Writing an Effective Thesis
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This document discusses the elements of a strong thesis statement, including that it should be clearly stated, focused and narrow, debatable, and supported by evidence. It provides examples of each of these elements and discusses four types of claims: claims of facts or definitions, claims of cause and effect, claims of value, and claims about solutions or policies. The document advises that the type of claim used should be determined by the question being answered.
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.
Writing a debatable claim
The document provides guidance on writing a debatable claim for an argumentative research paper. It explains that a good claim takes a position that reasonable people may disagree on. It offers examples of debatable claims and non-debatable claims. Tips are given for writing an effective claim, such as clearly stating your topic and opinion without subjective language, and briefly referencing the evidence and recommendations that will support the claim. A sample claim on the topic of workplace discrimination is also presented.
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
Eco 203 week 1 quiz
This document contains answers to questions for an Economics 203 Week 1 Quiz. It discusses topics like how income and demand relate, different types of investment, factors that can shift demand curves, production decisions regarding labor and technology, how price and quantity relate, the role of government in redistributing income and allocating resources, and more. It provides context and questions for online discussions on topics such as human capital, the roles of government and private sectors, impacts of changes in aggregate demand, how inflation affects different groups, fiscal policy approaches like stimulus packages, national debt and budget deficits, and efforts to reduce deficits.
2000 word paper totalProject 1. Your assignment is to pr.docx
2000 word paper total
Project
1.
Your assignment is to propose a solution to the issue you have identified in the last project, and then develop a policy argument about an issue that you find to be most important/relevant to your own life. In order to accomplish this feat, you must determine a solution that you will argue would fix/alleviate the issue in a unique manner (something that has not yet been tried). Then, your job is to consider a proper organizational pattern like the following, which is based on the example from page 295 of your text books:
· Introduction
. What is the problem?
. Past/Current Efforts to Fix the Problem
. Benefits of Correcting the Issue
. Thesis Statement
· Cause/Effect related to your issue (based on previous project)
. Explanation as to the causes that led up to the current problem <or> explanation as to the effects (actual and potential) resulting from the current problem
· Recommendations (necessary steps to achieve a solution)
. What is the solution?
. How can it be achieved?
. Potential obstacles and ways to overcome them
. What exactly solution will fix, and why it will work
· Counterarguments
. Opposition’s reasons for disagreeing with your solution
. Weaken each reason
· Conclusion
. Summary of whole argument
. Looking ahead to the future (potential issues arising from solution, who benefits and how the world will change
1.
Background Information:
Claims of policy are arguments that urge action. Typically, a claim of policy ends up as a relatively straightforward proposition — “X should be done”, but a lot of different paths might need to be taken to reach that kind of conclusion.
A basic policy claim is an argument that something should or should not be done. For example, arguing that marijuana should be legalized or that a friend should try a new food are both claims of policy. Because policy claims argue for an action, they imply a value claim — that taking the recommended action is better than not taking it. This, in turn, means that claims of fact and definition become involved.
Consequently, policy claims are some of the most complex arguments that exist. Many academic policy arguments put forward a specific problem, and they then solve that problem with a course of action (i.e. you should do X because it makes Y better). Such arguments have an additional level of complexity, because they require that writers prove that the solution actually works.
Because policy arguments actually ask people to act in the real world, they frequently depend upon whether or not things ‘work’ in the same way that the author claims. In other words, they must make use of logos in order to demonstrate that they have validity.
College students frequently write policy arguments. Typically, a policy argument at the college level involves grappling with a single issue or justifying a single course of action. This argument must then be placed into a meaningful context. The student has to argue that the relative me.
Individual Rights and the Obligations of GovernmentPrepare Prio.docx
Individual Rights and the Obligations of Government
Prepare:
Prior to beginning work on this discussion, read chapters 8, 9, and 10 in
American Government
and watch the video,
Episode II - It’s a Free Country
.
Reflect:
Our political system is characterized by certain fundamental features to include a system of laws, rights, and liberties. The laws, created and supported by the Constitutional framework, are designed to protect and secure the rights and liberties of individuals and groups throughout the U.S. However, the government also has an obligation to provide for the security of its citizens from serious internal and external threats that could cause grave or severe damage to our country. The need for homeland and national security can create a dilemma where conflicts emerge between these security needs and the demands for civil rights and liberties.
