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How you can use Pinterest for your brand


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How you can use Pinterest for your brand

  1. 1. Pinterest
  2. 2. Why I started using Pinterest <ul><li>I saw people tweeting about it and was curious </li></ul><ul><li>I checked it out and fell in love with it immediately </li></ul>
  3. 3. What is Pinterest?
  4. 5. What is Pinterest? <ul><ul><li>Launched in March 2012 by three men </li></ul></ul><ul><ul><li>A virtual mood board: you create themed boards </li></ul></ul><ul><ul><li>If you see an image you like on a site/blog, you can “pin” it to one of your boards </li></ul></ul><ul><ul><li>A linkback is automatically created </li></ul></ul><ul><ul><li>You can also “repin” people’s pins. Repins = RTs </li></ul></ul><ul><ul><li>Add “pin it” button to your Bookmarks bar </li></ul></ul>Source: comScore Inc., May 2011
  5. 6. It’s like a visual RSS feed Source: comScore Inc., May 2011
  6. 7. Pinterest’s reputation <ul><ul><li>Girly </li></ul></ul><ul><ul><li>Weddings, hair, makeup, fashion </li></ul></ul>
  7. 8. “ Tumblr for ladiez”?
  8. 9. Creative uses for Pinterest Source: comScore Inc., May 2011 Mashable has a great list of 21 Must-Follow Pinterest Users Emphasis on architecture, gadgets, graphic design, photography, etc.
  9. 10. Why people love Pinterest <ul><ul><li>EASY way to organize and bookmark content </li></ul></ul><ul><ul><li>Visual </li></ul></ul><ul><ul><li>Highly customizable experience: you can choose to follow specific boards rather than all of a user’s boards </li></ul></ul><ul><ul><li>Follow your interests </li></ul></ul>Source: comScore Inc., May 2011
  10. 11. This GeekMom article talks about the lack of drama and hubbub on Pinterest.
  11. 12. Why did we get on Pinterest? <ul><ul><li>We noticed other big lifestyle brands were on it: Real Simple, Martha </li></ul></ul><ul><ul><li>Popular hangout for women and especially moms </li></ul></ul>GROW LEARN
  12. 13. Some stats about Pinterest users <ul><li>54% of users are female </li></ul><ul><li>28% are between 28-34 </li></ul><ul><li>Majority of users have disposable income </li></ul><ul><li>-from, May 2011 </li></ul>
  13. 14. How we use Pinterest <ul><li>We currently have more than 1,200 followers </li></ul><ul><li>In January #3 traffic-driver for, #11 for </li></ul><ul><li>How we use it: </li></ul><ul><ul><li>We go on it at least twice a day </li></ul></ul><ul><ul><li>Pin mixture of our own content and from other brands </li></ul></ul><ul><ul><li>Follow users who make sense for our brand (Babble, mommy bloggers) and repin them </li></ul></ul><ul><ul><li>Cross-promote on Facebook and Twitter </li></ul></ul>
  14. 15. What we like about Pinterest <ul><li>We have gorgeous photography in our magazine, and Pinterest allows those images to live forever online </li></ul><ul><li>We get to share our beautiful images with people who may not subscribe to the print magazine </li></ul>
  15. 16. How brands can use Pinterest
  16. 17. 1. Create boards that represent the pillars of your brand Cover a range of topics.
  17. 18. 2. Repin other people’s pins. Pinterest is not just for self-promotion. Be social!
  18. 19. 3. Position yourself as a curator/tastemaker. You are filtering the best of Pinterest for your audience.
  19. 20. 4. Create unique boards. We have fun boards like LOL, Retro, Smart Ideas.
  20. 21. 5. Put Pinterest share buttons on your site. did this with their 2011 Gift Guide.
  21. 22. Some downsides to Pinterest <ul><li>The shelf life of a pin is very short (similar to tweets) </li></ul><ul><li>Pins are not always credited properly </li></ul>
  22. 23. How journalists can use Pinterest
  23. 24. 5 ways journalists can use Pinterest <ul><li>Share photos from breaking news </li></ul><ul><li>Give previews of what’s coming i.e. interview subjects </li></ul><ul><li>Showcase photo galleries, features, profiles </li></ul><ul><li>Show off your staff </li></ul><ul><li>Invite readers to participate (crowdsource) </li></ul>