The role of service providers in IT is changing as organizations shift to consuming technology differently. Traditional data centers are being replaced by automated, software-defined environments in the cloud. EMC has transformed its own IT organization to focus on business production rather than infrastructure, spending more on new capabilities. EMC's hybrid cloud strategy evaluates workloads for economic, trust, and functional factors to determine public or private cloud placement. EMC partners with thousands of trusted service providers to offer customers flexibility, expertise, and hybrid solutions.

1. The role of Service Providers in the New IT
Ruud van Zutphen
EMC Service Providers Team

2. Something
BIG
is happening in IT
2 EMC Service Providers / Ruud van Zutphen

3. The way in which Organizations
Buy and Consume ICT
is changing
3 EMC Service Providers / Ruud van Zutphen

4. HIGH SPEED INTERNET ……
(Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)
CONSUMPTION ECONOMICS
The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)
MOBILE DEVICE BATLES
4 EMC Service Providers / Ruud van Zutphen

5. HIGH SPEED INTERNET ……
(Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)
CONSUMPTION ECONOMICS
The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)
MOBILE DEVICE BATLES
5 EMC Service Providers / Ruud van Zutphen

6. 6 EMC Service Providers / Ruud van Zutphen

7. Thomas Edison, American inventor
and businessman, known as "The
Wizard of Menlo Park", pushed for
the development of a DC power
engine.
7 EMC Service Providers / Ruud van Zutphen

8. Thomas Edison, American inventor George Westinghouse, American
and businessman, known as "The entrepreneur and engineer, backed
Wizard of Menlo Park", pushed for financially the development of a
the development of a DC power practical AC power network.
engine.
8 EMC Service Providers / Ruud van Zutphen

9. Thomas Edison, American inventor George Westinghouse, American Nikola Tesla, Serbian inventor,
and businessman, known as "The entrepreneur and engineer, backed physicist, and electro-mechanical
Wizard of Menlo Park", pushed for financially the development of a engineer, was known as "The
the development of a DC power practical AC power network. Wizard of the West" and was
engine. instrumental in developing AC
networks..
9 EMC Service Providers / Ruud van Zutphen

10. Human control goes to Full Automation
Edison Power Engine Highly Automated Powerplant

11. Human control goes to Full Automation
Edison Power Engine Highly Automated Powerplant

12. Human control goes to Full Automation
Edison Power Engine Highly Automated Powerplant
Traditional DataCenter

13. Human control goes to Full Automation
Edison Power Engine Highly Automated Powerplant
Traditional DataCenter Lights Out DataCenter

14. Human control goes to Full Automation
Edison Power Engine Highly Automated Powerplant
Traditional DataCenter Lights Out DataCenter Software defined DataCenter

15. What about
Technology
and
InfraStructure?

16. Cloud Transforms IT
1 Standardize 2 Virtualize 3 Automate

17. Next: The Software-Defined Data Center
Storage Servers Networking Security Management

18. Next: The Software-Defined Data Center
Storage Servers Networking Security Management
LOWER
OPERATIONAL
COSTS
IMPROVE REVENUE

19. Silos In The Data Center
CRM / HRM Email Database ERP Big Data HPC File & Print

20. Silos In The Data Center
CRM / HRM Email Database ERP Big Data HPC File & Print

21. EMC IT Transformation Results
IT PRODUCTION
Infrastructure Focus
90
Days
80 Percentage of IT Spend On New
Days
60 Capabilities vs. Keeping Lights On
Days
Non Digital is Normal
MainFrame
Client / Server
InterNet
Defined by IT Specialists
21%
20% 20% Approximate Time-To-Provision
Application Environments
2004-08 2009-10 2012+

22. EMC IT Transformation Results
IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE
Infrastructure Focus Application Focus Business Focus
90
EMC2 Service Providers
Days
80 Percentage of IT Spend On New
Days
60 Capabilities vs. Keeping Lights On 42%
Days
40
Days 40% Digital is Normal
Non Digital is Normal 30
Days
Cloud Computing
MainFrame
Converged Infrastructure
Client / Server 7 BIG DATA
InterNet 25%
Days
Defined by IT Specialists Defined by Consumers
23%
~1
21% Day
20% 20% Approximate Time-To-Provision
Application Environments
2004-08 2009-10 2012+

23. Your Hybrid Cloud Strategy
Economic Evaluation
Existing
Workloads
Workloads Cheaper
On Private/
Public Cloud
Legacy Workloads For
Cost Reasons

24. Your Hybrid Cloud Strategy
Economic Evaluation Trust Assessment
Existing
Workloads Workloads
Can Be Moved
To Public Cloud
Workloads Cheaper Because They Meet
On Private/ Trust Requirements
Public Cloud
Private Cloud
Workloads For Trust
Reasons
Legacy Workloads For
Cost Reasons The EMC Cloud Advisory Service

25. Your Hybrid Cloud Strategy
Economic Evaluation Trust Assessment Functional Assessment
Existing Public Cloud
Workloads Workloads Workloads
Can Be Moved
To Public Cloud
Because They Meet Private Cloud
Workloads Cheaper Workloads For
On Private/ Trust Requirements
Functionality Reasons
Public Cloud
Private Cloud
Workloads For Trust
Reasons
Legacy Workloads For
Cost Reasons The EMC Cloud Advisory Service

26. Expand With New Workloads
Off-Premise
Business Functional Financial And
And Project And Skills Flexibility
Acceleration Advantage Advantage
On-Premise

27. Why team with EMC Service Providers
• Benefits Of EMC Technology, Plus:
– Faster Project Completion
– Access World-Class Expertise
– Flexibility For Business Change
• They Use What You Use
– More Predictable, Less Testing, Less Risk
– Easier To Move Between Service Provider And Your Data Center
– A Benchmark For Your Capabilities And Costs
• Choice And Flexibility
– Multi-Tenant, Dedicated, Managed Services, And Hybrid Solutions
• Local Knowledge And Expertise
– Data Sovereignty
– Understanding: Local Culture, Markets
– Local Language Support

28. EMC Service Providers Offer
Enterprise Application Stores As a Service Offerings:
Compute Services
Enterprise SLA agreements SAN, NAS, Object Storage Services
Backup and Recovery & Archiving Services
RSA Advanced Threat Incident Management
SAP, Oracle, Microsoft, Exchange, E-Mail, Sharepoint
Documentum Content Management
Advanced Threat Incident Managemen
Data Warehouse / Business Intelligence
Data Replication, Disaster Recovery Services
Information Security and Compliance
IT Service Management
Managed Availability Services
Oxygen/Drop Box
Test Dev as a Service
Virtual Data Center as a Service

29. 1000’s of EMC Trusted Service Providers
EMC Strategically partners with Service Providers, by sharing their Technology from
Vmware, RSA, GreenPlum and it’s Core Storage Backup and Big Data solutions

30. Leverage EMC’s Service Provider Advantages
What do you do Best What an EMC SP can do Better Better IT
Hybrid Cloud
Private Public
The advantage comes from joining the right mix of both

31. New Choices are Unlocked
Protection
Community & and Backup Business
Vertical Regional Regs Applications End User
Specific Computing
Hybrid Cloud
Private Public

32. 32 EMC Service Providers / Ruud van Zutphen