Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

1. www.paramore.is

2. how much do you know about the consumer at the point you pay for media? www.paramore.is

3. what are you paying for? www.paramore.is

4. how do you measure it? www.paramore.is

5. Purchase Decision Cycle www.paramore.is

10. Digital Media www.paramore.is

17. brief aside www.paramore.is

18. mysite www.paramore.is

19. mysite www.paramore.is representative sample only

20. o /m o rs it is u ev iq un on 90 m il li mysite -1 180 www.paramore.is representative sample only

21. o /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180 www.paramore.is representative sample only

22. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180 www.paramore.is representative sample only

23. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180 40 million unique users/mo www.paramore.is representative sample only

24. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180 100,000,000 40 million unique users/mo videos www.paramore.is representative sample only

25. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite (% doesn’t even register) -1 180 100,000,000 40 million unique users/mo videos www.paramore.is representative sample only

26. o 50 million tweets/day /m o rs (social = get your content off it 22% of time) is u ev iq your site and out to m il li on mysite un (% doesn’t even register) 180 -1 90 where people are spending their time 100,000,000 40 million unique users/mo videos www.paramore.is representative sample only

27. (tweet that) www.paramore.is

30. www.paramore.is

31. www.paramore.is

32. average CTR .8% so 100 impressions = almost 1 click www.paramore.is

33. branding www.paramore.is

34. www.paramore.is

35. www.paramore.is

36. Awareness www.paramore.is

37. www.paramore.is

38. don’t buy display ads to drive traffic www.paramore.is

42. www.paramore.is

43. paid www.paramore.is

44. paid organic www.paramore.is

45. www.paramore.is

46. pay off the call to action www.paramore.is

47. internet = ADD www.paramore.is

48. www.paramore.is

49. www.paramore.is

50. www.paramore.is

51. www.paramore.is

52. www.paramore.is

53. what do you know at the click? www.paramore.is

54. 0 www.paramore.is

55. it’s all about the landing page www.paramore.is

56. and the offer www.paramore.is

57. impressions www.paramore.is

58. clicks www.paramore.is

59. leads/sales www.paramore.is

60. www.paramore.is

61. www.paramore.is

62. Awareness & Acquisition www.paramore.is

66. www.paramore.is

67. leads database growth cheap leads www.paramore.is

68. pay more for quality leads www.paramore.is

69. measure it by retention www.paramore.is

70. www.paramore.is

71. www.paramore.is

72. Acquisition www.paramore.is

76. www.paramore.is

77. www.paramore.is

78. www.paramore.is

79. www.paramore.is

80. www.paramore.is

81. www.paramore.is

82. orient all your digital media toward 2 things www.paramore.is

83. www.paramore.is

84. www.paramore.is

89. the secret to content www.paramore.is

90. package and repackage www.paramore.is

91. The Lord of the Rings www.paramore.is

92. www.paramore.is

93. www.paramore.is

94. www.paramore.is

95. www.paramore.is

96. www.paramore.is

97. how important is social? www.paramore.is

98. here’s what i think... www.paramore.is

99. social is to marketing www.paramore.is

100. digital downloads www.paramore.is

101. music industry www.paramore.is

102. www.paramore.is

103. game-changer www.paramore.is

104. gen y outnumber baby boomers www.paramore.is

105. 96% of them have joined social networks www.paramore.is

106. 52% of the world’s population is under 30 www.paramore.is

107. 78% of consumers trust peer recommendations www.paramore.is

108. 14% trust advertisements www.paramore.is

109. 23 billion minutes a day spent on facebook www.paramore.is

110. 50 million Tweets per day www.paramore.is

111. 80% of tweets are sent from a mobile devices www.paramore.is

112. YouTube is the #2 search engine www.paramore.is

113. 100,000,000 videos www.paramore.is

114. most of them are bad www.paramore.is

115. like al said www.paramore.is

116. the way we communicate has fundamentally shifted www.paramore.is

117. and so has our attention span www.paramore.is

121. business letter www.paramore.is

122. business letter modiﬁed block style www.paramore.is

127. as a culture we want www.paramore.is

128. attention www.paramore.is

129. commitment www.paramore.is

130. commitment www.paramore.is

131. brief aside www.paramore.is

134. intrusion www.paramore.is

135. intrusion www.paramore.is

136. others deﬁne you www.paramore.is

137. you may ask yourself... www.paramore.is

138. how did we get here? www.paramore.is

142. but not... www.paramore.is

Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

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Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

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