Meer dan 30 praktische tips om de conversie van je website de hoogte in te jagen. De tips zijn ingedeeld in 3 categorieën: de aankoop voorbereiden - de aankoop beïnvloeden - de koop sluiten.
Copywriting Tips for the Three Most Important Pages on Your WebsiteBarry Feldman
Your home page, landing page, and about page are crucial to your online marketing success. I've crammed 20 years of website copywriting experience into this concise, action-oriented tutorial.
Kick-ass Copywriting & Email Marketing Tips For Your Marketing ProgramNoya Lizor
While it’s true that we live in a highly visual world, in many cases – and especially when it comes to marketing campaigns – it’s the words that can make or break how quickly you deliver a point, how people perceive your brand, or how compelled they are to follow through with an action.
With thousands of brands competing for our loyalty at every turn and more ways for marketers to reach us than ever before, it’s also becoming increasingly difficult for brands to get our attention and keep it for long enough to communicate any kind of message.
But when people subscribe to your email program, it’s an indication that they want to hear from you, inviting you right into the privacy of their inbox and creating an opportunity for you to engage them over and over again. It’s therefore no surprise that email is still the #1 preferred marketing communications channel.
In this presentation, long-time copywriter & email marketer Noya Lizor talks about what it takes to create effective copy, how to create a professional Copy Brief, what are the key elements of a successful email marketing program and how to use email to successfully engage and retain users.
Killer Copywriting Tips for Email Marketing - For HoteliersNet Affinity
Today, you’ll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings.
Our audience is smarter than ever when it comes to digital communications. Today’s consumers are more connected and have higher expectations than ever before.
With messages overflowing in your prospects’ inboxes, it’s easy to understand why the majority are ignored or end up in the trash—so how can you make your newsletter stand out in the inbox and convert?
Let's find out.
6 tips for writing effective email marketing copySherin Thomas
The document provides tips for writing effective email marketing copy. It recommends imagining the target audience, having a clear objective, balancing the subject line and body copy, using effective design that reinforces the message, highlighting advantages of the offering, and proofreading the copy. Following these best practices can help ensure email campaigns are successful at engaging the audience and selling products or services.
Meer dan 30 praktische tips om de conversie van je website de hoogte in te jagen. De tips zijn ingedeeld in 3 categorieën: de aankoop voorbereiden - de aankoop beïnvloeden - de koop sluiten.
Copywriting Tips for the Three Most Important Pages on Your WebsiteBarry Feldman
Your home page, landing page, and about page are crucial to your online marketing success. I've crammed 20 years of website copywriting experience into this concise, action-oriented tutorial.
Kick-ass Copywriting & Email Marketing Tips For Your Marketing ProgramNoya Lizor
While it’s true that we live in a highly visual world, in many cases – and especially when it comes to marketing campaigns – it’s the words that can make or break how quickly you deliver a point, how people perceive your brand, or how compelled they are to follow through with an action.
With thousands of brands competing for our loyalty at every turn and more ways for marketers to reach us than ever before, it’s also becoming increasingly difficult for brands to get our attention and keep it for long enough to communicate any kind of message.
But when people subscribe to your email program, it’s an indication that they want to hear from you, inviting you right into the privacy of their inbox and creating an opportunity for you to engage them over and over again. It’s therefore no surprise that email is still the #1 preferred marketing communications channel.
In this presentation, long-time copywriter & email marketer Noya Lizor talks about what it takes to create effective copy, how to create a professional Copy Brief, what are the key elements of a successful email marketing program and how to use email to successfully engage and retain users.
Killer Copywriting Tips for Email Marketing - For HoteliersNet Affinity
Today, you’ll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings.
Our audience is smarter than ever when it comes to digital communications. Today’s consumers are more connected and have higher expectations than ever before.
With messages overflowing in your prospects’ inboxes, it’s easy to understand why the majority are ignored or end up in the trash—so how can you make your newsletter stand out in the inbox and convert?
Let's find out.
6 tips for writing effective email marketing copySherin Thomas
The document provides tips for writing effective email marketing copy. It recommends imagining the target audience, having a clear objective, balancing the subject line and body copy, using effective design that reinforces the message, highlighting advantages of the offering, and proofreading the copy. Following these best practices can help ensure email campaigns are successful at engaging the audience and selling products or services.
20 tips voor bruikbare websites van lokale overhedenAGConsult
Tips om van je overheidswebsite een echt goede website te maken. Vooral bedoeld voor steden en gemeenten, maar bruikbaar voor elke website.
Een website is namelijk een website. En de basisprincipes voor een goede website zijn universeel.
Optimizing the customer-journey - Website AB-testing casesAGConsult
The document discusses optimizing the customer journey through AB testing on websites. It provides several examples of AB tests that improved key metrics like form submissions, clicks, and sales. AB tests that removed sliders, reduced marketing content, removed visual clutter, emphasized clear calls to action, and tested different button placements and designs saw improvements ranging from 3-624% in important metrics. The key recommendation is to use AB testing to continuously optimize the user experience and conversion funnel.
