There’s more than one way to navigate through content creation and distribution. Listen to Joe Donnelly and Andy Whitaker as they guide you through all your options for creating, packaging, and distributing content for learners.

1. Tales from the trails:
Navigating a proven path from
content creation to distribution
Joe Donnelly & Andy Whitaker
Wednesday, November 10th, 2021, 9-10am CST

2. Meet your Rustici Software park rangers
Joe Donnelly Andy Whitaker
Will guide you
through part one
of this webinar:
Charting your
course.
Will help you
navigate part two of
this webinar:
Following your
distribution path.
Rustici Software: eLearning technology experts since 2002
We help connect content and platforms across the eLearning ecosystem,
leveraging our expertise in SCORM, xAPI, cmi5, LTI, and AICC.
Favorite park: A tie between Disney’s
Magic Kingdom and Hollywood Studios.
Favorite park: Navajo Loop Trail -
Bryce Canyon National Park.

3. What we will be talking about today
We will cover:
● How to optimize your content for the standard you’d like to use
● Different ways you can distribute that content
Two Rustici products that will help you complete your journey:

4. By the end of the hour, you’ll know how to:
● Select the right learning
standard.
● Provide directions and
methods for sharing content.
● Learn how to distribute or sell
that content.

5. Part 1: Charting your course with Joe
Let’s say you need to plan for a hike. What
kinds of things should you consider?
● Weather
● Length of hike
● Ability to complete the hike
● Cell phone service
● Water source
● Plants/animals/bugs in the area

6. Part 1: Charting your course with Joe
Planning your content is the same way! In
both cases you’re preparing for the future:
● Data you want to measure
● Deciding how to share content
● The standard your LMS uses
● A reliable content player
● Testing the course
● Course completions

7. What should you pack for your journey?
● Intent
● Compatibility
● Accessibility
● Bookmarking
● Exit options
● Reporting
● Boots
● Matches
● Flashlight
● Food/water
● Cell phone
● Bug spray
For the hike, pack: For your content, pack:

8. Let’s dig in to how each of these concepts help:
Intent: What is the purpose of the content? Does your course
collect data to validate it?
Compatibility: What format/standards will your courses need
to support?
Accessibility: Where and how is your content consumed?
Bookmarking: Can learners save their progress?
Exit options: Can learners exit without losing their data?
Reporting: Is the runtime data efficiently reported?

9. Choosing the right supplies
● SCORM 1.2
● SCORM 2004
● xAPI
● cmi5
● LTI 1.1
● LTI 1.3
● AICC
You wouldn’t want to wear a formal coat for hiking the Colorado
Rockies. Standards are the same way. The one you choose depends
on your learning ecosystem:

10. Optimizing your course for the best experience
How to optimize your course:
● Test the course
● Track learner data
● Observe increased course completions

11. SCORM Cloud is a great place to test content
Let’s walk through an example of optimizing and troubleshooting
a course in SCORM Cloud.

12. Any questions?
Let’s take a second to review what we just learned and open the floor
to any questions you have so far.
● Take a look at the chat. You may have a similar question as your
(virtual) neighbor.
● We will select a few to answer now and for the next five minutes.
● If we don’t get to your question here, email us. We are happy to
help.
● There will be a survey to fill out after the webinar.

13. Part 2: Following your distribution path with Andy
Now that you are prepared for your journey, let’s get
out on the trail! Here’s where you have some decisions
to make about how you share your content. Consider
the following:
● Who’s your audience and how do they need to
access your content?
● What’s the modality of your content?
● Do you want/need to control access?
● What kinds of reporting do you want/need?

14. Ways to deliver content
● Packaged files (standards-based)
● Direct delivery (not standards-based)
● Content marketplaces
● Centralized, controlled distribution
There are four routes you can take to
complete your distribution journey:

15. Ways to deliver content: Packaged files
Best route for:
● Courses that can be
easily packaged and
don’t require frequent
updates
● When IP protection is
not crucial
● When subscription
management is not
critical
Potential hazards:
● Over-usage
● Dated content
● IP issues
● Limited insights
● Administrative burden
● Compatibility
Travel tip: Rustici Driver
can help you create
packaged files.

16. Ways to deliver content: Direct delivery
Best route for:
● Dynamically generated
content that can’t be
packaged
● Learner experiences that
are best served in a
website or web app
● Reaching customers
who don’t have an LMS
Potential hazards:
● You’ll need technical resources
(web design and development)
● No LMS compatibility
● Proprietary data, not
standards-based
● Often requires custom reporting
Travel tip: Rustici Cross
Domain can help you
share with 3rd party LMSs.

17. Ways to deliver content: Content Marketplaces
Best route for:
● Building a customer base
● Offloading the administrative
work of selling and delivering
courses
Potential hazards:
● Reduced margins
● Positioning (competition)
● Pushing course updates

18. Ways to deliver content: Centralized distribution
Best route for:
● Providers that serve
customers with their own
LMS or delivery platform
● High-stakes, frequently
updated courses
● IP protection
● Subscription-based
licensing
Potential hazards:
● Investments (external costs)
● Extra time upfront
● *Use the solution that best fits
your needs!
Travel tip: SCORM Cloud
Dispatch and Content
Controller can help you
distribute courses.

19. Rustici Software products help you distribute:
SCORM Cloud and Content Controller are both content distribution
solutions.
SCORM Cloud
SCORM Cloud is best suited to get up and running quickly with testing and
sharing content with learners.
● Deliver courses directly to users through Invitations.
● Share access to your courses through third-party LMSs with Dispatch.
● Use the SCORM Cloud API to build a way to track learners in your own
application.

20. Rustici Software products help you distribute:
SCORM Cloud and Content Controller are both content distribution
solutions.
Content Controller
● With Content Controller, you’ll share content with third-party LMSs.
● Content Controller is best suited for publishers who sell and license
content, and organizations that need to share content with multiple
LMSs.

21. Any questions?
Let’s take a second to review centralized distribution as an option for
distributing your courses:
● Do you have any questions about distributing content?
● Do you have any questions about whether you should use SCORM
Cloud or Content Controller to distribute?
● Do you have any questions about how your content is distributed?
● If we don’t get to your question here, email us. We are happy to
help.
● There will be a survey to fill out after the webinar.

22. Thank you!
Emails:
● joe.donnelly@rusticisoftware.com
● andy.whitaker@rusticisoftware.com
Learn more: rusticisoftware.com | scorm.com | xapi.com
Let’s Talk! There will be a survey after this webinar. If you want to learn
more about any of the products we talked about today, simply answer “yes”
to the survey and Joe or Andy will follow up to schedule a 1:1 with you.