1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.2 Promotion B
Student Book
pp 196–203
Deciding on suitable promotional methods and materials
Now you have identified the target audience(s) for your festival, you need to consider the
ways in which you could reach your audience to make them aware of the festival.
1 In the first column, list the type of promotional materials you could use to market your
festival, for example posters, flyers, press release.
2 In the second column, identify where you could target and/or distribute the materials.
3 Use the third column to make notes regarding the promotion of specific events etc.
4 Include distribution deadlines and timings of publicity events in the final column.
Publicity campaign
Promotional materials Distribution Notes Timings/
deadlines
In and around school Need to make posters October
Posters regarding the performance 15th 2010
auditions.
In and around school Do posters and leaflets about November
Posters & Leaflets the actual event explaining 10th 2010
details about it. E.G: what it
is, when it is etc.
In school Make an announcement about October
Announcer the festival and the auditions. 22nd 2010
(school)
In and around school. We are all going to do our own November
type of Guerilla marketing to 10th 2010
Guerilla Marketing
catch attention.
Outside school (School Need a big banner to put November
gates) outside school about the 10th 2010
A Banner
festival.
© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1

2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Diploma Level 2 Information Technology
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.