1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
pp 196–203
Promoting your festival
The success of your festival will depend on your managing to attract an audience for the
various events being staged.
Finding your target audience
Consider your programme of events one by one.
Write a brief description of each event and identify the possible target audience(s) for
each.
Name of festival : Central Fest (Phunk Fest)
Description of event Target audience
Announcement on the tannoy Students in my school
Handing out flyers at primary schools Children and parents (families)
Promotion page on a social website to a Young children online
younger generation only
Putting up flyers around the local area Public
Students and parents
Advertisement on tv screen in school atriums
Posters put up in front of school entrance. Parents and children
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