The document discusses a marketing analysis internship at Tetrahedron Manufacturing Pvt. Ltd. It provides an overview of the consulting industry and introduces Tetrahedron, which provides consulting services to 150+ manufacturing clients. The internship objectives are to analyze issues related to establishing a consulting firm and to study the role of consultants and how firms utilize their services. Data is presented from a survey of manufacturing firms on their machine usage, needs, and views on consultancy services. The findings show most firms are aware of but some are not interested in consultancy due to risks or past negative experiences. Suggestions include consultants explaining their process more precisely and meeting client expectations.

1. Presented By : Rishabh kumar
SUMMER INTERNSHIP
AT
TETRAHEDRON MANUFACTURING PVT. LTD.
A STUDY OF MARKETING ANALYSIS OF
CONSULTANCY SERVICES IN MANUFACTURING
UNITS

2. INDUSTRY OVERVIEW
• Existence of consultant
• Trends of consulting in past years in India
• Need of consulting firm
• Role of Industrial Automation sector

3. INTRODUCTION
• TETRAHEDRON MANUFACTURING SERVICES PVT.LTD was founded in February 2015,
based in New Delhi. Tetrahedron is a leading consulting & automation services provider to
150+ manufacturing companies across India, with 50+ active client-engagements in
Automotive, Cement, Precious Metal, Leather, Textile, Pharmaceutical, and Energy
segment.
• 1. Manufacturing Management Consulting
• ❖ Manufacturing Excellence
• ❖ Plant Layout Design
• ❖ Energy Cost Reduction:
• ❖ Supply Chain & Logistics Cost Optimization:
• 2. Automation and Industry 4.0

4. LITERATURE REVIEW
• In the present corporate world, managers have realised that to gain a competitive edge
among the industry peers and to achieve sustainability in the business market, it is
essential for them to retain their customers and to build customer loyalty (Berry, 2000)2 .
• Further, it is also found that even if the company can keep five percent of its clients, it can
increase its profit level from 25 per cent to 80 per cent. Due
• Survey (Remius 2006) the actual mechanisms and processes in place for managing
acquisition, screening and selection of best
practices many consultancies were largely informal

5. • • In 2014, Bain & Company, in partnership with Research Now, the online global market
research organisation, performed a survey "Customer Loyalty in Retail Banking" in various
countries such as Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong,
India, Indonesia, Italy, Japan, Malaysia, Mexico, Poland, Portugal, Singapore, South Korea,
Spain, Thailand, the UK and the US "to measure the loyalty of the customers toward the bank
and to determine how likely they are going to recommend their primary bank to their family,
friends and relatives". The survey was conducted on 82914 customers of regional banks,
national branch network banks, community banks, direct banks, private banks and credit
unions of the countries mentioned above. In addition to this, the company also conducted a
face to face interview in Brazil of nearly 1200 respondents. In the survey, it was found that
increased use of mobile technology in banks has enhanced the loyalty of their customers.
Mobility is liked so much by the customers that in 13 of the 22 countries, mobile is the most
used banking channels and accounts for around 30 percent of the transactions.

6. OBJECTIVE OF STUDY
• To analysis the conceptual issues pertaining to the establishment of a consualtant firm in
Gurgaon which will specialize in corporate training, corporate counselling and general
consultancy
• To study the role of Consultants with their implications to avail better services to the
Firms.
• To study whether corporate understand the role of Consultants

7. DATA ANALYSIS
• 1). In which business you are?
• 2).What are the various types of machines do you use?
50%
15%
25%
10%
0
0.1
0.2
0.3
0.4
0.5
0.6
Manufacturing
industry
Logistics It company health care.
Series1 Series2
65%
20%
10%
5%
0%
10%
20%
30%
40%
50%
60%
70%
CNC GRINDER VMC HMC.
Series1

8. • 3).What is the advantages you seek one of the machine?
• 4).What advantages do you see of consultancy help you in those regard?
65%
15%
10%
10%
Safety performance quantity accuracy
45%
25%
15% 15%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
Recommended business
consultants.
Benefits from extensive
knowledge of market
dynamic.
Enables employees to
realize short-term goals.
Direct the saved up time to
other profitable aspects of
the business
Series1 Series2 Series3

9. • 5).What kind of help you seek from Consultancy Company?
• 6). Have you ever used any consultancy services from any consultant?
65%
15%
10% 10%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
An experienced team Reasonable cost
structure
Added value Communication skills
Series1 Series2
Yes
90%
No
10%

10. • 7). What are the major areas which require consultancy ?
8). What are main hindrances in doing consultancy services according to you?
50%
30%
10% 10%
0
0.1
0.2
0.3
0.4
0.5
0.6
Finance and accounting Business system and
performance
improvement
Taxation Governance, risk and
compliance
Series1 Series2
60%
25%
10%
5%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Finding new
customers
retaining old customer Attracting and
retaining new talent
The hassle of time
tracking
Series1 Series2

11. • 9). Rate your last consultancy organization (if use)?
• 10). If non. How do you rate using consultancy services in your services/ business?
45%
25%
20%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Risky Expensive Communications
Problem
Time taking process
45%
35%
10% 10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Good Excellent Bad Worst
Series1

12. FINDING AND CONCLUSION
• ➢ It seems that much people are aware about survey consultancy but still there are few people
who are not aware about this.
• ➢ Those people who are aware about consultancies, in that segment more than 60 % people
are interested but few other people are not interested.
• ➢ People who are not interested in consultancies, states the reason that there are a lot of risk
in this sector, few others states that they have bad experience in this sector i.e. previously they
face loss in their so they are not interested.
• ➢ Within 100 respondents, 58 are saying it is useful before launching a new product, 24 are
saying for taking feedback from customers & rest 18 are saying for other things.
• ➢ Within 100 respondents, 58 are saying it is useful before launching a new product out of
them majority were introduce their own product in market.

13. • ➢ Person who introduce their own new product in the market and taking help for doing survey,
majority of them are recommended for using consultancies before launching a new product.
• ➢ Because of customer satisfaction is most important thing for a businessmen, most of the
people are recommend this for knowing their customer and making good brand image in the
market.
• ➢ People who are launching a new product but not taking help of survey because of its very
costly in nature and some of them are taking it as a lot of time consuming.
• ➢ 52 peoples are spend on this kind of recommendations only between 20000 to 50000 not
more than that and 32 peoples are spend between 50000 to 100000 and only 16 peoples are
spend more than that.

14. SUGGESTIONS
• Instead of explaining their process in brief sentences , they should explain some precise
and more effective way
• Meet client expectation
• Update their website regularly