1) The document reports on a study conducted in the retail sector in Uttar Pradesh, India to analyze product identification and competitor penetration for the security and shrink management company Checkpoint Systems. 2) The study found that Checkpoint's main competitor Sensormatic has significantly penetrated the local market. It also found that Checkpoint's high pricing and issues with automatic sound beeping were problems reported by customers. 3) Recommendations included addressing the sound beeping issue, increasing presence in underserved areas, and focusing on competitive pricing and product offerings.

1. “PRODUCT IDENTIFICATION AND SHRINK
MNAGEMENT IN RETAIL SECTOR”
Presented By - Ravi Shankar Verma

2. TABLE OF CONTENT
• Overview
• Product
• Competitors
• Pricing
• Objective
• Research Methodology
• Area That I Covered During My Project
• Pie Chart Of Competitor
• Limitation
• Finding
• Recommendations
• Key Learning

3. Name of the Company: Checkpoint Systems Inc.
Industry: Retail Shrink Management and Security
Headquarter: Thorofare, New Jersey, U.S
Area Served: Worldwide
Incorporated: 1969
No of Employees: 4814+
Stock Exchanges: New York
Ticker Symbol: CKP
CEO: Mr. George Babich Jr.
Annual Revenue: 541.3 M $ in 2017
OVERVIEW

4. PRODUCTS

5. COMPETITORS

6. PRICING
• Checkpoint Systems offers antennas at a much higher rate than its
competitors.
• Checkpoint’s competitors sometimes even provide installment plans
• Many customers have a negativity towards Checkpoint’s high pricing
• Local merchandise retailers are going for Nedap and Nice.

7. OBJECTIVE
The main objective of the study was:
•To make a presentation for the customers
•To analyze the customers penetration in local
market of U.P.
•To sell checkpoint product in the local market
of U.P.
•To analyze competitor’s penetration

8. RESEARCH METHODOLOGY
Research design
My research design were descriptive through which I
understand given factors:
•Understanding the problems of customer
•Understanding the nature of problems
•Understanding the competitors product
Collection of data
Primary Data - It has been taken through personal interview of
customers

9. Sample Design
The sampling has been done through convenience sampling
from the population i.e. local market & malls of U.P.
Target Population
Target population includes local market & malls of U.P.
Sample Size
A sample size of 805 is taken. Sample is conveniently drawn
from the population to gather information related to their
feedback.

10. Scope Of Study
•The report in brief presents the following-
•The company wanted to know whether the customers facing any problem
related to the product.
•The study also brings out the different between competitors product problem
and checkpoint product problem.
•The study also brings out improving the experience of customers that are
using their product by resolving the problem faced by them.
•The company wants to promote checkpoint product and to sell it in local
market.
Tools And Techniques Of Analysis
•Visited different district of U.P.
•Now i collected the feedback of customers
•Collected data for the competitors penetration
•Prepare pie chart for the survey on excel

11. AREA THAT I COVERED
DURING MY PROJECT
AREA COVERED
CHECKPOINT
ANTENNAS
SENSOMATIC
ANTENNAS
OTHERS
VARANASI 18(50%) 16(44%) 2(6%)
ALLAHABAD 11(52%) 6(29%) 4(19%)
AZAMGAR 4(33%) 6(50% 2(17%)
BALLIA 2(50%) 2(50%) 0
BARABANKI 0 4(67%) 2(33%)
BAREILLY 18(56%) 7(22%) 7(22%)
BASTI 0 4(67%) 2(33%)
BIJNOR 2(100%) 0 0
BUDAUN 0 4(100%) 0
FAIZABAD 2(34%) 2(33%) 2(33%)
FARRUKHABAD 0 4(100%) 0
GHAJIPUR 2(14%) 10(72%) 2 (14%)
GORAKHPUR 8(31%) 18(69%) 0
HARDOHI 0 0 4(100%)
JAUNPUR 4 (33%) 6(50%) 2(17%)
KANNAUJ 0 0 0
LUCKNOW 28(23%) 64(53%) 29(24%)
MAU 2 (34%) 2 (33%) 2 (33%)
MIRZAPUR 2(50%) 2(50%) 0
MORADABAD 6(37%) 10(63%) 0
RAIBARELI 2(25%) 4(50%) 2(25%)
SHAHJAHANPUR 0 2(100%) 0
KANPUR 29(34%) 49(57%) 8(9%)
TOTAL 144 (34%) 220 (52%) 56 (14%)

12. PIE CHART FOR COMPETITORS
Century 5
Checkpoint 144
Nedap 33
Nice 10
Sensormatic 220
Sure check 8

13. Limitations
• Some customers were not cooperating
• Time constraint was also there and for
this study it was the biggest limitation.
• Due to time constraint all market of every
district were not covered.

14. FINDINGS
• Sensormatic is giving tough competition to
checkpoint since it has penetrated local market
• Local offices are very much important because
customers are hesitant to buy after knowing that its
office is in Gurgaon.
• Automatic sound beeping is the main problem faced
by customers
• Some customers are very much concerned for the
price they need a product that is in their budget

15. RECOMMENDATIONS
• Automatic sound beeping is the only problem faced
by customers, company should work on this issue.
• The market in U.P. like Badaun, Kannauj, Basti,
Azamghar, Bijnnor are almost dead territories
where there is no presence of checkpoint . So
company should target these market in an aggressive
manner
• At least 2 to 3 salespersons are required in U.P. for
enhancing the sales and distribution.
• The company should focus on products and pricing.

16. KEY LEARNING
• Customer handling.
• Working culture
• Patience
• Enhance my selling skill.
• High Competition in market.
• Knowing about shrinkage management in
retail stores.