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you may not be as screwedup as you thought (thejury’s out)david c. baker, paramore u, 2012
david c. baker
david c. baker• www.davidcbaker.com
david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, I...
david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, I...
david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, I...
david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, I...
david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, I...
connecting
connecting• twitter: ReCourses
connecting• twitter: ReCourses• opt-in email:  www.recourses.com
connecting• twitter: ReCourses• opt-in email:   www.recourses.com• pix: www.retake.com (all   of these are mine—they   hav...
experience
experience• w/ this topic, spent $350k   on a study that began in   1998 in which 14,000+   people were given   profiles, ...
intro
intro• what is your greatest personality trait?
intro• what is your greatest personality trait?• what is your weakest personality trait?
intro• what is your greatest personality trait?• what is your weakest personality trait?• who you are is positive—but if y...
frame goals like this
frame goals like this• start by becoming self-aware,   understanding your tendencies,   preferred environments, biggest ar...
frame goals like this• start by becoming self-aware,   understanding your tendencies,   preferred environments, biggest ar...
frame goals like this• start by becoming self-aware,   understanding your tendencies,   preferred environments, biggest ar...
frame goals like this• start by becoming self-aware,   understanding your tendencies,   preferred environments, biggest ar...
there are some strangeperceptions around this,though, even now
there are some strangeperceptions around this,though, even now• freaked out spouse
there are some strangeperceptions around this,though, even now• freaked out spouse
there are some strangeperceptions around this,though, even now• freaked out spouse• psychic consultant
there are some strangeperceptions around this,though, even now• freaked out spouse• psychic consultant   [me]
history
history• william marston, 1893-1947
history• william marston, 1893-1947• psychologist at harvard/tufts
history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and   reliable than me...
history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and   reliable than me...
history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and   reliable than me...
history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and   reliable than me...
who are you?
who are you?
drive for...D   dominationi   induced positivityS   stabilityC   correctness
learn viaD   trial and errori   talking through itS   step by step processC   by the book,    understanding    the rules
also learn by
also learn by•watching a study hall
also learn by•watching a study hall•watching an elevator
also learn by•watching a study hall•watching an elevator•shopping for groceries
also learn by•watching a study hall•watching an elevator•shopping for groceries•eating
inmate
david
scientificDiSC (expanded)IndraMyers BriggsPerformance Index (PI)TJTABirkmanKeirsey
recommend• DiSC Classic  GeneralCharacteristics  PPSS• 21 languages• 25 countries• 40 million profiles• 2,700 distributors...
easy readingplease understand me II  —david keirsey
3 problems
3 problems•younger than ca. 17
3 problems•younger than ca. 17•unclear words
3 problems•younger than ca. 17•unclear words•disruptive events
great uses
great uses•brainstorming
great uses•brainstorming•expressing creativity
great uses•brainstorming•expressing creativity•business roles
great uses•brainstorming•expressing creativity•business roles•managing below
great uses•brainstorming•expressing creativity•business roles•managing below•managing above
great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed
great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed•client relations...
great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed•client relations...
suggestion• don’t over-complicate the job of managing. if you know what behaviors a job requires, why not put a person in ...
suggestion• you can’t change people! they can modify their behavior marginally and for limited periods, but over time peop...
suggestion
suggestion• profile of a firm’s leader determine the culture and how it might be improved
suggestion• profile of a firm’s leader    determine the culture    and how it might be    improved•   High D: seldom celeb...
suggestion• profile of a firm’s leader    determine the culture    and how it might be    improved•   High D: seldom celeb...
con’t
con’t• High i: don’t maintain consistent focus
con’t• High i: don’t maintain    consistent focus•   Low i: usually don’t talk    enough
con’t• High i: don’t maintain    consistent focus•   Low i: usually don’t talk    enough•   High S: respond too    slowly
con’t• High i: don’t maintain    consistent focus•   Low i: usually don’t talk    enough•   High S: respond too    slowly•...
con’t
con’t• High C: look for problems rather than opportunities
con’t• High C: look for    problems rather than    opportunities•   Low C: seldom create    performance metrics for    sub...
remember
remember• you can try to change someone, but when tired, scared, angry, or under pressure, they will revert to their natur...
remember• you can try to change    someone, but when tired,    scared, angry, or under    pressure, they will revert    to...
successfuls
successfuls• understand themselves
successfuls• understand themselves• understand how their behavior affects others
successfuls• understand themselves• understand how their    behavior affects others•   know how to align their    roles th...
successfuls• understand themselves• understand how their    behavior affects others•   know how to align their    roles th...
successfuls• understand themselves• understand how their    behavior affects others•   know how to align their    roles th...
struggles?
struggles?• who do you struggle with the most?
struggles?• who do you struggle with    the most?•   write “karen” if it’s the    person sitting next to    you, unless th...
struggles?• who do you struggle with    the most?•   write “karen” if it’s the    person sitting next to    you, unless th...
solutions
solutions• read “this person desires an environment that includes”
solutions• read “this person desires    an environment that    includes”•   write down 3 things that    you personally are...
Paramore University October 2012 - David Baker Presentation: Using Personality Profiles to Make Your Company Better
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Paramore University October 2012 - David Baker Presentation: Using Personality Profiles to Make Your Company Better

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Mr. Personality: Using Personality Profiles to Make Your Company Better

Of course, no PU would be complete without professor of straight talk David Baker. For his session, we talked about personality profiles and why they matter. It was frank, hilarious discussion that edified and provoked.