Praktische tips om van je website een goede, gebruiksvriendelijke website te maken. De tips zijn gebaseerd op problemen die vaak voorkomen in recent gemaakte websites.
Hoe toptaken identificeren en enkele casesAGConsult
Waarom zijn toptaken belangrijk en wat is de beste methode om ze te achterhalen? Voorbeelden uit de praktijk tonen aan dat 60% van de mensen voor amper 4
zaken naar een website komen.
Geld verdienen met je hobby's = zorgeloos ondernemenAGConsult
Veel mensen werken zich dood. Ze stellen hun dromen uit tot later. Dan gaan ze tijd en geld hebben. Nu hebben ze het te druk met hun o zo belangrijk werk. Maar ze vergeten dat ze dan oud en kreupel zijn.
Mijn oplossing: geld verdienen met mijn hobby's. Daardoor moet ik minder werken en kan ik nu mijn droom leven.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
The document provides guidance on when and how to redesign a website. It advises that redesigns often fail when they are not based on user research and facts, involve just visual changes without improving the user experience, or are part of a traditional redesign cycle. The key steps outlined are: 1) Conduct user research to understand user needs and problems; 2) Develop a strategy and roadmap based on the research; 3) Create prototypes and test designs iteratively with users. Continuous improvement based on data and user feedback is emphasized over periodic large redesigns. User research methods like analytics, surveys, testing are recommended to inform decisions.
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
20 tips voor bruikbare websites van lokale overhedenAGConsult
Tips om van je overheidswebsite een echt goede website te maken. Vooral bedoeld voor steden en gemeenten, maar bruikbaar voor elke website.
Een website is namelijk een website. En de basisprincipes voor een goede website zijn universeel.
Optimizing the customer-journey - Website AB-testing casesAGConsult
The document discusses optimizing the customer journey through AB testing on websites. It provides several examples of AB tests that improved key metrics like form submissions, clicks, and sales. AB tests that removed sliders, reduced marketing content, removed visual clutter, emphasized clear calls to action, and tested different button placements and designs saw improvements ranging from 3-624% in important metrics. The key recommendation is to use AB testing to continuously optimize the user experience and conversion funnel.
Praktische tips om van je website een goede, gebruiksvriendelijke website te maken. De tips zijn gebaseerd op problemen die vaak voorkomen in recent gemaakte websites.
Hoe toptaken identificeren en enkele casesAGConsult
Waarom zijn toptaken belangrijk en wat is de beste methode om ze te achterhalen? Voorbeelden uit de praktijk tonen aan dat 60% van de mensen voor amper 4
zaken naar een website komen.
Geld verdienen met je hobby's = zorgeloos ondernemenAGConsult
Veel mensen werken zich dood. Ze stellen hun dromen uit tot later. Dan gaan ze tijd en geld hebben. Nu hebben ze het te druk met hun o zo belangrijk werk. Maar ze vergeten dat ze dan oud en kreupel zijn.
Mijn oplossing: geld verdienen met mijn hobby's. Daardoor moet ik minder werken en kan ik nu mijn droom leven.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
The document provides guidance on when and how to redesign a website. It advises that redesigns often fail when they are not based on user research and facts, involve just visual changes without improving the user experience, or are part of a traditional redesign cycle. The key steps outlined are: 1) Conduct user research to understand user needs and problems; 2) Develop a strategy and roadmap based on the research; 3) Create prototypes and test designs iteratively with users. Continuous improvement based on data and user feedback is emphasized over periodic large redesigns. User research methods like analytics, surveys, testing are recommended to inform decisions.
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
Don't do anything on your website you wouldn't do on a first dateAGConsult
Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
Smartphone bezoekers converteren: hoe doe je dat?AGConsult
Basistips om ervoor te zorgen dat de mensen die via een smartphone je website bezoeken, ook klant worden. Conversie-optimalisatie en usability voor je mobiele website dus.
Voor meer geavanceerde tips: contacteer ons voor een opleiding of een optimalisatietraject.
We hebben softwarebedrijf Enfocus bijgestaan bij het online vertalen van hun switch van een licentiemodel naar een abonnementsformule. We tekenden de flow uit, maakten mock-uos en stuurden bij op basis van user testen met mensen in verschillende landen. Het eindresultaat: verkopen die de prognoses overstijgen.
Case Flanders Investment & Trade - AGConsult als architectAGConsult
Na verschillende soorten gebruikersonderzoek en een internationale benchmark, maakten we de structuur en mock-ups voor FIT. Deze stuurden we bij op basis van gebruikerstesten. We maakten het lastenboek en tijdens de realisatie stuurden we designs en voorstellen bij op basis van onze expertise. Net zoals een architect ook toeziet op de werf.