Write:
In your initial post, explain what obligations the U.S. government has towards its citizens and how can these obligations impact individual and group rights? Provide real-world examples to support your explanation. Fully respond to all parts of the prompt and write your response in your own words. Your initial response must be 200 to 250 words. Support your position with APA citations to two or more of the assigned resources required for this discussion. Please be sure that you demonstrate understanding of these resources, integrate them into your argument, and cite them properly.
Respond to Peers:
By Day 7, respond to at least two of your classmates' initial posts. Your peer responses should be 75 to 100 words each. As your reply to your classmates, attempt to take the conversation further by examining their claims or arguments in more depth or responding to the posts that they make to you. Keep the discussion on target and try to analyze things in as much detail as you can. For instance, you might consider if your classmate’s arguments are well supported with valid sources and logically argued.
Week Four Reflection
Prepare:
Prior to beginning work on this discussion, read chapters 8, 9, and 10 in
American Government
, watch the video,
Episode II - It’s a Free Country
, and review your results from the Political Typology Quiz.
Reflect:
Political parties mobilize voters to win elections and implement policy goals. Parties use their stated policy goals (i.e., their platforms) as a way to mobilize voter support. Generally, in order to be successful in a two-party system, parties must have policy goals across a broad range of issue areas to appeal to a broad range of voters.
Write:
Identify oneissue area that you want investigate. Use the assigned resources required for this discussion to gather information about the goals and proposals, in that issue area, of
three
U.S. political parties – the Democratic and Republican parties and a third party. Summarize each of the three parties’ policy goals in your issue area. Evaluate each party's goals from
two
perspectives:
Accord.
Total Possible Score 12.00Outlines an Introduction that Contain.docx
Total Possible Score: 12.00
Outlines an Introduction that Contains a Thesis Statement
Total: 0.50
Distinguished - Expertly outlines the topic and includes a well developed thesis sentence.
Outlines the Environmental Challenge and the Different Interests (e.g., BP, local businesses, animals that rely upon habitat, etc.) Who/That are Affected by the BP Oil Spill.
Total: 1.75
Distinguished - Fully outlines the environmental challenges and the different interests affected by the BP oil spill. The outline is clearly supported with scholarly sources.
Outlines Identification and Description of Relevant Value Systems
Total: 1.75
Distinguished - Outline fully identifies and describes relevant value systems.
Outlines Environmental Justice Issues
Total: 1.75
Distinguished - Fully outlines environmental justice issues.
Outlines a Persuasive Argument that Answers what Could have been Done, what Should have Been Done, and What She/He Would Have Done, Using the Concepts Discussed in Class
Total: 1.75
Distinguished - Fully outlines a persuasive argument that indicates what could have been done, what should have been done and what you would have done. Uses concepts discussed in class.
Outlines a Conclusion that Summarizes the Paper
Total: 0.50
Distinguished - Provides a fully outlined conclusion that summarizes the paper. The conclusion clearly relates to the thesis statements.
Written Communication: Control of Syntax and Mechanics
Total: 1.50
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
APA Formatting
Total: 0.25
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page,
reference page
. Page Requirement
Total: 0.25
Distinguished - The paper meets the specific page requirement stipulated in the assignment description.
Resource Requirement
Total: 2.00
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
1
Created July 2015 for the Writing Center
OUTLINE
What is an outline?
An outline is meant to help you establish a structure for a paper you are going to write. It is a way for you
to demonstrate the main argument (thesis), main points (topic sentences), and main pieces of evidence
you are going to present in a paper before actually writing the paper.
Additionally, one of the essential purposes of an outline is to clearly convey the connection between the
thesis and each of the topic sentences.
Outline Structure
I. Introduction
A. Thesis: A statement of position and overview of points of argumentation go here.
II. Body Paragraph 1: Topic sentence goes here.
A. Supporting evidence: A paraphrase or quote from one of your sources goes here, along
with an in-text citation (to learn how to ...
