup Alley at IT Arena and advanced to the final round of startup competition. Currently Yaroslav is a head of VR/AR studio.
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Yaroslav Kaplan. Birth, Growth and Death of a Startup
- 1. 1 BIRTH, GROWTH, and DEATH of a startup Yaroslav Kaplan ex-CEO FunLight
- 2. ABOUT ME 2
- 3. FUNLIGHT 3
- 4. MY GOALS 4 1. Share experience 2. Help to avoid mistakes 3. Inspire Idea Team MVP Fundraising Events Product Traction Attitude
- 7. IDEA 7
- 8. LESSON LEARNED #1 8 Ideation starts with a real-life problem Make sure it's huge* Check for current solutions
- 9. TEAM 9 Share risks Combine skills Reach more VCs do not invest in solo entrepreneurs
- 10. LESSON LEARNED #2 10 The co-founders’ skills must be complementary Most preferably tech+sales Sign a memo on-shore
- 11. MVP 11
- 12. LESSON LEARNED #3 12 Cheap and fast prototype Test for feedback ($) Improve
- 13. FUNDRAISING 13 FFF Angel Seed Series A, B, C ● Make sure you want to do this for a long-time ● Find great co-founders ● Identify the market and a need $5k $20k $100k $500k+ ● Create the MVP ● Validate it on early adopters ● Confirm the TAM can be huge ● Hire qualified professionals ● Build scalable tech/process ● Find scalable strategy
- 14. LESSON LEARNED #4 14 Identify target angels/funds Grow your network Look widely
- 15. PRODUCT 15 The goal of a startup is to solve a customer’s problem like no one else does so effectively that a customer is ready to pay for that
- 16. LESSON LEARNED #5 16 Customer ≠ User Users don't care about technology. Value rules Observe, interview, iterate
- 17. TRACTION 17 A heartrate of a startup #1 interest for investors Exit vs Dividends
- 18. LESSON LEARNED #6 18 Set KPIs Growth > Profit Control burn rate
- 20. LESSON LEARNED #7 20 Value your time Do your homework Stick to your daily job
- 21. ATTITUDE 21 Uncertainty Dedication Internal energy & optimism
- 22. LESSON LEARNED #8 22 Much harder than expected A tree, not a child Failure > Reflection > Growth
- 24. 24
- 26. 26 INDUSTRIES
- 27. 27 OUR WORKS Digital mirror with AR
- 29. 29 WORKFLOW 3D scan video 360° 3D models VR app AR app edit
- 30. 30 3D SCANNING
- 31. 31 3D MODELLING
- 32. 32 EDIT 360
- 33. 33 AR APP
- 34. 34 VR APP