This document summarizes an internship report for Xillion Telecom Pvt. Ltd. It includes an industry profile of the mobile phone market in India, a company profile of Xillion, market research conducted in Andhra Pradesh on retailer satisfaction, brand awareness and competitors, sales data from Vijayawada, findings on the company's distribution network and brand awareness, and conclusions and learnings from the internship.
Amazon – Finals Oliver Wyman Iberia Case CompetitionFranziska Becker
Together with my brilliant team I participated in the 2017 Iberia Case Competition by Oliver Wyman, placing 2nd out of over 200 teams. In the finals, we had four hours to analyse a case on Amazon and advice the company on whether to launch an online banking solution in the European market. Based on the information we were given by Oliver Wyman, we conducted a thorough business analysis and developed this presentation containing our solution proposal, recommending Amazon to launch an online banking solution in Italy, because it would: serve the customer better, sustain the company’s core business, and expand its offering.
Amazon – Finals Oliver Wyman Iberia Case CompetitionFranziska Becker
Together with my brilliant team I participated in the 2017 Iberia Case Competition by Oliver Wyman, placing 2nd out of over 200 teams. In the finals, we had four hours to analyse a case on Amazon and advice the company on whether to launch an online banking solution in the European market. Based on the information we were given by Oliver Wyman, we conducted a thorough business analysis and developed this presentation containing our solution proposal, recommending Amazon to launch an online banking solution in Italy, because it would: serve the customer better, sustain the company’s core business, and expand its offering.
•The objective of the study was to ascertain the effectiveness of creating Original Ink Centers in Delhi.
•The internship dealt with Channel Sales, Consumer System Product Division
•Covered 24 locations in Delhi market and met 105 partners of Canon
•Extracted, Analyzed, Summarized and Interpreted data from the database.
To understand the various factors that influence the purchase intention of the various consumers and to understand their mindset while they purchase a smartphone
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
1. Property of Indus Business Academy
Kanakapura Main Road,
Lakshmipura, Thataguni Post,
Bengaluru, Karnataka 560062
www.iba.ac.in
Nishanth R Haran
FPB1517/007
Section-B
The contents of this presentation are based on the internship done in the company
and its findings.
Identify Market Position of the Brand and to
Promote Sales @ XILLION Telecom Pvt. Ltd.
2. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Industry Profile-Mobile Phone
Government Regulation:
•Data Protection
•Environmental
•Health
•Import duties and Taxes
Limitations:
•Huge Research and Development costs
•Infrastructure development cost
•Short product life cycle
•Prevailing Price War
•Consumer resistance to the new brand
•Aggressive ad campaigns required
•Dealers interestMarket:
•Present Potential-225 Million units(Cyber Media
Research)
•CAGR-8.6%
•Market leader dominated market
•CAGR
3. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Company Profile-Xillion Telecom Pvt. Ltd.
About:
•Located in Mumbai
•Operating in 4 states
•Distribution and DOA process
Strengths Weakness
• Price competitive
• Wide coverage
• Adequate billing process
• Quality handsets
• Market potential
• Perception by
consumers as Chinese
• Non availability of
service centres
• Distribution channel
inefficiency
Opportunities Threats
• Introduction of 4G
handsets
• Improving RAM and ROM
• Expanding to other
states
• Vivo, Lenovo and other
providing severe price
challenges
• Chinese manufacturer
deceit
• Transit damages
Product Portfolio:
•Smart Phones-10
• Price Range 4399 -6999₹ ₹
•Features phones-10
• Price Range 1099 -2599₹ ₹
4. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Market Research-Andhra Pradesh
Objectives:
•To identify retailers satisfaction in terms of
margins
•To identify level of brand awareness
•To identify major competitors to imitate their
advertising strategy
•To identify the perception of customers towards
brand Xillion
Limitations:
•Andhra Pradesh
•Non-Xillion outlets are not covered
•Unknown person unfamiliarity
Research Methodology:
•Sample: 30
•Method: Stratified random sampling
•Geographical Coverage: Andhra Pradesh
•Strata’s: Outlets
•In-depth personal Interview
•Questionnaire
Scope:
•Xillion’s Outlets
•Online in-depth study
5. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Interpretation-Perception and Margins
