SlideShare a Scribd company logo
From Cultuurweb to UiTinVlaanderen Karl Gilis – AGConsult Web usability & Information architecture www.agconsult.be Twitter: @AGConsult www.usability-blog.be  (Dutch) www.webusability-blog.com  (English) www.blog-ergonomieweb.be  (French)
1. The facts
[object Object],[object Object]
Relaunched as UiTinVlaanderen in March 2009
Any significant changes in the visitor numbers? ,[object Object]
2.  Which changes made the difference? ,[object Object],[object Object],[object Object],[object Object]
Less editorial content ,[object Object],[object Object],[object Object]
UiTinVlaanderen Editorial content is still there, but less prominent.
UiTinVlaanderen No editorial content on category pages.
Enhanced category focus ,[object Object],[object Object],[object Object]
UiTinVlaanderen This is an answer to "What do you want to do?".
More main categories, broader content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Only 1 level of subcategories ,[object Object],On Cultuurweb, subcategories were divided into other subcategories.  Some of those even had other subcategories. Too many choices, too many clicks.
Easier to search  ,[object Object],[object Object],[object Object]
UiTinVlaanderen  A 'What – When – Where' (with type-in field for ‘What’) is available on every page.
More (inter)action on the end pages ,[object Object],[object Object],[object Object]
Interaction with the user
Content from and links to other websites
Links to related content within the website
3.  Did the new community features contribute to the success?
[object Object],[object Object]
On the first prototype of UiTinVlaanderen community features were in the right hand bar. That's not the most looked at area of a web page… So we moved them…
Most test users didn't fully understand the 'community features'.
The solution: a short fly-out explanation. Now those users do understand it, and maybe some day, they will start using it too… Also: it doesn't disturb visitors who don't need the explanation.
 
4.  How did usability testing enhance the user experience?
Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search ,[object Object],[object Object],[object Object]
Search results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search results ,[object Object],[object Object],[object Object]
Enhancing the faceted search ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
How can AGConsult improve your web site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Content en conversie: cut the crap
Content en conversie: cut the crapContent en conversie: cut the crap
Content en conversie: cut the crap
AGConsult
 

Viewers also liked (19)

De directheid van online marketing
De directheid van online marketingDe directheid van online marketing
De directheid van online marketing
 
Usability tips voor toeristische websites
Usability tips voor toeristische websitesUsability tips voor toeristische websites
Usability tips voor toeristische websites
 
Tips voor een betere website van je hotel of b&b
Tips voor een betere website van je hotel of b&bTips voor een betere website van je hotel of b&b
Tips voor een betere website van je hotel of b&b
 
11 tips om schatrijk te worden met je e-commerce website
11 tips om schatrijk te worden met je e-commerce website11 tips om schatrijk te worden met je e-commerce website
11 tips om schatrijk te worden met je e-commerce website
 
20 tips voor bruikbare websites van lokale overheden
20 tips voor bruikbare websites van lokale overheden20 tips voor bruikbare websites van lokale overheden
20 tips voor bruikbare websites van lokale overheden
 
10 grootste usabilityproblemen = 10 tips om je conversie te verhogen
10 grootste usabilityproblemen = 10 tips om je conversie te verhogen10 grootste usabilityproblemen = 10 tips om je conversie te verhogen
10 grootste usabilityproblemen = 10 tips om je conversie te verhogen
 
Meer omzet met je hotelwebsite
Meer omzet met je hotelwebsiteMeer omzet met je hotelwebsite
Meer omzet met je hotelwebsite
 
Content en conversie: cut the crap
Content en conversie: cut the crapContent en conversie: cut the crap
Content en conversie: cut the crap
 
Meer omzet met je reiswebsite: 22 tips
Meer omzet met je reiswebsite: 22 tipsMeer omzet met je reiswebsite: 22 tips
Meer omzet met je reiswebsite: 22 tips
 
10 keer een pleidooi voor meer usability
10 keer een pleidooi voor meer usability10 keer een pleidooi voor meer usability
10 keer een pleidooi voor meer usability
 
Verhoog de conversie van je website
Verhoog de conversie van je websiteVerhoog de conversie van je website
Verhoog de conversie van je website
 
Tips voor ecommerce websites
Tips voor ecommerce websitesTips voor ecommerce websites
Tips voor ecommerce websites
 
Meer tips voor nog meer omzet met je reiswebsite
Meer tips voor nog meer omzet met je reiswebsiteMeer tips voor nog meer omzet met je reiswebsite
Meer tips voor nog meer omzet met je reiswebsite
 
Optimizing the customer-journey - Website AB-testing cases
Optimizing the customer-journey - Website AB-testing casesOptimizing the customer-journey - Website AB-testing cases
Optimizing the customer-journey - Website AB-testing cases
 
