Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.

1. hi
www.paramore.is

2. hannah
www.paramore.is

3. www.paramore.is

9. changed my life

10. travel

17. photographs of
animal butts

26. hobbies

30. friends

33. grandchildren

36. 2 things that are changing
your lives

40. There are now more
smartphones in use than
feature phones

41. in 2014 more than 50% of
web traffic will come from a
mobile device

42. more email is opened on a
smartphone than on a PC

44. 3 main differences between
these two devices

45. 1. Screen size

48. 2. Navigation/Input method

51. 3. Context

57. 2 schools of thought

58. 1. Mobile should be light-
weight and focused.

59. 2. Mobile should have
everything - because it’s
many people’s only
computer

60. Is THIS your personal
computer?

61. Or is this?

62. It’s the one you take with
you everywhere.

63. How many websites have
you had?

64. How do you know what to
develop next?

65. track it.

66. www.paramore.is

67. Three Types of Analytics
Traffic, Engagement, Conversion

75. It’s not enough to be present...
You have to engage in
people’s lives

76. 1. Focus on Content
Align it across all digital media

79. a word about
content strategy

82. 2. Have a conversation
(it’s both talking and listening)

83. Mavens are
good
• Develop a loyal fan base and
they will help you manage the
on-going conversations on
your wall...

84. 4. have a good
timeline photo + profile photo

85. After
Before

86. After
Before

87. After
Before
Before
wall posts get the most
attention

88. After
Before
Before After
wall posts get the most cover photo gets the most
attention attention

89. Cover photo
It’s huge
100%
Faces

90. 5. use custom FB tabs

94. 3 quick Facebook Tips

95. 1. Use a personal tone

96. 2. Always use a call to action
(tell me what you think)
(like this update if you X)

97. 3. Post during peak hours
7-9 am
5-7 pm
11 pm - 1 am

98. It’s interesting what makes
people respond...

103. Oct, 2012

104. Ask
• Follow-up
Jan, 2011

105. Oops

106. Oops
FAIL!

107. 3 things Facebook thinks are
important...

109. 1. User Affinity - engagement
2. Status weight - video, image, link
3. Freshness - posts less than 4 hours old*

110. 1. User Affinity - engagement
2. Status weight - video, image, link
3. Freshness - posts less than 4 hours old*
*constantly changing stat.

111. BONUS:
figure out what Pinterest is
and if it’s worth the headache

112. Pinterest
pin board-style social
photo sharing website

113. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies

114. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies

115. Pinterest
users can browse other
pin boards for inspiration
're-pin' images to their
own collections
'like' photos.

118. tourism + pinterest

119. tourism + pinterest
retail = triple digit impact on sales

120. tourism + pinterest
retail = triple digit impact on sales
website traffic

121. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site

122. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure

123. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase

124. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
photos make an impact

130. Pinterest right now...
1. Replace Flickr
2. Test seasonal boards
3. Keep reading

131. the promise of the internet...

133. single

141. I’ll visit you

142. I’ll tell my friends about you

143. And it just might matter because
I might be

145. www.paramore.is