Suzuki werkt sinds 2010 samen met AGConsult. Op basis van user research maakten we een nieuwe versie van onze site. Op basis van AB-testen maken we die site continu beter. Zelfs na 5 jaar blijven we zaken vinden die beter kunnen.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
Optimizing the funnel of Suzuki Belgium - and moreAGConsult
This document summarizes Karl Gilis' presentation on optimizing Suzuki Belgium's sales funnel. Through testing various elements of Suzuki's website, they achieved significant improvements in key metrics. Testing page elements like sliders and product listings increased clicks by 28-188%. Optimizing the call to action positioning and copywriting increased clicks and conversions by up to 45.9% and 159.79% respectively. Overall, optimizing the entire sales funnel resulted in an increase in requests for quotes from 6 to 84 per day, a 1300% improvement.
Wat zijn de fundamenten voor een goede online communicatie? Hoe maak je een website die converteert? Waarop bezoekers vinden wat ze willen? En welke rol speelt je website nog in een wereld vol fenomenen als Twitter, Facebook, ...
Ik gaf deze presentatie op een studiedag van Vormingplus.
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTdeekshithmaroli666
World trade center live proposal in kerala.
Future of our nation is looking towards kerala..?
Yes, because the biggest sludge less port is going to open in kerala soon and also about the hidden massing growth of tourism, it , business sector
Value based approach to heritae conservation -.docxJIT KUMAR GUPTA
Text defines the role, importance and relevance of value based approach in identification, preservation and conservation of heritage to make it more productive and community centric.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
1. 8 writing tips to increase the impact of your website Els Aerts - AGConsult Web usability & Information architecture
2. These slides were created to support an oral story. In an attempt to make them interesting without hearing the story, I've added these bubbles. I hope they will give enough context to tell the story.
5. BMW Belgium ranks 1st for the word 'concession holder'. Good for them.
6. Pity users are not using the phrase 'concession holder' while searching.
7. They are looking for a 'garage'. Google Insights makes this very clear.
8. BMW garage in Neerpelt. BMW garage in Herentals. Pity for BMW they are not on the first page after a search for 'BMW garage'. Two local ‘concession holders’ are…
9. Ford Belgium makes a similar mistake. They call their list of garages the 'Ford network‘.
10. Let's check in Google Insights what the user calls it. 'Ford network' = 0 'Ford garage = 68 If I was the boss of Ford, I would use garage on my website.
11.
12. What Google shows here, is the title tag of a page. This a pretty good example. It mentions the brand, what the company does and which country’s site it is.
13. This is a pretty bad example. I wouldn't click on it. Looks like a virus or something.
14. This is an excellent example of how a page title can harm you. Not very inviting for a user who's looking for a good bottle of champagne.
15.
16. This description is spot on. People will click on it. Make sure your description is as attractive.
17. Again, this is how to do it. They even include their phone number. Even before getting to their website, the user can call them. Now that is customer service!
18. 5 tips to help people find what they’re looking for on your website
19.
20. Give information This is a headline on the homepage of a university in Italy. Isn't that a great title? No. Not at all. Who the hell is Karel De Gucht? Why would a visitor click on that? Would you click on a link that says 'Visit of Els Aerts'?
21. Give information This is a headline on the homepage of a business school in Spain. This is better. Much better. It's not the messenger but the message that is important. You have the chance to see the world authority on competitive strategy. That's the message. His name? Michael Porter.
22. Give information All visitors are impatient. You are too when visiting other websites. But being a copywriter you want the visitor to notice how smart and funny you are. So you write cryptic headlines without any real meaning. Newsflash: the visitor is also impatient on your website. Less people will click on a cryptic title than on a clear one.
23. Give information Tell the truth: is this what you expected when you saw the headline "Whistling while we work"?
24. Put the most important word first At least one thing is clear when seeing this page. These articles are on the website of a company called Key Job Training. But because we already were on their website, we already knew that. So what's the added value: zero. It's even sub zero. Because the average surfer will only see 'Key Job Training', 'Key Job Training' and 'Key Job Training' when quickly scanning this page. The real message is lost in cyberspace.
25. This is what visitors do when 'viewing' a page. They start at the top and go down. When there's a headline they will read 2 or 3 words. If those words are not interesting, they will move on. This heat map is proof. The red area is where >80% of visitors look at. Yellow is 60 tot 80%. The first words of your headings are very very important.
26. Avoid jargon, abbreviations and names This is a good example. They use a product name ("Bébédélice") but immediately describe what it is ("steam cooker & mixer"). If they had only said "20% reduction on Bébédélice", this would have been a bad example.
31. Links please! This is the page for 'Senior citizens' on a government website. Sure, most senior citizens have more time than working people, but that doesn't mean they want to spend that time reading boring texts on your web site. Don't waste people’s time with fluffy texts. Just show them the links to the real information you have for them.
32. This is the page for 'professionals' on the website of an electricity company. There's a funny contradiction in their intro. It says "if you're in charge of a company, you only have time to focus on your core business". Guess what: just by reading that sentence, I've lost precious time. Just show me the links to what you've got to offer me. And because I'm so busy, I think I would also like to see a phone number.
33. This is the main page of 'climate solutions for your home' on the website of Samsung air conditioning. It's filled with cosy pictures and a text that says that the climate in your home is important for your comfort and blah blah blah. Guess what? I already knew that. That's why I'm looking for an air conditioner. Can you show me your products? Please?