1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.2 Promotion B
Student Book
pp 196–203
Deciding on suitable promotional methods and materials
Now you have identified the target audience(s) for your festival, you need to consider the
ways in which you could reach your audience to make them aware of the festival.
1 In the first column, list the type of promotional materials you could use to market your
festival, for example posters, flyers, press release.
2 In the second column, identify where you could target and/or distribute the materials.
3 Use the third column to make notes regarding the promotion of specific events etc.
4 Include distribution deadlines and timings of publicity events in the final column.
Publicity campaign
Promotional materials Distribution Notes Timings/
deadlines
Assembly Assembly announcement 08/11/10-
announcement to schools in the 11/11/10
community to inform and
persuade them to come
to the Central Fest 2010
festival and also ask to
volunteer to help and give
out application to those
who want to help out.
Flyers Hand out flyers that Hand out on the day of the Start –
advertise our festival to festival. 09/11/10
the public and post to
through doors and put on 20/11/10
car wiper etc.
Email Sending forward Email people including staff 15/10/10
messages that inform and and teachers in our school.
persuades people about
our festival.
T-shirts for staff & (x50) For only staff and These will be distributed on 20/11/10
volunteers volunteers to wear. the day of the festival.
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Facebook event page Invite as many people to 10/11/10
join. This way we will
have a rough idea of how
many people will be
attending.
Diploma Level 2 Information Technology
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.