The document proposes launching a market research platform called Symbiosis Market Intelligence Analysis Research (SMiaR) that would provide primary market research and industry insights. SMiaR would involve MBA students conducting on-field research to gather data. Students would earn while learning, and the platform would provide a cost-effective way for customers like companies and educational institutions to access reliable market data. The document outlines SMiaR's value proposition, marketing strategy including targeting various customer segments, and financial projections showing potential revenue under best, base, and worst case scenarios.
Getting Started in the Glue Talent Showcasekmackey12
The Glue Talent Showcase is a unique tool for job seekers to present themselves in a complete, compelling, and informative way that makes their individual talents and personal brand shine through in one powerful, web-based profile. This presentation will help you understand how to get started populating your Talent Showcase.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Getting Started in the Glue Talent Showcasekmackey12
The Glue Talent Showcase is a unique tool for job seekers to present themselves in a complete, compelling, and informative way that makes their individual talents and personal brand shine through in one powerful, web-based profile. This presentation will help you understand how to get started populating your Talent Showcase.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
campusrecruit is the no. 1 destination for fresher. Whether you are an Individual looking for your first career move, a Business planning to add fresh talent or an Institute planning to promote your courses and reaching out to business for campus placements - campusrecruit provides comprehensive toolkit for all your 'fresher' related needs.
Unlock the power of data with our comprehensive data Analytics course in pune, brought to you by IIM Skills- a trusted name in professional education.
Why choose our Data Analytics course?
1) IIM Skills Expertise- Learn from industry experts and experienced instructors affiliated with IIMs
2) Practical approach- hands on training with real world projects to enhance your practical skills.
3) Job assistance- Our career support team helps you with placement assistance and interview preparations.
4) Certification- Earn a globally recognized certification upon course completion.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses identify prospects, target them through the right channel, maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. To know more visit: http://www.bridgei2i.com/customer-intelligence.html
MentorEngage is a platform to connect students with mentors from industry for on demand advice on career, project, proposal, getting insights into the industry. Attached is the go to market plan for the MentorEngage product
Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
The college admissions process can be intimidating but is also an exciting opportunity to showcase your talents, achievements and perspectives. Take your career to the next level with youth4work. Know about any college from their students and clear your doubts.
Looking to cost-effectively hire fresh talent from 7000+ Colleges of India?
Youth4work's platform helps you not only to reach-out to multiple colleges simultaneously but also conduct campus recruitment tests easily!
Connect with us at support@youth4work.com
Webinar: Software Adoption Crash Course for Customer Education LeadersServiceRocket
According to Maria Manning-Chapman, vice president of education services research at TSIA, "Education Services organizations truly have the opportunity to be a game-changer in driving product usage and adoption, because training is at the core of both." In the wake of XaaS business models, "adoption services" are at the forefront of driving company and customer success. Manning-Chapman argues that education services teams are in the best position to drive adoption because education is a one-to-many model that is scalable.
Manning-Chapman joins this ServiceRocket webinar to discuss:
1. What is adoption and why it's important
2. Why customer education is ideal for driving adoption
3. Customer education and the adoption curve
4. Examples of results organizations are achieving using education to drive adoption
campusrecruit is the no. 1 destination for fresher. Whether you are an Individual looking for your first career move, a Business planning to add fresh talent or an Institute planning to promote your courses and reaching out to business for campus placements - campusrecruit provides comprehensive toolkit for all your 'fresher' related needs.
Unlock the power of data with our comprehensive data Analytics course in pune, brought to you by IIM Skills- a trusted name in professional education.
Why choose our Data Analytics course?
1) IIM Skills Expertise- Learn from industry experts and experienced instructors affiliated with IIMs
2) Practical approach- hands on training with real world projects to enhance your practical skills.
3) Job assistance- Our career support team helps you with placement assistance and interview preparations.
4) Certification- Earn a globally recognized certification upon course completion.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses identify prospects, target them through the right channel, maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. To know more visit: http://www.bridgei2i.com/customer-intelligence.html
MentorEngage is a platform to connect students with mentors from industry for on demand advice on career, project, proposal, getting insights into the industry. Attached is the go to market plan for the MentorEngage product
Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
The college admissions process can be intimidating but is also an exciting opportunity to showcase your talents, achievements and perspectives. Take your career to the next level with youth4work. Know about any college from their students and clear your doubts.
Looking to cost-effectively hire fresh talent from 7000+ Colleges of India?
Youth4work's platform helps you not only to reach-out to multiple colleges simultaneously but also conduct campus recruitment tests easily!
Connect with us at support@youth4work.com
Webinar: Software Adoption Crash Course for Customer Education LeadersServiceRocket
According to Maria Manning-Chapman, vice president of education services research at TSIA, "Education Services organizations truly have the opportunity to be a game-changer in driving product usage and adoption, because training is at the core of both." In the wake of XaaS business models, "adoption services" are at the forefront of driving company and customer success. Manning-Chapman argues that education services teams are in the best position to drive adoption because education is a one-to-many model that is scalable.
Manning-Chapman joins this ServiceRocket webinar to discuss:
1. What is adoption and why it's important
2. Why customer education is ideal for driving adoption
3. Customer education and the adoption curve
4. Examples of results organizations are achieving using education to drive adoption
Similar to SIBM Market Shaastra Winning entry- K. J. Somaiya Institute of Managment & Research (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
SIBM Market Shaastra Winning entry- K. J. Somaiya Institute of Managment & Research
1. Team: - Shastra Warriors
K. J. Somaiya Institute of Management studies and Research
2. The MBA program
*Our Survey amongst our professors
The stacks and stacks of
Assignments
3.
4. Market Research Industry
• According to ESOMAR the market research
industry in India is pegged around Rs. 3000 crores
• It is predicted to grow around at a rate of 15%
given the large need for primary data
• The existing market research firms are niche
boutique firms which have questionable
credibility
• The existing data is being done by unskilled
professionals
• There is a need for a reliable source of relevant
primary research database
5. Symbiosis Market intelligence analysis Research
Platform
Online
Service
MBA
Students
On-field Primary
Research
Market Intelligence
Grades
Earn/Learn
Service
offering
Pricing
Sales/Support
Branded Industry Indices
• Subscription based
• One off database purchase
• Consultation Services
• Customer Support Service
• 24x7 access on any device
• A dedicated portal
6. For Customers
Symbiosis
Market
intelligence
analytics
Research
For Students
For the institute
• A unique opportunity
• To get exposure in the preferred
industry sector
• Earn while they learn
• Real time learning experience
• A recognized Certification by SMaiR board
• Placement Recommendations
• Latest information about the industry trends
• Information collected and analyzed by industry
experts and best management students in
India
• Cost effective way to get primary information
• An access to potential employee pool
• An innovative pedagogy
• A huge repository of information that can be
sold
• An additional source of income
• An opportunity for the institute faculty to
consult the industry players, upgrade their
knowledge and teach the students
Value Proposition