1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.2 Promotion B
Student Book
pp 196–203
Deciding on suitable promotional methods and materials
Now you have identified the target audience(s) for your festival, you need to consider the
ways in which you could reach your audience to make them aware of the festival.
1 In the first column, list the type of promotional materials you could use to market your
festival, for example posters, flyers, press release.
2 In the second column, identify where you could target and/or distribute the materials.
3 Use the third column to make notes regarding the promotion of specific events etc.
4 Include distribution deadlines and timings of publicity events in the final column.
Publicity campaign
Promotional materials Distribution Notes Timings/
deadlines
Leaflets Around the community As well as handing out as Start –
including primary promotional material before 09/11/10
schools, shops and the festival, we will also need to
20/11/10
community centres. to hand it out on the day of
the festival as a reminder.
Email Email the school staff The email will be like an 15/10/10
about the festival with invitation for the staff and as
basic information as an supervision for the festival.
invitation.
Announcements We will go around to At the assemblies, we would 08/11/10
different year group need to hand out application 05/11/10
assemblies in our school forms for volunteers. 09/11/10
and make Yr 7 Monday 11/11/10
announcements about Yr 8 Friday
the festival and ask if
Yr 9 Tuesday
anyone would be
Yr 10 Thursdays
interested in volunteering
Yr 11 Thursdays (CTC site)
to help. This is a way of
advertising the festival.
Voluntary Briefing Briefly explain everyone’s This will show if the 19/11/10
roles and expectations. volunteers are suitable 20/11/10
enough to represent the
school at the event.
T-shirts for staff and These are for staff and These will be distributed on 20/11/10
volunteers volunteers to make clear the day of the festival after
to the people at the the brief of the festival.
festival who to ask for
help. (50x)
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