2. The Pitch The purpose – to get you to consider exactly what you are seeking to do with your coursework The outcome – clear well focussed ideas enabling groups and staff to know exactly where we are going The presentation must have a Powerpoint file This work counts towards the Research & Planning component of the coursework unit
3. The Pitch Presentation of your vision of the themes and messages of your advertising campaign You must to make clear what product type you are working on AND what the name of your brand is – e.g. Table chocolate You must make clear how the adverts will fit together as a coherent campaign You should describe what storylines you are going to use and describe the type of characters and situations in the campaign You could discuss what textual features / techniques your work will feature