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Paramore University October 2012 - David Baker Presentation: Using Personality Profiles to Make Your Company Better

  1. 1. you may not be as screwedup as you thought (thejury’s out)david c. baker, paramore u, 2012
  2. 2. david c. baker
  3. 3. david c. baker• www.davidcbaker.com
  4. 4. david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, BusinessWeek, and about a dozen books others have written. my second (of four) books was just chosen by Inc. Magazine as a “Top 10 Book for Entrepreneurs to Read.”
  5. 5. david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, BusinessWeek, and about a dozen books others have written. my second (of four) books was just chosen by Inc. Magazine as a “Top 10 Book for Entrepreneurs to Read.”• i wasted 6 years in graduate school.
  6. 6. david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, BusinessWeek, and about a dozen books others have written. my second (of four) books was just chosen by Inc. Magazine as a “Top 10 Book for Entrepreneurs to Read.”• i wasted 6 years in graduate school.• i charge ridiculous fees.
  7. 7. david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, BusinessWeek, and about a dozen books others have written. my second (of four) books was just chosen by Inc. Magazine as a “Top 10 Book for Entrepreneurs to Read.”• i wasted 6 years in graduate school.• i charge ridiculous fees.• my therapist of 3.5 years has told me to quit telling people that i’m one of the smartest people in the world, so i fired him. besides, there’s too much stigma to have a therapist in the south.
  8. 8. david c. baker• www.davidcbaker.com• i have fooled a lot of people so far: Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, BusinessWeek, and about a dozen books others have written. my second (of four) books was just chosen by Inc. Magazine as a “Top 10 Book for Entrepreneurs to Read.”• i wasted 6 years in graduate school.• i charge ridiculous fees.• my therapist of 3.5 years has told me to quit telling people that i’m one of the smartest people in the world, so i fired him. besides, there’s too much stigma to have a therapist in the south.• hannah is one of my best friends [i am only saying this because she hasn’t paid my invoice yet]
  9. 9. connecting
  10. 10. connecting• twitter: ReCourses
  11. 11. connecting• twitter: ReCourses• opt-in email: www.recourses.com
  12. 12. connecting• twitter: ReCourses• opt-in email: www.recourses.com• pix: www.retake.com (all of these are mine—they have nothing to do w/ the content, but i like seeing my stuff)
  13. 13. experience
  14. 14. experience• w/ this topic, spent $350k on a study that began in 1998 in which 14,000+ people were given profiles, a 25-question survey, a 30-minute interview. i am exhausted.
  15. 15. intro
  16. 16. intro• what is your greatest personality trait?
  17. 17. intro• what is your greatest personality trait?• what is your weakest personality trait?
  18. 18. intro• what is your greatest personality trait?• what is your weakest personality trait?• who you are is positive—but if you overuse it, that same trait becomes a negative
  19. 19. frame goals like this
  20. 20. frame goals like this• start by becoming self-aware, understanding your tendencies, preferred environments, biggest areas to work on, etc.
  21. 21. frame goals like this• start by becoming self-aware, understanding your tendencies, preferred environments, biggest areas to work on, etc.• if you stop there, though, it’s not much more than belly button gazing
  22. 22. frame goals like this• start by becoming self-aware, understanding your tendencies, preferred environments, biggest areas to work on, etc.• if you stop there, though, it’s not much more than belly button gazing• so the next—and most useful—step is to be “other aware”
  23. 23. frame goals like this• start by becoming self-aware, understanding your tendencies, preferred environments, biggest areas to work on, etc.• if you stop there, though, it’s not much more than belly button gazing• so the next—and most useful—step is to be “other aware”• that often means subordinating your own preferences to the other person’s preferences. that is at the heart of maturity
  24. 24. there are some strangeperceptions around this,though, even now
  25. 25. there are some strangeperceptions around this,though, even now• freaked out spouse
  26. 26. there are some strangeperceptions around this,though, even now• freaked out spouse
  27. 27. there are some strangeperceptions around this,though, even now• freaked out spouse• psychic consultant
  28. 28. there are some strangeperceptions around this,though, even now• freaked out spouse• psychic consultant [me]
  29. 29. history
  30. 30. history• william marston, 1893-1947
  31. 31. history• william marston, 1893-1947• psychologist at harvard/tufts
  32. 32. history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and reliable than mean and could work faster and more accurately”
  33. 33. history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and reliable than mean and could work faster and more accurately”• inventor: polygraph and blood pressure tester
  34. 34. history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and reliable than mean and could work faster and more accurately”• inventor: polygraph and blood pressure tester• comic book writer: wonder woman
