1. W650: Strategic Management
Prof Sheikh Morshed Jahan
Md Shihabul Islam 09
Group
MBA 63D
IBA DU
Taslima Binte Kamal 12
Md Tanjim Khan 25
Rahul Deb Nath 32
Mahboob Uddin 40
2. Introduction
Bdjobs
• 25,000 employers
• 350,000 professionals
• Career based all types of services
• 10 times cheaper than newspaper advertisement
• 200,000 + applications daily
• 30 lakhs CVs
3. Introduction
Vision of Bdjobs
• Bring internet technology in the mainstream business and economic life of the
society.
Market Analysis
• 34% of the population are young
• 11.37% of young people are jobless
5. Value Propositions
For Employers
• Cheaper source of
advertisement
• Job specific
categorization
For Job Seekers
• Career based all types of
service
• 25000+ companies
recruit through
Bdjobs.com
Customer
Relationships
• Direct Marketing
• Word of Mouth
Customer Segments
• Employers of all types
of organizations
• Job seekers between
the age of 20-30
• People looking for
better opportunities
between the age of 30-
40
Key Activities
• Job posting
• CV sorting
• Short Listing
• Interview scheduling
Key Partners
• MNCs
• Service Sector
• Job Seekers
Key Resources
• Skilled Employees
• Intellectual Property
• Huge number of
unemployed people
Channels
• Official Partners
• Cloud Based Service
Cost Structure
• Logistics
• Employee Salaries
• Legal
• Marketing, Sales and Distribution
Revenue Streams
• Service
• Maintenance
Contextual Discussion
Business Model Canvas
6. Contextual Discussion
Porter’s 5 Forces
Bargaining Power of Suppliers
Moderate to High
• Employers are also suppliers
• Cost of posting ads and other features may influence them
• This amplifies the power of suppliers
Bargaining Power of Buyers
Moderate to High
• Jobseekers and employers are the buyers
• Jobseekers are abundant
• Employers’ option to choose other portals
• Jobseekers’ option to choose other portals (at zero switching cost)
Competitive
Rivalry
Threat of
Substitutes
Threat of New
Entrants
Bargaining Power
- Buyers
Bargaining Power
- Suppliers
7. Contextual Discussion
Porter’s 5 Forces – Continued
Threat of New Entrants
Low
• Market is already competitive
• Majority of market share captured by bdjobs.com
• Difficulties in establishing IT firm in a competitive market
Threat of New Substitutes
Low to Moderate
• Existence of competitors amplifies the threat to moderate level
• However, the threat is limited due to majority of market share being held by bdjobs.com
Competitive Rivalry
Low to Moderate
• Bdjobs.com is the #1 job portal in Bangladesh
• Existence of competitors like bdjobstoday, careerjeet, jobsa1 etc.
• Bdjobs.com holds majority of market share
9. Triple Triangle Framework – Continued
Firm
Domain
(3C)
Capital
• Social Capital – First mover, so trust from employers and potential employees.
• Intellectual Capital – Dedicated workforce and website. Largest CV bank in
country.
Capacity
• Technological Capabilities – Website with regular job posts
• Marketing Capabilities – Average
• Technical Capabilities – 3500+ valid job news at any point in time.
Culture
• Mission, values and philosophy – Try bringing Internet technology in the
mainstream business and economic life of society.
• Organizational ethics – Support employers looking to hire and employees
seeking jobs.
10. Triple Triangle Framework – Continued
Industry
Domain
(3C)
Competitors
• Market Structure – Sole player in this industry niche
• Emerging Substitutes – None
Customers
• Market Size – One of the densest market with 159 million people, 34%
youth.
• Segmentation – Job seekers, companies, youth.
• Market Attractiveness – Very lucrative
Collaborators
• Collaboration with value chain actors – 25000 employers aligned with them.
• Collaboration with support industries – large number of organisations who
use online job advertisements.
11. Triple Triangle Framework – Continued
Macro
Domain
(3C)
Globalization
&
International
Forces
• Global trade and investment – None as of yet.
• Entry Barriers to new markets – Low
State &
Society
• Social values & norms – Promote easy and swift hiring
• Political regimes – Insignificant
• Infrastructure – Digital era fuelled.
Technology &
Innovation
• Technological revolutions – Upstream and downstream
12. Decision Alternatives
Challenging the Leads
1
Expansion under the same
brand
Pros
• Easier to introduce
• No decentralization issues
Cons
• Absence of proper offline and
online strategies
• May not generate proper
revenue
• Goodwill might be affected in
case of failure
2
Expansion by
collaboration
Pros
• Financial benefits
• Human, physical, intellectual capital
• Balanced decision making
• Diversity
Cons
• Misuse of resources
• Time consuming
• Profit sharing
3
Expansion through
acquisition
Pros
• Quick market presence
• Decrease in competitor
capacity
• Reduction in service
interruption
Cons
• Lack of acquirable platforms
• Unexpected acquisition cost
13. Score Calculation
Choosing a Strategy
Weight Alternative 1 Alternative 2 Alternative 3
Criteria
Human Resource 20% -1 5 4
Implementation Cost 25% 2 5 -2
Goodwill 30% 5 2 4
Revenue 25% 3 1 3
TOTAL 100% 2.55 3.1 2.25
-5 = least advantageous; +5 = most advantageous
14. Risks Identification
Foresight
• Loss of flexibility
• Complexity in decision making
• Dilution of brand reputation
• Stakeholder misperception
• Diverting from core purpose
15. Execution Strategy
Action Plan Layout
Step 1 : Start gathering industry specific data
Step 2 : Finalize proper business collaboration contracts
Step 3 : Develop human resource for large scale projects
Step 4 : Dedicated training program for new recruits
Step 5 : Conveying the core purpose to all stakeholders
Step 6 : Collaboration on new pilot projects
16. Case Improvement
Recommendations
1 : The data is insufficient to do a Porter's Five Forces analysis model. Information on the threat of new
entrants is not enough for a proper analysis.
2 : The case lacks a storytelling approach, which makes the case feel less connected throughout. There
should be hooks within the case to keep the reader intrigued.
3 : The opening paragraph is too full of generic details and doesn’t provide any hints for the decision
dilemma or current strategic problems.
