Five Social Media Don'ts

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Five Pitfalls and time-wasters to avoid in social media marketing. You often see tips and tricks for putting the power of social media to work and what you need in order to be successful in social media pull marketing. The other side of the coin is a list of things that are harmful or counterproductive to your social media goals – in other words, stuff to avoid doing.

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Five Social Media Don'ts

  1. 1. Social Media Marketing Pitfalls and Time-Wasters to Avoid Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Social Media You often see tips and tricks for putting the power of social media to work and what you need in order to be successful in social media pull marketing.
  3. 3. Social Media The other side of the coin is a list of things that are harmful or counterproductive to your social media goals – in other words, stuff to avoid doing.
  4. 4. Social Media Pitfalls Don’t Become a Nuisance1
  5. 5. Social Media Pitfalls Don’t Become a Nuisance1 • Communicating with people who have opted-in to receive your messages is a privilege.
  6. 6. Social Media Pitfalls Don’t Become a Nuisance1 • Communicating with people who have opted-in to receive your messages is a privilege. • Don‟t „wear out your welcome‟ by constantly badgering your audience.
  7. 7. Social Media Pitfalls Don’t Constantly Sell2
  8. 8. Social Media Pitfalls Don’t Constantly Sell2 • Many marketers offer a thin veneer of informational content, then launch right into the sales pitch.
  9. 9. Social Media Pitfalls Don’t Constantly Sell2 • Many marketers offer a thin veneer of informational content, then launch right into the sales pitch. • You get the impression they care more about selling you than helping you.
  10. 10. Social Media Pitfalls Don’t Constantly Sell2 • Many marketers offer a thin veneer of informational content, then launch right into the sales pitch. • You get the impression they care more about selling you than helping you. • Be seen as a source of valuable information, not a pushy salesperson.
  11. 11. Social Media Pitfalls Don’t Insult Anyone3
  12. 12. Social Media Pitfalls Don’t Insult Anyone3 • “Whenever I feel the urge to exercise, I lie down until it goes away” – Irvin S. Cobb
  13. 13. Social Media Pitfalls Don’t Insult Anyone3 • “Whenever I feel the urge to exercise, I lie down until it goes away” – Irvin S. Cobb • We suggest taking this approach when you feel the urge to insult a group or an individual.
  14. 14. Social Media Pitfalls Don’t Insult Anyone3 • “Whenever I feel the urge to exercise, I lie down until it goes away” – Irvin S. Cobb • We suggest taking this approach when you feel the urge to insult a group or an individual. • Don‟t like what‟s going on politically? Remember if you share this publically, you may be turning off a large portion of your prospect base.
  15. 15. Social Media Pitfalls Don’t Present Yourself Negatively4
  16. 16. Social Media Pitfalls Don’t Present Yourself Negatively4 • Remember that everything you say and every photo you post can and will be used against you.
  17. 17. Social Media Pitfalls Don’t Present Yourself Negatively4 • Remember that everything you say and every photo you post can and will be used against you. • There is a difference in the platforms of communication – be sure that your content matches the medium.
  18. 18. Social Media Pitfalls Don’t Present Yourself Negatively4 • Remember that everything you say and every photo you post can and will be used against you. • There is a difference in the platforms of communication – be sure that your content matches the medium. • Think about what you want a potential employer or business partner to see.
  19. 19. Social Media Pitfalls Don’t Wander Off Topic5
  20. 20. Social Media Pitfalls Don’t Wander Off Topic5 • Those who opt-in to your messages are intrigued by what you are currently offering or providing them.
  21. 21. Social Media Pitfalls Don’t Wander Off Topic5 • Those who opt-in to your messages are intrigued by what you are currently offering or providing them. • This doesn‟t mean they want to hear about your trip to Spain or where you ate breakfast..
  22. 22. Social Media Pitfalls Don’t Wander Off Topic5 • Those who opt-in to your messages are intrigued by what you are currently offering or providing them. • Think before you post – remember it is just as easy to “unlike” you as it is to “like” you. • This doesn‟t mean they want to hear about your trip to Spain or where you ate breakfast..
  23. 23. Social Media Pitfalls • You put a lot of time into positioning your company as a leader in the industry.
  24. 24. Social Media Pitfalls • You put a lot of time into positioning your company as a leader in the industry. • Don‟t lose your momentum by incorrectly utilizing social media.
  25. 25. Social Media Pitfalls • You put a lot of time into positioning your company as a leader in the industry. • Don‟t lose your momentum by incorrectly utilizing social media. • Don‟t waste time generating trivial, mundane, or superfluous material.
  26. 26. Social Media Pitfalls • You put a lot of time into positioning your company as a leader in the industry. • Don‟t lose your momentum by incorrectly utilizing social media. • Don‟t waste time generating trivial, mundane, or superfluous material. • When in doubt, keep it clean and keep it relevant.
  27. 27. Facebook LinkedIn Twitter Check Back! Check back in the coming weeks to learn more about B2B marketing and lead generation! Check out our free Lead Generation eBook. And connect with us socially: In the meantime…
  28. 28. About Fusion Marketing Partners Christopher Ryan, CEO We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog) info@fusionmarketingpartners.com 719-357-6280

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