Webquest for CI 350

1. WebQuest
Description
In this web quest students will be using figurative language skills to create a slogan, tag line, or jingle
for an imaginary product or company.
Grade Level 6-8
Curriculum English / Language Arts
Introduction
We’ve been learning all about figurative language and its applications; now we are going to apply it in a
real world scenario. Think about all the uses of figurative language we have explored and what it is
used to accomplish. Think about all the places you see this kind of language now. We use figurative
language throughout our daily lives, but for some people it is a great source of income. Most successful
advertising campaigns are based around a clever or witty tagline or jingle. These are created with the
intent to stick in people’s minds long after they’ve seen or heard the ad; a lot of companies use
figurative language to do this. Throughout the quest, I’ve included links to advertising examples and
strategies to add to your knowledge base. Remember, ads can make or break the sales of products or
companies.
Tasks
Congratulations! You and your partner have just been hired as advertising agents for a brand new
company. Your first assignment is to market their brand new product. The boss wants a full advertising
campaign on his desk in two days and you’re giving the pitch. You and your partner must work together
to come up with a creative campaign using the figurative language strategies we’ve learned. You will
need to create a slogan or tagline, a short jingle which will be used in a print ad and commercial. The
first thing you’ll need to do is take a crash course in effective advertising using the links below. Next,
you will be given your product inspiration. After that you will need to scope out the competition by
researching ad campaigns for popular companies. Then you we set about developing your campaign
and creating the parts of it. You’re on a time crunch, so you’d better get started!
Process
Step 1) I will divide the class into pairs. You and your partner will be given an item at random. You
will then use this item to brainstorm a specific product or service to be advertised. Your product or
service must be directly related to your item; however, the item doesn’t have to be used for its intended
purpose. (I.e. if you are given a pot it could be used as a pot, or a drum, or a hat, etc.) After you and your
partner have agreed on what you’ll be advertising, you will need to bring it to the “Boss” (that’s me) for
approval, before beginning the next step.
Step 2) you and your partner will need to research effective ad campaigns and strategies using the
links here, here and further searches. You need to identify at least three types of figurative language in a
total of ten ads. You will make a list of the company, the slogan/ad, and what type of figurative language
it is. I will provide you with a chart to write this on. You will hold on to the chart and turn it in with your
final project.

2. Step 3) Next, both partners will begin brainstorming ideas for your campaign. You need to come
up with a slogan or tagline, using figurative language. This doesn’t need to be long, five to ten words
relating to your product/service. You will also need to create a simple logo to be printed on your ads.
The logo and tagline set the stage for your advertisements, so be sure both partners are in agreement
about this step. These must be approved by the “Boss” before you move on.
Step 4) Now, you and your partner will begin working on a printed ad for your product/service this
can be hand drawn or created on the computer (using Photoshop, Glogster, Publisher, etc.) Your print
ad must contain: your logo, your tagline, a description of your product/service, and a photo of the item
your product/service is based on. There must be at least 4 instances of figurative language on your
poster (your tagline doesn’t count towards the 4). You will need to create a list of each instance of
figurative language used on the poster (give the quote and identify the type).
Step 5) After you have created your poster, you and your partner will begin working on your
commercial. During your commercial you must name the problem your product/service solves, illustrate
how your product/service solves that problem. You must also include pricing, address objections, and
state buying options. (If that seems confusing I have included a link below that addresses the parts of
your format) This will be a video uploaded to the class YouTube channel before your final pitch. Other
requirements for the commercial are: it must be at least 1 minute long, both partners must both
physically appear in the video, your printed ad must appear somewhere within the video, you must
include a basic demonstration of your product or service, you and your partner must both say your
tagline at least once, and you must have four other instances of figurative language within the video
(again, your tagline doesn’t count). You will add these instances of figurative language to your list from
the printed ad.
Step 6) The final step is your advertising pitch. You and your partner will present your campaign to
the “boss” and your peers. During the pitch you will give a run-down of who worked on what during
your project, which figurative language strategies you used, why you chose to use the strategies that
you did, you will display your ad and present your commercial.
Evaluation
Conclusion

