This document summarizes a webinar about sourcing tools and hacks for finding top talent. The webinar covered finding candidate emails through email permutation tools and LinkedIn, writing effective recruiting templates that personalize or use vanilla language, following up multiple times with candidates by adding value rather than just pinging back, and ensuring great company branding through positive reviews, office culture, and work. The speaker was Tigran Sloyan, founder and CEO of CodeFights, who discussed strategies for recruiters to more efficiently source and engage with engineering talent.

1. Smart Sourcing and Recruiting professionals read
RecruitingDaily (and watch our webinars)
Sourcing Tools &
Hacks
For Finding Top Talent

2. HERE’S THE PLAN
➔ Housekeeping for today
Listen only mode, #Rdaily, We are
recording
➔ Take notes and ask questions
You’ll get the slides but make some
notes to help yourself later. Don’t be
shy.
➔ Try it - we don’t bite
Too many times people sit on webinars
and never take action.

3. TODAY’S EXPERT
Tigran Sloyan
❏ Co-founder/CEO of CodeFights, a platform that
helps recruiters find qualified engineers faster.
❏ Computer Science, Math and Economics degrees
from MIT
❏ Previous experiences from companies like Google
and Oracle
❏ https://www.linkedin.com/in/tigransloyan

4. AGENDA
❏ Finding those emails
❏ Writing great templates
❏ Following up
❏ Ensuring great branding

5. FINDING THOSE
EMAILS

6. THE KEY IDEA
❏ Generate email combinations
❏ Focus on the right combos
❏ Install Linkedin Sales Navigator
❏ Hover over and get those emails

7. GENERATE
EMAIL COMBOS
❏ Go to Email Permutator
❏ Input the listed fields
❏ Click Permutate!

8. FOCUS ON THE
RIGHT COMBOS
❏ Go to Hunter.io
❏ Input a company domain
❏ Click “Find email addresses”
❏ Notice the suggested pattern

9. FOCUS ON THE
RIGHT COMBOS
❏ Go to mailtester.com
❏ Input an email
❏ Click “check addresses”
❏ Notice the red bar at the bottom

10. INSTALL SALES
NAVIGATOR
❏ Used to be called Rapportive
❏ Gets Linkedin profile from emails
❏ Very useful in general
❏ Great for guessing emails

11. HOVER OVER AND
GET THOSE EMAILS!

12. WRITING GREAT
TEMPLATES

13. Either Personalize
or Don’t
❏ 100s of recruiters reach out to
technically pre-qualified candidates
on CodeFights Recruiter every week
❏ We’ve analyzed the level of
personalization in these messages to
see what works best
❏ The results say you should either
really personalize or just stick with a
vanilla template

14. GREAT VANILLA
TEMPLATES
Who are you and why are you
reaching out?
Why is your company so great?
Don’t be shy, pitch it as if I am a VC.
What’s the culture like and what
are others saying?

15. WHAT IT REALLY MEANS
TO PERSONALIZE
Lead with personalization. Show them
that you’ve done the research.
Why is your company so great?
Don’t be shy, pitch it as if I am a VC.
Keep it short and ask to chat even
if they are not interested in the job.

16. FOLLOWING UP

17. FOLLOW UP!
Your chances of getting a response
back from a candidate after your
5th follow up are just as high as
from your initial reach out.
Stats from outreach.io

18. 100 (total candidates) x
0.1 (10% initial response rate) x
0.1 (10% success rate) = 1 hire
100 (total candidates) x
3 (number of follow ups) x
0.1 (10% response rate) x
0.1 (10% success rate) = 3 hires

19. ADD VALUE, DON’T
JUST PING BACK
❏ Send a company video
❏ Send some recent press
❏ Tell them about a cool project
❏ Tell them a company win
❏ Tell them about your culture
❏ And never, ever end without
asking a closing question.
Hey ___, I haven’t heard from you yet so just wanted to get this
thread back on your radar and send you this awesome video
about one of our users:
https://www.youtube.com/watch?v=8WBQO4VzNic
Are you available for a quick call tomorrow or Wednesday?
Hey ___, I am assuming your inbox is as busy as mine so here is
another follow up. Also we recently launched a new product
which got featured on the Business Insider, check out the
article below:
http://www.businessinsider.com/codefights-has-a-new-
service-to-help-companies-find-job-candidates-2017-10
I am pretty open Friday afternoon, any chance you have 10
minutes to discuss on the phone?
Sample
Follow up 1
Sample
Follow up 2

20. ENSURE GREAT
BRANDING

21. GREAT REVIEWS

22. GREAT OFFICE,
GREAT PEOPLE

23. GREAT TECHNICAL
CHALLENGES

24. Q&A

25. THANKS AGAIN
@RecruitingDaily @RecruitingBlogs @RecruitingTools