Writing a Debatable Claim
The document provides guidance on writing a debatable claim for an argumentative research paper. It explains that a good claim takes a position that reasonable people may disagree on. It offers examples of debatable versus non-debatable claims and provides tips for constructing an effective claim such as clearly stating your topic and opinion without subjective language. Sample claims are also given on the topics of workplace discrimination and high-stakes testing.
HITD 201 Design Thinking - Lecture 5 - Ideation Revisited
Lecture given by Mark Billinghurst on Ideation Technique for the HITD 201 Design Thinking course. The lecture was given on December 16th 2013. The key things covered are Ideation Techniques from the book Idea Stormers, and how to use the formal method of TRIX for inventive problem solving.
Toulmin’s Model of ArgumentHow to use this worksheetKnowi.docx
Toulmin’s Model of Argument
How to use this worksheet:
Knowing the elemental structure of your argument is an essential step toward producing an effective argument. The Toulmin model is an effective tool to help you outline the essential elements of your Claim of Values argument essay.
First, decide on a topic and have it approved before beginning your research. After your topic is approved and your research complete, you should be able to identify the specific parts of your argument: the claims, data, and warrants (along with any qualifiers, rebuttals, or backing). You will use this worksheet to
plan your essay. You must turn this handout with your essay.
Topic: (Record your teacher-approved topic here)__________________________________ ______________________________________________________________________________
List the primary claim made in your Claim of Values argument (i.e. your thesis statement). __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
List the data/evidence you will used to support your claim.___________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Identify your warrant(s). (What are the assumptions that connect the data to your claim? What assumed values must your readers have in order to agree that the evidence you provide is acceptable for defending the claims you make?) These warrants may be implicit (implied) or explicit (clearly stated) in your essay, but you need to know what they are. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Record any backing (i.e. evidence that proves your assumptions/warrants)______________ _Skip this section. Backing is hard to explain online. _______________________ ______________________________________________________________________________
List any qualifiers (i.e. ways in which your claim does not apply to everyone or has exceptions)____________________________________________________________________ ______________________________________________________________________________________________________________________ ...
Soc311 u3 assignment
The document is an assignment for an economics class to write a persuasive essay supporting or disapproving the ability of the American free enterprise system to allow any product or service to be provided. It provides background on the free enterprise system, directions for completing the essay, and guidelines. The free enterprise system, also called capitalism, is an economic system based on private ownership and allows anyone to start a business. It has advantages like economic freedom and profit motive, but disadvantages like unequal distribution of wealth. The author believes the system allows any product due to legal equality, free contracts, and the profit motive driving innovation. The government plays a limited role in protections, provisions, and regulations to adjust the system, and its involvement still allows for
Advocacy Through Legislation New York.docx
The document provides guidance for a nursing advocacy assignment focused on identifying a health care problem that could be addressed through legislation. It includes a template to complete that outlines key components: describing the problem and its consequences, proposing a solution and why legislation is the best approach, researching supporting evidence and similar laws, identifying stakeholders' views, addressing financial impacts, and outlining the legislative process. Students are asked to thoughtfully complete the template citing at least three sources to advocate for improving an issue through new policy or regulation.
Ten ways to improve your evaluation skills and marks for as & a2 economics
The document provides tips for improving evaluation skills and marks in economics exams. It defines evaluation as making critical judgements and reasoned conclusions using evidence. Strong evaluations justify arguments with supporting evidence. The document then lists command words that require evaluation, such as "evaluate" and "assess", and provides example exam questions. It also gives ten strategies for improving evaluation, such as using the final paragraph effectively, focusing on key words in questions, and putting events/policies in wider context. Overall, the document emphasizes using evidence and wider economic knowledge to provide reasoned, well-justified arguments in responses.
Assignment 2 Affirmative ActionAffirmative Action is a controve
Assignment 2: Affirmative Action
Affirmative Action is a controversial topic in American society. People of all races, genders, and classes are divided on where they stand on Affirmative Action. However, the media has oversimplified Affirmative Action and many do not truly understand the policy and what it means for schools and employers. For this assignment, you will examine Executive Order 10925 and determine where you stand on this topic.