3. Rubric:
Item 5 4 3 2 1 0
Advertising
Research
Meets all
requiremen
ts
One
requiremen
t is missing
or
incomplete
Two
requiremen
ts are
missing or
incomplete
Three
requiremen
ts are
missing or
incomplete
Four
requiremen
ts are
missing or
incomplete
Does not
meet any
requiremen
ts
Tagline/Sloga
n,
Logo
Meets all
requiremen
ts
One
requiremen
t is missing
or
incomplete
Two
requiremen
ts are
missing or
incomplete
Three
requiremen
ts are
missing or
incomplete
Four
requiremen
ts are
missing or
incomplete
Does not
meet any
requiremen
ts
Printed Ad Meets all
requiremen
ts
One
requiremen
t is missing
or
incomplete
Two
requiremen
ts are
missing or
incomplete
Three
requiremen
ts are
missing or
incomplete
Four
requiremen
ts are
missing or
incomplete
Does not
meet any
requiremen
ts
Commercial Meets all
requiremen
ts
One
requiremen
t is missing
or
incomplete
Two
requiremen
ts are
missing or
incomplete
Three
requiremen
ts are
missing or
incomplete
Four
requiremen
ts are
missing or
incomplete
Does not
meet any
requiremen
ts
Advertising
Pitch
Meets all
requiremen
ts
One
requiremen
t is missing
or
incomplete
Two
requiremen
ts are
missing or
incomplete
Three
requiremen
ts are
missing or
incomplete
Four
requiremen
ts are
missing or
incomplete
Does not
meet any
requiremen
ts

4. Bonus
Students
exceeded
requiremen
ts in all
categories.
Students
exceeded
requiremen
ts in four
categories.
Students
exceeded
requiremen
ts in three
categories.
Students
exceeded
requiremen
ts in two
categories.
Students
exceeded
requiremen
ts in one
category.
Students
fulfill
requiremen
ts in each
category
without
exceeding
them.
Project Checklist
Advertising
Research
Tagline/Slogan,
Logo
Printed Ad Commercial Advertising Pitch
Includes analyses
of 10 ads
minimum
Tagline/Slogan
must contain
figurative
language
Is in color Both partners
physically appear
and say tagline.
Print ad appears
at least once.
Contains pricing
and buying
options
Includes both
printed ad and
commercial
Identifies of at
least 3 types of
figurative
language
Tagline/Slogan
must directly
relate to product
or service
Contains:
Logo, Tagline,
Description of
product/service,
image of original
item, and 4
instances of FL not
counting your
tagline
Identifies problem
that
product/service
solves and
explains how it
solves that
problem. Includes
demonstration or
product/service
Addresses who
worked on what
throughout the
project.
Completed Chart
Containing:
The name of the
company, quote
from ad
campaign, and
identification of
figurative
language for
each
Logo is in color Completed chart
categorizing FL
used,
including a quote,
and identification
Is at least 1
minute long,
addresses
objections, and
includes at least 4
instances of FL not
counting your
tagline
Both partners
give a portion of
the presentation

5. Turn in chart
with final sales
pitch.
Logo is creative
and does not
resemble existing
logos
Turn in chart with
final sales pitch
Completed chart
categorizing FL
usage including a
quote and
identification. To
be turned in with
final sales pitch.
Includes
explanation of FL
usage and
reasoning behind
it
Great Job, guys! This was a very involved project but you completed it! Figurative language is
something you use every day, but now you have learned to use it with a specific purpose in mind.
Advertising is something that must be deliberate and effective, and you've gotten a taste of what
creating ads and marketing is like in the real world. Concepts like the ones you applied for this
assignment have real applications and are very useful when you pay attention and learn how to use
them. I hope you guys enjoyed this project and are proud of your work, because I know I am.
Teachers Page
I allotted two days’ worth of class time to complete this project; with an expectation of some work
being done on the project outside of class and prior knowledge of the vocabulary and concepts. The
time really depends on the students, the class length, and the grading expectations. I created the Web
quest so that some steps are easily clipped allowing the assignment to be shortened to fit shorter
periods of time, as well.
Standards
I formatted this assignment for grade 8 using West Virginia NxG ELA CSO's. I have also cited the CCSS
standards.
ELA.8.W.C10.1 or CCSS W.8.4
ELA.8.W.C10.2 or CCSS W.8.5
ELA.8.W.C10.3 or CCSS W.8.6
ELA.8.W.C12.2 or CCSS W.8.10
ELA.8.L.C17.2 or CCSS L.8.5
ELA.8.L.C17.3 or CCSS L.8.6
ELA.8.SL.C14.2 or CCSS SL.8.5
ELA.8.SL.C14.3 or CCSS SL.8.6
Credits
I would like to thank Dr. Harold Blanco, professor of CI 350 at Marshall University, for guiding me
through the process of making a Webquest, and encouraging me to have creative ideas like this one. All
of the images I used are public images found through Google searches.