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What is content marketing? Why does it matter? How the heck do I do it?
The #1 thing to know about content marketing is that it works to help you grow your business and that its success is measurable.
This session will provide a bit of history on what this content buzzword is all about, offer solutions to common pain points in getting content creation off the ground, but mostly it will provide hacks and tools to get you and your team started right away. You will learn:
Proven ways to generate content creation ideas that work
Which free content tools can save you time & make you a more effective communicator
Ways to measure your progress and adjust accordingly