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Using the Media to Assist inSupporting Positive Outcomes  for Victims of Abuse and           Neglect at the Eleventh Annua...
Watch “Luka” video on YouTube:https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e                                         ...
“Luka” has been featured on my blog since the beginning. Itappeals to a different audience than do posts about trainingsan...
Decisions are made bythose who show up.                        4
TRADITIONAL WAYS OFTHINKING ABOUT/USINGMEDIA                       5
Traditional news outlets                Talk radio                             6
private sector   •   Getting interviewed                 •   Getting a story placed                 •   Editorial         ...
organizations    news                A version of The Blue Marble. This image was originally uploaded to the English      ...
NEW WAYS OF THINKINGABOUT/USING MEDIA                       9
We’re now talking about    engaging                          10
• Informing journalistsprivate sector     regularly                 • Informing bloggers                   regularly      ...
organizations                • Writing blogs                • Reading blogs                • Having conversations    news ...
Example of engaging                 http://www.life360.com/blog/single                                         13
Helping engage   30 Days of Social Media Status UpdatesEach day in April you can help raise awareness about child abuse. U...
Recommendations     Realities                  15
tweeters, etc.                 • Unique perspective bloggers &                 • Have conversations                   on b...
PUTTING IT ALLTOGETHER                 17
The Twitterverse & blogosphere      work best when…ou are open to meeting new peopleou interact honestly with folksou shar...
The Twitterverse & blogospherework best to move your agenda            when…ou personalize messagesive people info the way...
Written by Steven Tyler, “Janie’s                                                     Got a Gun”:                         ...
http://www.socialbrite.org/2012/04/09/highlights-from-the-nonprofit-techno                                                ...
Hope begins in the dark, thestubborn hope that if you justshow up and try to do the rightthing, the dawn will come. Youwai...
Contact me• Susie Cambria: (301) 832-2339 cell,  secambria@gmail.com• If you work in the District of Columbia,  consider r...
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Social Media and Improving Outcomes for Child Victims of Abuse and Neglect

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Social Media and Improving Outcomes for Child Victims of Abuse and Neglect

  1. 1. Using the Media to Assist inSupporting Positive Outcomes for Victims of Abuse and Neglect at the Eleventh Annual National Citizen Review Panel Conference April 16, 2012 4006 Hamilton Street • Hyattsville, MD • 20781 Susie Cambria, MSW Public Policy Consultant Phone: 301.832.2339 • Email: secambria@gmail.com • Web: http://susiecambria.blogspot.com
  2. 2. Watch “Luka” video on YouTube:https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e 2
  3. 3. “Luka” has been featured on my blog since the beginning. Itappeals to a different audience than do posts about trainingsand data. 3
  4. 4. Decisions are made bythose who show up. 4
  5. 5. TRADITIONAL WAYS OFTHINKING ABOUT/USINGMEDIA 5
  6. 6. Traditional news outlets Talk radio 6
  7. 7. private sector • Getting interviewed • Getting a story placed • Editorial • Op-ed • Column • Getting board member, thought leader supporter interviewed 7
  8. 8. organizations news A version of The Blue Marble. This image was originally uploaded to the English Wikipedia by Deglr6328 on 04:05, 8 Mar 2005. https://upload.wikimedia.org/wikipedia/commons/thumb/7/78/The_Blue_Marble.jpg/480px-Th 8
  9. 9. NEW WAYS OF THINKINGABOUT/USING MEDIA 9
  10. 10. We’re now talking about engaging 10
  11. 11. • Informing journalistsprivate sector regularly • Informing bloggers regularly • Commenting on media outlet stories and blog posts • Guest blog posts • Sharing info—stories, events, links 11
  12. 12. organizations • Writing blogs • Reading blogs • Having conversations news on Twitter and Facebook • Sharing info—stories, events, links • Tearing down walls between “us” and “them” 12
  13. 13. Example of engaging http://www.life360.com/blog/single 13
  14. 14. Helping engage 30 Days of Social Media Status UpdatesEach day in April you can help raise awareness about child abuse. Use one of the suggestedmessages for your Facebook status update, your tweet or your Instant Message (IM) awaystatus. We also ask you to change your profile picture on Twitter and/or Facebook to thephoto above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock@DVCAC to your tweet! 14
  15. 15. Recommendations Realities 15
  16. 16. tweeters, etc. • Unique perspective bloggers & • Have conversations on blogs, Twitter, Facebook • Sharing info—stories, events, links • Bridge communities • Have a voice 16
  17. 17. PUTTING IT ALLTOGETHER 17
  18. 18. The Twitterverse & blogosphere work best when…ou are open to meeting new peopleou interact honestly with folksou shareou take an interest in others 18ou see these environments and the people
  19. 19. The Twitterverse & blogospherework best to move your agenda when…ou personalize messagesive people info the way they can understanditou interact rather than merely pushinformation (your message) out 19
  20. 20. Written by Steven Tyler, “Janie’s Got a Gun”: is about a girl who shoots her father because he is sexually abusing her. Steven Tyler wrote the lyrics after reading an article about children & who had been killed by guns.Watch “Janie’s Got a Gun” video on YouTube:https://www.youtube.com/watch?v=RqQn2ADZE1A&ob=av3e Steven Tyler originally wrote the song in his basement, which was when he came up with the line "Janies got a gun." He then sat on it for months, "waiting for the oracle door to open." Tyler told Rolling Stone it only became a song about child abuse after, "I looked over at a Time magazine and saw this article on 48 hours, minute by minute, of handgun deaths in the United States." He continued: "Then I got off on the child-abuse angle. Id heard this woman speaking about how many children are attacked by their mothers and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that was it. That was my toe in the door.“ (http://www.songfacts.com/detail.php?id=1350) 20
  21. 21. http://www.socialbrite.org/2012/04/09/highlights-from-the-nonprofit-techno 21
  22. 22. Hope begins in the dark, thestubborn hope that if you justshow up and try to do the rightthing, the dawn will come. Youwait and watch and work: Youdont give up. Anne Lamott 22
  23. 23. Contact me• Susie Cambria: (301) 832-2339 cell, secambria@gmail.com• If you work in the District of Columbia, consider reading my blog, http://susiecambria.blogspot.com 23

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