Ektron synergy keynote110912

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  • POR FAVOR ESTA PROPUESTA DE NEGOCIO, ESCRIBA EN MI ESPALDA ID si está interesado.
    ------------------------------------

    Feliz mes nuevo abundante de noviembre,

    Hola.

    ¿Cómo estás hoy?
    Espero que estés bien y que todo está bien con usted? gracias God.My nombre es jenifer PETERSON. (estoy buscando una buena relación y además que tenga propuesta de negocios con usted) si lo desea. por favor, escríbeme mensaje a mi buzón de correo electrónico
    Thanks,>

    jeniferpeterson1 en / yh / dt / cum
    ---------------------

    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
    ------------------------------------

    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Ektron synergy keynote110912

  1. 1. It’s Time To Become Part of the 47%Scott Liewehr, President and Principal Analyst@sliewehr | @just_clarity | #ektronsynergyNovember 9, 2012
  2. 2. 2  
  3. 3. Sunday3  
  4. 4. Monday4  
  5. 5. Tuesday5  
  6. 6. Wednesday6  
  7. 7. Thursday7  
  8. 8. Friday8  
  9. 9. Saturday9  
  10. 10. Sunday10  
  11. 11. Monday - Tuesday11  
  12. 12. Neighbor’s car Wednesday12  
  13. 13. Thursday  morning  pic   Thursday 13  
  14. 14. Friday14  
  15. 15. 15  
  16. 16. 16  
  17. 17. Three Synergy 2012 themes 17  
  18. 18. 1. Customer experience is where it’s at 18  
  19. 19. 2. Mobile, mobile, mobile 19  
  20. 20. 3. Ektron loves developers… 20  
  21. 21. …and worships marketers 21  
  22. 22. Customer Experience 22  
  23. 23. A customer’s holistic perception of acompany and its offerings based on allof the customer’s interactions with thecompany… 23  
  24. 24. Ektron introduces DXM 24  
  25. 25. Great, another acronym… 25  
  26. 26. 26  
  27. 27. Evolution of WCM27  
  28. 28. Ektron CMS100 offers a cost-effective Webcontent management application for Websites...allowing anytime, anywhere publishing.Business users are empowered to update theWeb pages that are assigned to them. Noknowledge of HTML is necessary. It is designedfor ease of use by nontechnical business userswho create content, allowing site administratorsto control all aspects of the system, includingthe look and feel and user privileges. From this…CMS100 v2.1, Circa 2002 28  
  29. 29. …and this…29  
  30. 30. Ektron Digital Experience Management enablescompanies to acquire more customers anddeliver consistent, relevant content across alldigital channels in a way that can bemeasured and optimized to achieve businessresults. …to this 30  
  31. 31. …and this…31  
  32. 32. 32  
  33. 33. What experience you trying to create? 33  
  34. 34. Mobile is not just another channel 34  
  35. 35. 35  
  36. 36. What makes mobile different? 36  
  37. 37. § Screen size§ Interaction patterns§ Dynamic context-­‐  Tom  Wentworth,  Marketer  Strategist  Extraordinaire,  Ektron   37  
  38. 38. “The mobile shift marks anevolutionary leap to the era of ubiquitous computing.”-­‐  Tim  Walters,  Principal  Analyst,  Digital  Clarity  Group   38  
  39. 39. Single Channel Multi-ChannelCross-ChannelDe-Channeled 39  
  40. 40. 40  
  41. 41. “As we enter the era of ubiquitous computing, winning brands will offertransparently de-channeled customer experiences.”-­‐  Tim  Walters,  Principal  Analyst,  Digital  Clarity  Group   41  
  42. 42. 42  
  43. 43. WEM and CEM / CXM are complex 43  
  44. 44. All  the  new  bells  /  whistles   New capabilities 44  
  45. 45. IT is the Tom Sawyer of WCMSource:  hOp://beinecke.library.yale.edu/dl_crosscollex/brbldl/   45  
  46. 46. Not everyone has learned the tricks 46  
  47. 47. 47  
  48. 48. 48  
  49. 49. After all, it’s all about content, right? 49  
  50. 50. Hence, Hubspot makes sense… 50  
  51. 51. 51  
  52. 52. Let’s talk about engagement… 52  
  53. 53. “Engagement occurs when a consumer interacts with a brand, and elects to invest in it physically, financially or emotionally.”-­‐  ScoO  Liewehr,  Principal  Analyst,  Digital  Clarity  Group   53  
  54. 54. Most valued currency on the web 54  
  55. 55. Brands that view the consumerempowerment phenomenon asan opportunity will win. 55  
  56. 56. 6 things brand must do… 56  
  57. 57. 1. Be open57  
  58. 58. 2. Be a good listener 58  
  59. 59. 3. Be prepared59  
  60. 60. 4. Be knowledgeable 60  
  61. 61. 5. Be consistent61  
  62. 62. 6. Be relevant62  
  63. 63. Digital  Engagement:  Puzzling,  Isn’t  It?  §  Multiple variables§  Nearly infinite combinations§  Handful of solutions§  Practice makes perfect§  Proven techniques exist Engagement is complex
  64. 64. Sources of complexity: Individual by nature
  65. 65. Understanding where youraudience is on the engagementjourney is a critical businessasset 65  
  66. 66. Sources of complexity: Cumulative effect
  67. 67. “The biggest risk to engagement is the failure of a single interaction.” 67  
  68. 68. Sources of complexity: Enabled by technology
  69. 69. But, a trail has been blazed 69  
  70. 70. 70  
  71. 71. But, I’m B2B, so it doesn’t apply 71  
  72. 72. 72  
  73. 73. The bar is set high…73  
  74. 74. …but you have all the tools you need 74  
  75. 75. “With great power comes great responsibility.” 75  
  76. 76. Thank youScott Liewehr | @sliewehrsliewehr@digitalclaritygroup.com
  77. 77. 77  

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