About UCI Applied Innovation: UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market. About the Cove @ UCI: To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts. Follow us on social media: Facebook: @UCICove Twitter: @UCICove Instagram: @UCICove LinkedIn: @UCIAppliedInnovation For more information: cove@uci.edu http://innovation.uci.edu/

1. Shepherd Ventures
Entrepreneur’$ Boot Camp
11722 Sorrento Valley Road, Suite G-2, San Diego, CA 92121
(619) 742-8228
george@shepherdventures.com
CONFIDENTIAL
Dramatically Increase Your Chance of Raising Money

2. • Experienced Venture Capitalist
• Wall Street Veteran
• Shepherd Ventures High Success Rate
• 30 Years Technology / Financial Experience
• Investment Risk Expert
• Serial Entrepreneur (5 Start Ups)
• Member Five Boards of Directors
• Founder Entrepreneur’s Boot Camp
George Kenney
2
ENTREPRENEUR’$
Boot Camp

3. - CONFIDENTIAL -
3
TACTICS
MISSION
STRATEGYWHY?
HOW?WHAT?
Vision
copyright 2001-2016 by George Kenney, all rights reserved
ENTREPRENEUR
Boot Camp
Does Your Elevator Pitch Create Excitement!?
ENTREPRENEUR’$
Boot Camp

4. - CONFIDENTIAL -
4
30 sec
PPT
(13 x 13)
COMPANY
PEDIGREE
BUSINESS
PLAN
FINANCIAL
PLAN
Kicking Butt
DEAL
SCRUBBER
copyright 2001-2016 by George Kenney, all rights reserved
ENTREPRENEUR
Boot Camp
TOP TEN
TACTICS
ENTREPRENEUR’$
Boot Camp
Warning: This is the hardest 6 credit course ever.
VISION
“Gold Nugget”
92 VC Questions

5. - CONFIDENTIAL -
5
Company Pedigree
1. Golden Nugget Delivery
2. Background check
3. 27 VC Questions on CEO
4. 17 VC Questions on Market
5. 10 VC Questions on Tech
6. 14 VC Questions on Valuation
7. 24 VC Questions – General
8. Intellectual Property
9. Capital Structure
10. Board of Directors
11. Advisory Board
12. Lawyer
13. Auditors
14. Alliances
- Manufacturing
- Marketing
- Sales
- Research
- Training
15. References
16. Presentation Presence
17. Negotiation Skills
ENTREPRENEUR
Boot Camp
ENTREPRENEUR’$
Boot Camp

6. - CONFIDENTIAL -
6
Deal Scrubber©
Critical Questions VC’s Never Ask
1. I would trust CEO with my children. (Domain Assoc)
2. CEO wants to be rich (10) or famous (1). (David Dovey)
3. CEO is bankable. Other VCs & Inv. Bankers will find him articulate, compelling and
exciting. They will trust him with their money. (Suzanne King/Gene Hill)
4. CEO treats the lowest people with respect. (Domain Assoc)
5. CEO and team have a lot of skin in the game, a high % of their net worth. They
have left their cushy jobs and are fully committed. (Suzanne King)
6. CEO is organized, on the ball and very quick to respond to our requests. (Gene
Hill)
7. CEO knows and passionately believes his elevator pitch. (Domain Assoc)
8. CEO knows the market cold and can tell you why 3 of his competitors, suppliers or
customers will buy him out. (Bruce Rauner)
9. CEO & team have gotten in trouble together and pulled out successfully. (Doerr KP)
ENTREPRENEUR
Boot Camp
ENTREPRENEUR’$
Boot Camp
Unfair Advantage – Knowing the Answer to 92 VC Questions

7. - CONFIDENTIAL -
7
• Best Book on Entrepreneurship Written
• Critical Choice of Customer Beach Head
• COCA & LTV are Paramount
• Sloan Business School, MIT
ENTREPRENEUR
Boot Camp
ENTREPRENEUR’$
Boot Camp

8. - CONFIDENTIAL -
8
Vision
Mission: I’m in the business of creating Millionaires
Strategy: If you have a compelling Business, I can help
you achieve Financial Independence
Tactics: - By crafting your story to create Excitement!
- By helping you raise money from value
added investors
- By protecting you from being eaten by the
Sharks!
ENTREPRENEUR’$
Boot Camp
ENTREPRENEUR’$
Boot Camp

9. When You Graduate You Will Have
- CONFIDENTIAL -
9
ENTREPRENEUR’$
Boot Camp
PPT
FINANCIAL
PLAN $
VISION
DEAL
SCRUBBER
“Golden Nugget” that Creates Excitement! (Kleiner’s 1st Rule)
Know Answers to 92 Critical VC Questions
(an unfair advantage)
Presentation that will Captivate VCs
• Chose Right Beach Head (wrong = fatal)
• > 3 to be a VC Investment
ProForma Drives Correct $ Amount to Ask For
LTV
COCA

10. A Managing Director and co-founder of Shepherd Ventures, George
has a strong technical background combined with extensive Wall Street
and financial industry experience. He has been a successful manager
in rapid growth environments, turning around struggling operations
and developing and mentoring high technology companies. George
has invested in a broad range of technology companies. He also runs
an Entrepreneur’s Boot Camp which prepares CEOs to raise money.
George C. Kenney
- CONFIDENTIAL -
10
George holds an MBA in Finance from Columbia University, an MSEE from Stanford
University and a BS in Electrical Engineering from Rensselaer Polytechnic Institute.
Additionally, he attended the Optic’s Program at London’s Imperial College and is a
Graduate of Harvard University’s Industrial Management Program. A noted technology
futurist, George has been a keynote speaker at financial conferences on The Future of
Technology. He has served as a Trustee for the San Diego Museum of Art and as pro-
bono Chairman of the museum's Investment Committee. He has also served on the
Board of Governors of the National Association of Small Business Investment
Companies and is currently a board member of several technology companies.
Before forming Shepherd Ventures, George was CTO and Partner at Nicholas-Applegate,
a money management firm in San Diego, where he directed technology and operations
to grow and sell the company. Prior to Nicholas-Applegate, George was CTO and Managing
Director at Kidder Peabody in New York City, becoming an expert in Investment Risk
Management. Previously he held top information technology positions at Swiss Bank,
Salomon Brothers and the American Stock Exchange. As Director of Research for
North American Philips and co-founder of Digital Measurements Corp., George
obtained numerous US and foreign patents.
ENTREPRENEUR’$
Boot Camp