The document discusses several artists' websites and their strategies for promoting the artist and their work. Steve Aoki's website follows conventions like including his portrait, name, and latest album title to raise awareness of the artist and create demand. It also features large social media icons allowing audience interaction and further promotion. Similarly, The Chainsmokers' site employs these same conventions while Martin Garrix's site leads with his name but lacks his portrait.

1. Website
Our website
The homepage uses the generic conventions of
including a portrait of the artist, his name and the title of
the latest album. As with the digipak, this is an effective
method of raising awareness of the star and creating
demand for his products. The large social media icons
provide the audience with the possibility to interact and
further raise the awareness of the artist.
Steve Aoki’s website features his name as
the first component seen by the audience
Steve Aoki’s image
The title and cover
of the latest album
The same conventions employed
on Chainsmokers’ homepage
Martin Garrix’s website
does not include the
artist’s portrait, but his
name is the first
available information