2. You can have fantastic ideas, but if those ideas are not
presented in an organized fashion, you will fail to get your
meaning across to your readers.
17. The 4 C’s
Clarity
Clarity makes comprehension easier.
Correctness
Correctness in message helps in building confidence.
Cohesiveness
Cohesiveness reinforces confidence.
Control
Don’t lose focus.
18. •Have I used an approach that will arouse the interest of the intended receiver?
•Have I found a way to hold the receiver's interest?
•Have I determined what information I would like the receiver to remember after reading the document? (Note:
When you have made this determination, emphasize the information by illustrating it and including it in the
summary,)
Test Drive
19. “When about to put your words in ink,
it won’t harm to stop and think”.