Margins Responses Percentage
Low 1 3.33%
Minimal 12 40%
Reasonable 16 53.33%
Good 1 3.33%
Excellent 0 0.00%
Total 30 100%
Perception Responses Percentage
Chinese Brand 28 93.33%
US Brand 1 3.33%
Indian Brand 0 0
Any Others 1 3.33%
Total 30 100%
6. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Interpretation-Competitors and Brand Awareness
Competition Responses Percentage
Karbonn 15 13.27%
Lava 15 13.27%
Infocus 16 14.16%
LYF 14 12.39%
Videocon 17 15.04%
Micromax 16 14.16%
Mafe 11 9.73%
Total 104 100%
Brand awareness Responses Percentage
Very Poor 6 20.00%
Poor 14 46.67%
Neutral 10 33.33%
Good 0 0.00%
Very Good 0 0.00%
Total 30 100%
7. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
Sales and Allied Activities-Vijayawada
Region Day
Eluru Road Monday, Thursday
1 Town, Bhavanipuram Tuesday
Besant road, Gandhinagar,
Satyanarayanpuram
Wednesday
Bandar road, Patamata Friday
Gollapudi, Kankipadu, Gunadala Saturday
May to June June to July
Name Outlet Unit
sold
Value in
INR
Sma
rts
Unit
sold
Value in
INR
Sma
rts
Mahalax
mi
Shabbir
Mobile
60 77,546 10 66 89,068 11
Arun Divya
Cell Point
46 106,344 21 48 86,325 8
Jhansi
Rani
Daras 46 75,058 10 60 1,23,620 18
Moulali Rainbow
Mobiles
42 81,789 13 72 1,63,862 23
Jyothi The
Daras
44 62,467 7 48 68,867 2
Surekha Daras 73 111,966 17 70 1,18,635 17
Shiva Mobiles.c
om
67 87,257 10 68 1,12,253 18
• Stock Evaluation
• Promoters Meetings
• Stock Ordering
• Sales returns
• Purchase Returns
8. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
• Market Research
• Perception as Chinese brand
• Margins are reasonable
• Competition from Chinese brands
• Brand awareness according to retailers is very low
• Product portfolio is small
• Sales
• Least use of automation often leads to displacement of stock
• Promoters finds it difficult to meet sales targets
• Debtors are keenly watched to avoid long delay in payment of outstanding
Findings
9. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
• The distribution network Xillion relying on is inadequate
• The level of brand awareness for Xillion required to sell a mobile phone product is dis-
satisfactory
• Frequent shuffling of promoters reduces the interest among the promoters
• The process of distribution is flaw-less
• DOA claim process is satisfactory
Conclusion
10. Property of Indus Business Academy
For Academic Purpose and Internal Circulation only
• Analysing features of the product to be highlighted
• Identifying ground realities
• Process of organisational movement of goods
• Process of evaluating inventory
• Consumer dissonance while accepting new product
Learnings
Editor's Notes
Limitations
R and D sucks up huge capital
Setting up and Development of service centres,
Product life is short due to obsoleteness, OS upgradability, telecom upgradability
Price war, as one company offers a product at less price other company launches a product to beat the price
Consumer do not soon develop confidence among the brand so new entrant faces a problem of acceptance
One need to invest huge on advertising to create brand awareness, ehich directly adds up to the cost resulting in low margins
Limitations
R and D sucks up huge capital
Setting up and Development of service centres,
Product life is short due to obsoleteness, OS upgradability, telecom upgradability
Price war, as one company offers a product at less price other company launches a product to beat the price
Consumer do not soon develop confidence among the brand so new entrant faces a problem of acceptance
One need to invest huge on advertising to create brand awareness, ehich directly adds up to the cost resulting in low margins
Limitations
R and D sucks up huge capital
Setting up and Development of service centres,
Product life is short due to obsoleteness, OS upgradability, telecom upgradability
Price war, as one company offers a product at less price other company launches a product to beat the price
Consumer do not soon develop confidence among the brand so new entrant faces a problem of acceptance
One need to invest huge on advertising to create brand awareness, ehich directly adds up to the cost resulting in low margins
Limitations
R and D sucks up huge capital
Setting up and Development of service centres,
Product life is short due to obsoleteness, OS upgradability, telecom upgradability
Price war, as one company offers a product at less price other company launches a product to beat the price
Consumer do not soon develop confidence among the brand so new entrant faces a problem of acceptance
One need to invest huge on advertising to create brand awareness, ehich directly adds up to the cost resulting in low margins