  35. 35. history• william marston, 1893-1947• psychologist at harvard/tufts• feminist theorist: “more honest and reliable than mean and could work faster and more accurately”• inventor: polygraph and blood pressure tester• comic book writer: wonder woman• 1928: Emotions of Normal People
  36. 36. who are you?
  37. 37. who are you?
  38. 38. drive for...D dominationi induced positivityS stabilityC correctness
  39. 39. learn viaD trial and errori talking through itS step by step processC by the book, understanding the rules
  40. 40. also learn by
  41. 41. also learn by•watching a study hall
  42. 42. also learn by•watching a study hall•watching an elevator
  43. 43. also learn by•watching a study hall•watching an elevator•shopping for groceries
  44. 44. also learn by•watching a study hall•watching an elevator•shopping for groceries•eating
  45. 45. inmate
  46. 46. david
  47. 47. scientificDiSC (expanded)IndraMyers BriggsPerformance Index (PI)TJTABirkmanKeirsey
  48. 48. recommend• DiSC Classic GeneralCharacteristics PPSS• 21 languages• 25 countries• 40 million profiles• 2,700 distributors• gary little/pamela cole
  49. 49. easy readingplease understand me II —david keirsey
  50. 50. 3 problems
  51. 51. 3 problems•younger than ca. 17
  52. 52. 3 problems•younger than ca. 17•unclear words
  53. 53. 3 problems•younger than ca. 17•unclear words•disruptive events
  54. 54. great uses
  55. 55. great uses•brainstorming
  56. 56. great uses•brainstorming•expressing creativity
  57. 57. great uses•brainstorming•expressing creativity•business roles
  58. 58. great uses•brainstorming•expressing creativity•business roles•managing below
  59. 59. great uses•brainstorming•expressing creativity•business roles•managing below•managing above
  60. 60. great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed
  61. 61. great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed•client relationships
  62. 62. great uses•brainstorming•expressing creativity•business roles•managing below•managing above•being managed•client relationships•significant others
  63. 63. suggestion• don’t over-complicate the job of managing. if you know what behaviors a job requires, why not put a person in that role who exhibits those behaviors?
  64. 64. suggestion• you can’t change people! they can modify their behavior marginally and for limited periods, but over time people will always act in ways that meet their needs.
  65. 65. suggestion
  66. 66. suggestion• profile of a firm’s leader determine the culture and how it might be improved
  67. 67. suggestion• profile of a firm’s leader determine the culture and how it might be improved• High D: seldom celebrate success
  68. 68. suggestion• profile of a firm’s leader determine the culture and how it might be improved• High D: seldom celebrate success• Low D: seldom attack problems
  69. 69. con’t
  70. 70. con’t• High i: don’t maintain consistent focus
  71. 71. con’t• High i: don’t maintain consistent focus• Low i: usually don’t talk enough
  72. 72. con’t• High i: don’t maintain consistent focus• Low i: usually don’t talk enough• High S: respond too slowly
  73. 73. con’t• High i: don’t maintain consistent focus• Low i: usually don’t talk enough• High S: respond too slowly• Low S: too impatient to stick with a plan
  74. 74. con’t
  75. 75. con’t• High C: look for problems rather than opportunities
  76. 76. con’t• High C: look for problems rather than opportunities• Low C: seldom create performance metrics for subordinates
  77. 77. remember
  78. 78. remember• you can try to change someone, but when tired, scared, angry, or under pressure, they will revert to their natural selves
  79. 79. remember• you can try to change someone, but when tired, scared, angry, or under pressure, they will revert to their natural selves• they can perform, but it will be exhausting
  80. 80. successfuls
  81. 81. successfuls• understand themselves
  82. 82. successfuls• understand themselves• understand how their behavior affects others
  83. 83. successfuls• understand themselves• understand how their behavior affects others• know how to align their roles that fit profiles
  84. 84. successfuls• understand themselves• understand how their behavior affects others• know how to align their roles that fit profiles• have positive attitude about who they are
  85. 85. successfuls• understand themselves• understand how their behavior affects others• know how to align their roles that fit profiles• have positive attitude about who they are• know how to adapt
  86. 86. struggles?
  87. 87. struggles?• who do you struggle with the most?
  88. 88. struggles?• who do you struggle with the most?• write “karen” if it’s the person sitting next to you, unless that’s her real name
  89. 89. struggles?• who do you struggle with the most?• write “karen” if it’s the person sitting next to you, unless that’s her real name• what is that person’s profile?
  90. 90. solutions
  91. 91. solutions• read “this person desires an environment that includes”
  92. 92. solutions• read “this person desires an environment that includes”• write down 3 things that you personally are going to do differently in your relationship with them

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