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Persuasive BEARS Techniques

A summary of our lessons. Original "Emotional Appeals" powerpoint can be downloaded at:

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  1. 1. WASL Review What do you need to know? Special thanks to EmotionalAppeals powerpoint for photos and facts
  2. 2. Expository Writing <ul><li>explains or informs. The writer should present information in a way that enhances the reader’s understanding of the topic. </li></ul>
  3. 3. Persuasive <ul><li>persuade or convince the designated audience to support a point of view, make a decision, or take an action. </li></ul>
  4. 4. Persuasive <ul><li>Effective persuasive writing is usually, but not always , characterized by the following: </li></ul><ul><ul><li>topic or issue clearly stated in the introduction; </li></ul></ul><ul><ul><li>a clear position and stays focused on that position; </li></ul></ul><ul><ul><li>more than one argument to support position; </li></ul></ul><ul><ul><li>detailed reasons, examples, and evidence to support arguments; </li></ul></ul>
  5. 5. Persuasive <ul><li>Effective persuasive writing is usually, but not always , characterized by the following: </li></ul><ul><ul><li>a clear, logical organizational strategy which makes the best case for position; </li></ul></ul><ul><ul><li>transitions to connect position, arguments, and evidence; </li></ul></ul><ul><ul><li>an awareness of the audience demonstrated in the choice of words, details, and voice; </li></ul></ul><ul><ul><li>persuasive language and techniques; </li></ul></ul><ul><ul><li>an ending/conclusion which includes a call for action. </li></ul></ul>
  6. 6. Emotional Appeals in Persuasive Writing How writers and advertisers use your feelings to get you to agree with them.
  7. 7. Emotional Appeals in Persuasive Writing BEARS
  8. 8. Emotional Appeals in Persuasive Writing <ul><li>Writers and advertisers use many techniques to convince you to agree with them or buy their product. </li></ul><ul><li>An emotional appeal tries to make the reader connect the writer’s message with an important feeling. </li></ul>
  9. 9. B -- Bandwagon <ul><li>Should you by a product just because it is the most popular? </li></ul>The bandwagon technique appeals to the reader’s need to belong and to do what everyone is doing.
  10. 10. Basic Needs <ul><li>The basic needs technique tries to connect your need for </li></ul><ul><li>Love </li></ul><ul><li>Safety and security </li></ul><ul><li>Convenience </li></ul><ul><li>Health </li></ul><ul><li>Money </li></ul><ul><li>to agreement with the writer’s opinion. </li></ul>
  11. 11. B -- Basic Needs <ul><li>This example came from an ad for a low fat frozen dinner. What basic need does it appeal to? </li></ul>
  12. 12. E -- Expert <ul><li>The testimonial technique uses a famous person or someone who looks like a normal, average person. </li></ul><ul><li>The testimonial tries to connect the writer’s opinion to the reader’s feeling about this person. </li></ul>
  13. 13. E -- Expert <ul><li>This man seems like a normal, likeable guy. </li></ul><ul><li>The text is written as if he is talking directly to the reader. </li></ul><ul><li>The picture also uses another emotional appeal. Can you identify it? </li></ul>
  14. 14. Expert -- Snob Appeal <ul><li>This model is Cybil Shepard, who is popular with older adults. </li></ul><ul><li>Advertisers use famous models to sell clothing because many people want to look as beautiful as the model. </li></ul>
  15. 15. A - Anecdote <ul><li>Add a scene or story in just a few sentences to connect with the reader, explain your point, and add interest </li></ul>
  16. 16. R - Rhetorical Question <ul><li>Wouldn’t you offer to help? </li></ul><ul><li>A question that doesn’t need an answer. </li></ul>
  17. 17. S - Statistics <ul><li>Add facts and statistics </li></ul><ul><li>Seventy percent of homeowners are adding natural landscapes. </li></ul><ul><li>Three out of four plants are drought resistant </li></ul>
  18. 18. Conclusion <ul><li>Emotional appeal techniques can be extremely effective in persuading the reader to act on a feeling. </li></ul><ul><li>As readers of persuasive writing, we must learn to recognize emotional appeals. </li></ul><ul><li>If we focus on the facts instead of the feelings, we will make a better decision about the writer’s opinion. </li></ul><ul><li>As persuasive writers, we can use these techniques to persuade others. </li></ul>
  19. 19. Persuasive BEARS Techniques <ul><li>Bandwagon </li></ul><ul><ul><ul><ul><li>Everyone is _____ </li></ul></ul></ul></ul><ul><li>Basic Needs </li></ul><ul><ul><ul><ul><li>--refer to health and safety </li></ul></ul></ul></ul><ul><li>Expert Testimonial </li></ul><ul><ul><ul><ul><li>My friends say __ or Gov. Gregoire states that “____” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Snob Appeal </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Michael Jordan…. </li></ul></ul></ul></ul></ul><ul><li>Anecdote -- add a scene or story, real or imaginary </li></ul><ul><li>Rhetorical Question </li></ul><ul><ul><li>Wouldn’t everyone want _______ ? </li></ul></ul><ul><li>Statistics -- facts, data to support opinion </li></ul>
  20. 20. The Persuasive Essay <ul><li>Introduction </li></ul><ul><ul><li>Grab/Invite Reader -- Ask a question/ tell a story (anecdote) </li></ul></ul><ul><ul><li>State your opinion and three reasons using strong, but polite language </li></ul></ul><ul><ul><ul><li>Students should wear white t-shirts as uniforms to prevent gang affiliation, stop teasing, and reduce the cost of school clothes. </li></ul></ul></ul>
  21. 21. <ul><li>What is the structural design of my essay? The design of the 5-6 paragraph essay is quite simple: </li></ul><ul><li>The Introduction with a strong lead-in, both sides of the issue, your thesis statement telling your side of the issue and the reasons that support your thesis. </li></ul><ul><li>Body: Your well-elaborated first reason with specific examples. Your well-elaborated second reason with specific examples and refutations. Your well-elaborated third reason with specific examples. </li></ul><ul><ul><li>Your well-elaborated fourth reason with specific examples. (if paragraph two is only refutations) </li></ul></ul><ul><li>The Conclusion where you restate your thesis with your 3 reasons and a strong, decisive closing statement and a call to action. </li></ul><ul><li>Adapted from Texas TASP information on persuasive essays </li></ul>. The Persuasive Essay
  22. 22. WASL Writing Every thing we have practiced for two years!