4. The Telephone
Edward field
My happiness depends on an electric appliance
And I do not mind giving it so much credit
With life in this city being what it is Each person separated from friends
By a tangle of subways and buses
Yes my telephone is my joy It tells me that I am in the world and wanted
It rings and I am alerted to love or gossip I go comb my hair which begins to
sparkle
Without it I was like a bear in a cave
Drowsing through a shadowy winter
It rings and spring has come
I stretch and amble out into the sunshine
Hungry again as I pick up the receiver
For the human voice and the good news of friends
5. Group 1 Gratitude
My happiness depends on an electric appliance. And I do not mind giving it so much credit.
Guide questions:
What is the predominant feeling of the speaker in these lines? Why does he feel that way?
Group 2 Obstacle
With life in this city being what it is Each person separated from friends By a tangle of subways and buses
Guide question:
Why are friends disconnected?
Group 3 Pleasure
Yes my telephone is my joy
It tells me that I am in the world and wanted It rings and I am alerted to love or gossip I go comb my hair which begins to sparkle
Guide question:
How does the speaker justify his joy of having a telephone?
6. Group 4 Spring
Without it I was like a bear in a cave Drowsing through a shadowy winter It rings and spring has come
Guide questions:
a. To what does the speaker compare man’s situation before the advent of
b. What value do people give to the telephone when he has the access to it?
c. What literary device is used here?
Group 5 Connection
I stretch and amble out into the sunshine Hungry again as I pick up the receiver For the human voice
and the good news of friends
Guide questions:
What does the speaker hunger for? Is he capable of connecting to the world?
Explain.
9. Communication artifacts
● are created as expressions of human thought.
They include advertisements, art, ceremonial and
documentary artifacts, exchange media, and
personal symbols.
10.
11. Elementa if communication ( nicotra,
2017)
Communicator – Also known as author, creator, or
producer of the message. Behind the production of TV
programs, movies, music videos, and communication is a
communicator.
The communicator can be a person, a group or an
institution.
12. Message – refers to the idea
expressing layers of meanings from
the communicator. It can be real or
imaginary.
13. Audience – The audience, like the communicator,
refers to a person, group, or organization to whom
the message is either addressed (specific audience)
or invoked (general audience and from whom
feedback is expected.
It can be grouped according to age, gender,
education, socioeconomic status, among other
demographics.
14. Context - refers to the time and place of
communication, together with the conditions from the
physical environment. Communicators, who are at a
certain place and time, send messages in consideration
of the things happening in their social milieu. On
viewers’ end, they can arrive at sound interpretation of
what they are watching if they know the period and the
conditions of the society surrounding the creation of
the video.
15. Purpose
● Video production and showing are done with
overlapping reasons. Nevertheless, for every medium,
there would always be a dominant purpose among
these four.
● To explain, to describe, to entertain, and to persuade.
● Similarly, viewers spend time watching videos to
achieve personal and social goals. To stay informed
about current events and to relieve stress and anxiety
are some examples of which.
16. ● Caution should be made, however, because there
are videos created to harm others and encourage
viewers to accept falsehoods and lies as truth.
● On this rate, paying more attention to the relevance
and truthfulness of the messages communicated via
traditional and new media is important to avoid
ending up in a communication situation
characterized by disinformation and propaganda
17. Modality - refers to the senses involved in
decoding messages. A text message is known to
be in verbal modality. A song is auditory. While
a drawing is visual. A pat on the shoulder is a
haptic kind of modality. In the case of
multimedia materials like music video, they can
be aptly described as multimodal in that they
contain two or more modalities of language use.
18. Medium - is the technical means by which
messages are communicated (e.g.
commercial, song, news). It can also mean
the devices used in communication (e.g.
TV, cell phones, tablets, laptops, desktops,
projectors).
19. Exigency - refers to needs and situations
that cause the production of video
materials. For example, the destruction of
the environment inspired a group of
environmentalists to launch an advocacy
video about climate change.
20. Circulation - refers to the method of
distributing the message as in print for
newspaper, broadcast for radio and TV
programs, and digital for movies.
21. Genre - is the other term for class or
category in which the viewing material
belongs. The classification of the viewing
material is primarily done according to the
purpose it serves. Broadly speaking, there
is one dominant purpose for creating a
video.
22. Activity 1
1. ________ it refers to a process that involves sending and
receiving message.
2. ________ He was the author of the poem “The Telephone”.
3. ________ it refers to the idea expressing layers of meaning
from the communicator.
4. _______ sending and receiving message can be delivered
through what?
5. _______ it refers to a person, group, or organization to
whom the message is addressed or invoke.
23. 6. ________ a kind of animal which the author
compares himself.
7. ________ refers to the time and place of
communication.
8. ________ message can be real or?
9. ________ the role of this element is to explain,
describe, entertain and persuade.
10. _______ technical means by which message is
communicated.
24. ● 11. ______ it means to walk slowly
● 12. ______ refers to class or category in which viewing
material belongs to.
● 13. ______ also known as the author
● 14. ______ what is the author’s happiness?
● 15. ______ refers to the needs and situation that cause
the production of video.