7 tips voor een goede website
7 tips voor een goede website7 tips voor een goede website
7 tips voor een goede website
 
Hoe toptaken identificeren en enkele cases
Hoe toptaken identificeren en enkele casesHoe toptaken identificeren en enkele cases
Hoe toptaken identificeren en enkele cases
 
10 Contactpagina's Ontleed
10 Contactpagina's Ontleed10 Contactpagina's Ontleed
10 Contactpagina's Ontleed
 
Geld verdienen met je hobby's = zorgeloos ondernemen
Geld verdienen met je hobby's = zorgeloos ondernemenGeld verdienen met je hobby's = zorgeloos ondernemen
Geld verdienen met je hobby's = zorgeloos ondernemen
 
20 tips voor bruikbare overheidswebsites
20 tips voor bruikbare overheidswebsites20 tips voor bruikbare overheidswebsites
20 tips voor bruikbare overheidswebsites
 

Similar to From Cultuurweb To UiTinVlaanderen

User Research on a Shoestring
User Research on a ShoestringUser Research on a Shoestring
User Research on a Shoestring
teaguese
 
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
Terminalfour
 

Similar to From Cultuurweb To UiTinVlaanderen (20)

User Research on a Shoestring
User Research on a ShoestringUser Research on a Shoestring
User Research on a Shoestring
 
Creating online learning resources for schools for uploading
Creating online learning resources for schools   for uploadingCreating online learning resources for schools   for uploading
Creating online learning resources for schools for uploading
 
NYC UXPA: 2014 - Bringing Together User Experience and Web Analytics (Michael...
NYC UXPA: 2014 - Bringing Together User Experience and Web Analytics (Michael...NYC UXPA: 2014 - Bringing Together User Experience and Web Analytics (Michael...
NYC UXPA: 2014 - Bringing Together User Experience and Web Analytics (Michael...
 
GOV.UK - a teardown of the British Government's self-service journey
GOV.UK - a teardown of the British Government's self-service journeyGOV.UK - a teardown of the British Government's self-service journey
GOV.UK - a teardown of the British Government's self-service journey
 
Usability and UX
Usability and UXUsability and UX
Usability and UX
 
Making Your Website Sing!
Making Your Website Sing!Making Your Website Sing!
Making Your Website Sing!
 
Making Your Website Sing!
Making Your Website Sing!Making Your Website Sing!
Making Your Website Sing!
 
Approaches to Enhancing the User Experience
Approaches to Enhancing the User ExperienceApproaches to Enhancing the User Experience
Approaches to Enhancing the User Experience
 
Session 5 - Measuring UX + Getting Into UX
Session 5  - Measuring UX + Getting Into UXSession 5  - Measuring UX + Getting Into UX
Session 5 - Measuring UX + Getting Into UX
 
Martin Bazley - using simple technologies with different audiences (reduced f...
Martin Bazley - using simple technologies with different audiences (reduced f...Martin Bazley - using simple technologies with different audiences (reduced f...
Martin Bazley - using simple technologies with different audiences (reduced f...
 
Stop to one page sites!
Stop to one page sites!Stop to one page sites!
Stop to one page sites!
 
Web2.0 tools for e-learning and KM
Web2.0 tools for e-learning and KMWeb2.0 tools for e-learning and KM
Web2.0 tools for e-learning and KM
 
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
TERMINALFOUR t44u 2008 - Beyond usable: creating lovable (and profitable) web...
 
Time critical user centred web design
Time critical user centred web designTime critical user centred web design
Time critical user centred web design
 
Capabilities for Digital Testing
Capabilities for Digital TestingCapabilities for Digital Testing
Capabilities for Digital Testing
 
An Introduction to Usability
An Introduction to UsabilityAn Introduction to Usability
An Introduction to Usability
 
Small Business - crafting your online presence
Small Business - crafting your online presenceSmall Business - crafting your online presence
Small Business - crafting your online presence
 
Martin bazley Creating effective content 15 Mar 11
Martin bazley Creating effective content 15 Mar 11Martin bazley Creating effective content 15 Mar 11
Martin bazley Creating effective content 15 Mar 11
 
Creating online learning resources royal collection 18 jan 2011 reduced images
Creating online learning resources royal collection 18 jan 2011 reduced imagesCreating online learning resources royal collection 18 jan 2011 reduced images
Creating online learning resources royal collection 18 jan 2011 reduced images
 
Enterprise User Experience in Higher Education
Enterprise User Experience in Higher EducationEnterprise User Experience in Higher Education
Enterprise User Experience in Higher Education
 

More from AGConsult

More from AGConsult (18)

