This document chronicles Luca Marchesotti's journey from corporate research to starting his own company. It discusses lessons he has learned, including that a startup is really an experiment involving sales, marketing, team, finance, and technology. It also notes that most startups fail, and emphasizes the importance of solving real problems people are willing to pay to solve. The document provides tips on discovering customer needs, stress testing ideas, planning ahead, and the benefits of starting a company in Dublin, Ireland's business ecosystem.

1. Barcelona, September 2016
From corporate research to start-up:
chronicles from an ongoing journey
Luca Marchesotti

2. World-class research team
Computer Vision and Machine Learning
The Beginning of our Journey

3. Grenoble
Dublin

4. Dublin, Ireland, a great
place to start-up

5. What you need to start..

6. FIVE
LESSONS
Courtesy of
Learned so far

7. FIVE
LESSONS
Learned so far
1. What?
2.Why? 4.Where?
5.Who?
3.How?
Courtesy of
FIVE
LESSONS
Learned so far

8. FIVE
LESSONS
Learned so far
1. What?
2.Why? 4.Where?
5.Who?
3.How?
Courtesy of
FIVE
LESSONS
Learned so far

9. What ?

10. ..as a researcher a thought that a
startup is one thing…

11. Start-up = Technology

12. $$$
$$$
$$$
Technology

13. Technology
$$$
$$$
$$$
Not really …

15. A start-up is an
experiment

16. Sales
Marketing
Team
Finance
Technology
Product
a complex experiment involving..

17. ☺
Fast
Inexpensive
☺
Disruptive
☺
Startups as experiments are..

18. 97%

19. 97% ..fail ☹

20. https://www.cbinsights.com/blog/startup-failure-post-mortem/

21. The Dream

22. The Reality

23. “..you are a startup
as long as you
haven't discovered
traction”
Sean O’Sullivan,
SOS Ventures

25. What are B2B
startups selling?

26. Image credit: Cai Guo-Qiang “Sky Ladder” Made of Fireworks
B2B startups sell
PROMOTIONS

27. Why?

28. WHY

29. WHY

30. WHY

31. with startup XYZ:
• we will make the world a better place
• we will change how people do thing_zyx globally
• we will disrupt banks
WHY
Popular B***sh*t motivations

32. Alex Krizhevsky,
ECCV12
Florence
Announcing double digit improvement
on automatic large scale image
classification
Using deep learning
WHY

33. Photos shared DAILY on social
networks
100M
2,000M
WHY

34. x20
Photos shared DAILY on social
networks
100M
2,000M
A new trend is
changing the way
people
communicate
globally
WHY

35. “Beautifeye will
help people
selecting
beautiful pictures “
WHY

36. WHY

37. "People don't buy a drill
because they want a drill,
they buy a drill because
they need a hole."
WHY

38. The sad story: you
have a technology in
search of a problem?
WHY

39. 1. Is the problem a REAL problem?
2. Are people prepared to pay to get that problem solved?
3. Can you solve the problem?
WHY
Question worth answering before you even start

40. WHY

41. Eliminating online fraud through real-time identity verification
WHY

42. $44M
Pat Pheelan
Serial Entrepreneur
WHY

45. How?

46. Discovering needs (and opportunities)
How do
create so
much value?
HOW

47. Discovering needs (and opportunities)
How do
create so
much value?
HOW

48. Discovering needs (and opportunities)
You need a
VISION
HOW

49. HOW
Steve Blank

50. HOW

51. Steve Blank
HOW

52. HOW
Alan Clayton
SOS Ventures

53. HOW

54. HOW

55. HOW

56. HOW

57. HOW
Andy Crawford
Founder Hellfire,
ex-Diageo, P&G

58. A canvas to qualify
startup ideas

59. HOW
STEP 1 : project your ideas

60. Important to fix ?
BIG
SMALL
NOT IMPORTANT IMPORTANT
Addressable
Market?
Finding Beautiful
images
classify images of
cracked oil
pipelines
HOW

61. 1.MARKET CONSTRAINT: you are not solving a real
problem, or the problem is not big enough
2.CATEGORY CONSTRAINT: customers are not ready
to buy, “I want to see how it goes with some other ppl, It
is not top priority”
3.EXECUTION CONSTRAINT: you are not able to capture
the opportunity with product sales or other, I cannot
service the customer
4.FINANCE CONSTRAINT: I dont have enough money
to solve the problem
Richard Bryce
CEO Rockall
HOW
STEP 2: stress test the idea

62. HOW
HOW
STEP 3: plan ahead

63. Where?

64. #startinireland

65. It is all about the
ecosystem..

66. Dublin early
2005

67. Dublin 2010

68. Dublin 2012

69. Incubato
rs
Courtesy of

70. Angel
investors
Courtesy of

71. Venture
Capitalists
Courtesy of

72. Govt.
Institutions

73. Govt.
Institutions
https://www.bullethq.com/ireland-index.html

74. Who?

75. “All life is a series of
problems which we
must try and solve.
The first one and the
next and the next,
until at last we die”
we
#Downton Abbey

79. Want to help ppl
Pragmatic
Honest
Laser focused
Hard worker

80. …did the experiment work?

82. WE WANT
YOU!

84. @lucamarchesotti
https://ie.linkedin.com/in/lumarche
luca.marchesotti
luca@beautifeye.co
luca.marchesotti
kalumaiche
lmarches

85. How to
measure
difficult stu

89. https://steveblank.com/

91. Measure
EVERYTHING