Review Executive Order 10925. A copy can be found at:
http://www.thecre.com/fedlaw/legal6/eo10925.htm
.
Then, write an organized short response (3 paragraphs) where you explain:
What is Affirmative Action as a social policy?
What were the goals of Affirmative Action? Has it been successful?
What are the basic arguments for Affirmative Action and what are those against it? Which side do you find the most convincing and why?
Be sure to support your answer with references to the textbook, appropriate outside resources, and your own personal experiences.
Create a response in 3 paragraphs to the discussion question. Cite sources and include references in your response. Submit your response to the
Discussion Area
by
the due date assigned
.
Through
the end of the module
, review and comment on at least two peers’ responses.
...
Assignment 2 Affirmative ActionAffirmative Action is a controvers.docx
Assignment 2: Affirmative Action
Affirmative Action is a controversial topic in American society. People of all races, genders, and classes are divided on where they stand on Affirmative Action. However, the media has oversimplified Affirmative Action and many do not truly understand the policy and what it means for schools and employers. For this assignment, you will examine Executive Order 10925 and determine where you stand on this topic.
Review Executive Order 10925. A copy can be found at:
http://www.thecre.com/fedlaw/legal6/eo10925.htm
.
Then, write an organized short response (3 paragraphs) where you explain:
What is Affirmative Action as a social policy?
What were the goals of Affirmative Action? Has it been successful?
What are the basic arguments for Affirmative Action and what are those against it? Which side do you find the most convincing and why?
Be sure to support your answer with references to the textbook, appropriate outside resources, and your own personal experiences.
Create a response in 3 paragraphs to the discussion question. Cite sources and include references in your response. Submit your response to the
Discussion Area
by
Saturday, August 26, 2017
. Through
Wednesday, August 30, 2017
, review and comment on at least two peers’ responses.
.
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MARKETING MANAGEMENT12th edition18 Managing Mass.docx
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Writing an Effective Thesis
- 2. Objective I can write a thesis statement at a meets or exceeds level.
- 3. Elements of a Thesis Thesis: A statement that presents the main claim that your are working to prove. Strong Thesis Statements are… Clearly Stated Focused & Narrow Debatable Supported by Evidence
- 4. Clearly Stated Generally, your thesis is the last sentence of the introduction paragraph. Your thesis should directly answer the prompt or questions your are trying to answer. Question: Is America’s Capitalistic system good for the nation?
- 5. Focused & Narrow Your thesis must be focused on not just your topic, but what you hope to prove about your topic. Unfocused: Capitalism is the best economic system. Focused & Narrow: As recent developments in technology have shown, capitalism strengthens the United States’ economy by creating an environment which fosters innovation.
- 6. Debatable Your thesis must be debatable…someone should be able to disagree with your statement. Not Debatable: Capitalism in America has both strengths and limitations. Debatable: The limitations of capitalism are shown by the United States’ inability to dramatically slow down carbon emissions.
- 7. Supported by Evidence You must have evidence that supports your claim. Use a variety of types of evidence (Ethos, Logos, Pathos) Topic sentences must relate to your thesis statement. Include a counterclaim paragraph (see counterclaim PowerPoint)
- 8. Four Types of Claims Claims of Facts or Definitions. Claims of cause & effect. Claims of value. Claims about solutions or policies.
- 9. Claims of Facts or Definitions Claims that argue what something means or if it is a fact. Example: A free market economy allows for individuals the freedom from government regulation to run their businesses as they see fit.
- 10. Claims of Cause & Effect. Claims that argue that two things are related. Example: The lack of government regulations placed on automobile emissions has led to an environmental disaster in the United States.
- 11. Claims of Value. Claims that argue the worth that we place on something. Example: While capitalism allows for individual liberties, it creates an unfair and costly system of inequity in our society.
- 12. Claims about Solutions or Policies. Claims that argue what steps should be taken to solve a problem. Example: The government must create laws requiring all automobiles to increase fuel efficiency to at least 40 mpg by 2020.
- 13. Selecting the Best Type of Claim The type of claim that you should use is generally determined by the question that you are trying to answer. Some questions can be answered in multiple ways.