Moderated user testing: do's and don'ts
Moderated user testing: do's and don'tsModerated user testing: do's and don'ts
Moderated user testing: do's and don'ts
 
How to make sure your new website won't be a failure? - Digital Elite Camp 2016
How to make sure your new website won't be a failure? - Digital Elite Camp 2016How to make sure your new website won't be a failure? - Digital Elite Camp 2016
How to make sure your new website won't be a failure? - Digital Elite Camp 2016
 
Don't do anything on your website you wouldn't do on a first date
Don't do anything on your website you wouldn't do on a first dateDon't do anything on your website you wouldn't do on a first date
Don't do anything on your website you wouldn't do on a first date
 
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best Practices
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesHow to Create Better A/B Tests and Why You Shouldn’t Bank on Best Practices
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best Practices
 
Don't do anything on your website you wouldn't do on a first date
Don't do anything on your website you wouldn't do on a first dateDon't do anything on your website you wouldn't do on a first date
Don't do anything on your website you wouldn't do on a first date
 
The Truth Is Out There - User Research Based AB-Testing
The Truth Is Out There - User Research Based AB-TestingThe Truth Is Out There - User Research Based AB-Testing
The Truth Is Out There - User Research Based AB-Testing
 
Smartphone bezoekers converteren: hoe doe je dat?
Smartphone bezoekers converteren: hoe doe je dat?Smartphone bezoekers converteren: hoe doe je dat?
Smartphone bezoekers converteren: hoe doe je dat?
 
Case Enfocus - Partnership met AGConsult
Case Enfocus - Partnership met AGConsultCase Enfocus - Partnership met AGConsult
Case Enfocus - Partnership met AGConsult
 
Case Flanders Investment & Trade - AGConsult als architect
Case Flanders Investment & Trade - AGConsult als architectCase Flanders Investment & Trade - AGConsult als architect
Case Flanders Investment & Trade - AGConsult als architect
 
Case Suzuki - Voor en na AGConsult
Case Suzuki - Voor en na AGConsultCase Suzuki - Voor en na AGConsult
Case Suzuki - Voor en na AGConsult
 
Conversie & usability event 9/05/2015
Conversie & usability event 9/05/2015Conversie & usability event 9/05/2015
Conversie & usability event 9/05/2015
 
How to create better A/B tests based on user research
How to create better A/B tests based on user researchHow to create better A/B tests based on user research
How to create better A/B tests based on user research
 
Klanten AGConsult in 2014
Klanten AGConsult in 2014Klanten AGConsult in 2014
Klanten AGConsult in 2014
 
Tips voor een goede digitale overheid
Tips voor een goede digitale overheidTips voor een goede digitale overheid
Tips voor een goede digitale overheid
 
B2B websites: hoe klanten maken van je bezoekers?
B2B websites: hoe klanten maken van je bezoekers?B2B websites: hoe klanten maken van je bezoekers?
B2B websites: hoe klanten maken van je bezoekers?
 
Optimizing the funnel of Suzuki Belgium - and more
Optimizing the funnel of Suzuki Belgium - and moreOptimizing the funnel of Suzuki Belgium - and more
Optimizing the funnel of Suzuki Belgium - and more
 
Optimizing every page of the customer journey
Optimizing every page of the customer journeyOptimizing every page of the customer journey
Optimizing every page of the customer journey
 
Fundamenten goede online communicatie
Fundamenten goede online communicatieFundamenten goede online communicatie
Fundamenten goede online communicatie
 

Recently uploaded

Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
anasabutalha2013
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
Jaime Brown
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
JIT KUMAR GUPTA
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
cyebo
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
cyebo
 
Second Order Systems Qhhhhhhhhuestions.pptx
Second Order Systems Qhhhhhhhhuestions.pptxSecond Order Systems Qhhhhhhhhuestions.pptx
Second Order Systems Qhhhhhhhhuestions.pptx
joshuaclack73
 

Recently uploaded (20)

Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and Localisation
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
The Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptxThe Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptx
 
Extended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive designExtended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive design
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
 
Pitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in TechnologyPitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in Technology
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdf
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
 
bobbi goods amelie y ximena # Bobbie gods forever
bobbi goods amelie y ximena # Bobbie gods foreverbobbi goods amelie y ximena # Bobbie gods forever
bobbi goods amelie y ximena # Bobbie gods forever
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
 
Second Order Systems Qhhhhhhhhuestions.pptx
Second Order Systems Qhhhhhhhhuestions.pptxSecond Order Systems Qhhhhhhhhuestions.pptx
Second Order Systems Qhhhhhhhhuestions.pptx
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 

From Cultuurweb To UiTinVlaanderen