How successful strategies involve focusing on and embracing complexity, fragmentation and unpredictability of the way users employ mobile digital and especially mobile systems.
BE SURE TO READ THE NOTES attached to each slide. The slides themselves are mostly pretty pictures, so won't make a lot of sense.
Presented 23 January 2013 at an IXDA Silicon Valley and BayCHI event hosted by Yahoo! in Sunnyvale, CA.