The document discusses the band X Ambassadors' latest album called VHS 2.0, which was released in June 2016 with 18 songs. It received positive reviews and one song, Renegades, was nominated for several awards. The album artwork features the band's name in black on a white background. The band's website promotes their tour dates and merchandise. It uses bold colors and creative design. The website allows fans to subscribe for updates and see the band's social media links. The document also analyzes the band's music video for the song "Unsteady," which tells the story of a relationship. It appeals to young adults aged 21+. Finally, it discusses how the band aims to relate to their audience by portraying

1. By Aidan And GeorgeBy Aidan And George

2. 
 Their Latest album is called VHS 2.0
 It was released on the 16th
of June 2016 and has 18 songs on it.
 It has had very good reviews on multiple websites giving it 4.5 stars.
 There are 18 songs on the album
 One of the most well known songs on the album is Renegades.
 Renegades was nominated for multiple awards, including the teens choice
awards, and top rock song at the billboard music awards.
 Art work on album is white with the black title standing out possibly showing
that they want to get the band name and album across to consumers buying it
making it recognisable.
Album

3.  There are lots of pictures of the band members on the website as they are a clear
selling point.
 There is also a list of all of their tour dates and when and where they are
performing.
 Their website is very big and bold, with the use of lots of colour it stands out
immensely.
 The website is very creative artistic and different than normal websites
 They have all of the social media links and you can subscribe for updates,
meaning you are always linked with the band and you will not miss anything.
 It has all the albums at the top of their website, visible for everyone to see.
 Overall it updates you on anything happening with the band and keeps you
engaged.
 You can also by merchandise as well on the website.
https://www.xambassadors.com/
Website

4. 
 I chose to analyse their music video of Unsteady.
 This video showed the story of a relationship between a man and a
woman, and the struggles that occur
 I think this video appealed towards the young adult age range 21+ as
that is when serious relationships start to take place.
 It was a video which was supposed to relate to people who have been
in relationships
 Their bands theme seems to be about life and going through it and all
the different things that happen and this music video connects with
that.
Music Video/ Single

5. 
 The conventions that have been used in all three are life, and the
different stages that everyone goes through from the cradle to the
grave.
 They want to connect with their audience and relate with them and
their music allows you to feel connected, as the lyrics they speak about
in their video and the video its self is something everyone has
experienced before.
 The imagery used in all three is the key similarity between all of them.
On the website they have pictures of them both when they were young
and where they are now currently, in the music video it shows a
relationship between a man and a woman, and the album was popular
amongst the younger generation.
What Conventions Have
Been used in the three?

6. 
 The overall goal/image/message the company is trying to portray is
that they are a band which appeals to the younger generation mainly
but also the older as well.
 They are trying to convey that problems happen in your life but you
have to get over them the band are trying to show the struggles in life
that everyone incurs that you eventually have to get over.
 It is trying to convey the overall image that they are a community and
they are a band which tries to relate to the people as much as possible
What is the overall goal/image the
company is trying to portray?

7. 
 They try to add a different style to their website which is very artistic
and different to the usual and their campaign I think appeals to a wide
range of age groups, which is different to a lot of artists
Is their anything
different if so why?

8. 
 I believe it has been a successful campaign as it was very artistic visual
and they had a very appealing style of music which lots of different
age groups could like, I think all of their songs had a clear story line
and all had a meaning rather than just being a song. Their music is
different to other types in its genre and it definitely appeals to a wide
variety of people.
Do you believe this has been a
successful campaign if so why?