This one-day course teaches participants how to write marketing materials that give their business a strong voice and make it stand out. The course covers defining the organization's brand and tone of voice, examining competitors, and learning how to write clearly, consistently, and correctly for marketing purposes. Participants will learn tactics for creative copywriting and leave with the skills to develop impactful ads, slogans, and campaigns.

1. Writing with Impact
for Marketing
Delivered by Talentpool Ltd
Phone 01 4111498

2. Do you want to Give your
Business a Voice?
Do you want to stand out from
the crowd?
Does your marketing need an
edge?
If you have answered yes to
these questions than this
course could be for you.

3. Timetable for 1 day course
9.30am -Start
o Branding and how it influences tone of voice
o Defining one’s voice/ the organisation’s voice
11.00 – 11.15 Break
o Examining the competitive landscape and looking at examples of impactful copy
1pm – 2pm Lunch
o How to write clearly (being unambiguous and brief, avoiding jargon and corporate speak)
o How to write consistently (applying or devising a style guide)
3.15 – 3.30 Break
o How to write correctly using correct grammar, punctuation and syntax
o Tools to assist creativity in copywriting for ads, slogans, campaigns
5pm - Finish

4. Aim of Day
To teach you how to write for marketing,
sales, advertising and PR purposes in a
correct but persuasive way so as to make
their product or service stand out from the
competition

5. Programme Objectives:
Understand the importance of the
organisation’s brand or personality
Define or refine the organisation’s voice
Employ the correct tone of voice for
marketing and PR writing in your industry
Write clearly. This includes writing concisely,
jargon avoidance and using active rather than
passive verbs

6. Write consistently (importance of style guide,
create your own or be consistent within your
own document!)
Write correctly (will deal with punctuation,
especially the apostrophe, and grammar) and
accurately (check everything, proofread)
Use tactics to think creatively for ads, slogans
and so on

7. Core Modules
Branding and how it influences tone of voice
Defining one’s voice/ the organisation’s voice
Examining the competitive landscape and looking at examples of
impactful copy
How to write clearly (being unambiguous and brief, avoiding
jargon and corporate speak)
How to write consistently (applying or devising a style guide)
How to write correctly using correct grammar, punctuation and
syntax
Tools to assist creativity in copywriting for ads, slogans, campaigns

8. For details on booking this course contact us on
Phone 01 4111498 or
email christine@talentpoolltd.ie