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10 Things this PR Learned at Design Indaba
1.
PROJECT PRESENTATION TO SlideShare 10 Things
I Learned at #DesignIndaba 2015 (From a PR Point Of View)
2.
© Joe Public
2015 Yoni Bloch is the man © Joe Public 2015
3.
© Joe Public
2015© Joe Public 2015 1 x music video shot in 1 x night with 256 combinations? http://www.yonibloch.co.il/pretendtobehappy/ On a platform (Interlude) that worked for President Shimon Peres? http://www.timesofisrael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/ That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)? http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius ROCKSTAR #PRStorytelling #PRSolutions #PRContent
4.
© Joe Public
2015 Find a way to tell your story © Joe Public 2015
5.
© Joe Public
2015© Joe Public 2015 Casey Neistat’s NYC biking fine YouTube video: “I don’t know how to get laws changed or how to lobby government, but I do know how to tell a story.” https://www.youtube.com/watch?v=bzE-IMaegzQ Ng’endo Mukii’s Yellow Fever film http://yabablay.com/yellow-fever-by-ngendo-mukii/ The Workers Tate Museum project “A cascade of copy browsing real-time” http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark #PRLobbying #PRAdvocacy #PREngagement
6.
© Joe Public
2015 “My work” vs Collaboration © Joe Public 2015
7.
© Joe Public
2015© Joe Public 2015 Is it youth vs age? Or perhaps ego vs no-ego? But those that spoke so passionately about “my work” never came across as strongly as those who spoke about collaboration Sindiso Khumalo: “Im a serial collaborator” #PRCollaboration #PRSynergy #PRTeamwork
8.
© Joe Public
2015 Bring back the value of the hand © Joe Public 2015
9.
© Joe Public
2015© Joe Public 2015 Formafantasma: “Our studio looks like a bakery or a laboratory” Dominic Wilcox: “Thinking through making.” Speed creating 30 things in 30 days http://dominicwilcox.com/portfolio/speed-creating/ Hella Jongerius: “Intelligent hands know more than the head” #PRGetOffTheLaptop #PRMindMap #PRFeelYourWay
10.
© Joe Public
2015 Just because it hasn’t been done … © Joe Public 2015
11.
© Joe Public
2015© Joe Public 2015 Yoni Bloch: “The first films were shot from the POV of the audience in a theatre, because that’s what we knew … now it’s an interactive story in the multiverse.” Santiago Cirugeda: “Screw the government! If they say no we still do it.” #PRSimplify #PRAskForgivenessNotPermission #PRJustDoIt
12.
© Joe Public
2015 Music © Joe Public 2015
13.
© Joe Public
2015© Joe Public 2015 What is your inspiration? Music came up so often at #DesignIndaba: Yoni Bloch’s love for music videos - inspired Interlude Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out. Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening Nastio Mosquito’s powerful vocals filling a post-lunch auditorium of full bellies, eliciting goosebumps #PRGFindYourInspo #PRMusicSetsTheMood
14.
© Joe Public
2015 Africa Rising © Joe Public 2015
15.
© Joe Public
2015© Joe Public 2015 Omar Viktor Diop Pepe Marais Xolisa Dysehana Robbie Brozin Carla Kreuser Selly Raby Kane Ackeem Ngwenya Ng’endo Khumalo Sindiso Khumalo William Kentridge #PRLocalInspo #PRAfricaIsWhereItIsAt
16.
© Joe Public
2015 Old is cool © Joe Public 2015
17.
© Joe Public
2015© Joe Public 2015 70 year old Dan Wieden: “Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power.” 80 year old Rosita Missoni: “A copy is a homage.” “My brain is re-generated by Indaba” #PRTheEldersStillLead
18.
© Joe Public
2015 Raw & real resonates © Joe Public 2015
19.
© Joe Public
2015© Joe Public 2015
20.
© Joe Public
2015 Shubankar Ray © Joe Public 2015
21.
© Joe Public
2015© Joe Public 2015 He may not have won hearts but he spoke the language of PR What does the owner think of their brand? What does the world think of the owner’s brand? Dial the DNA of the brand up or down according to the audience Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.
22.
© Joe Public
2015 Best Quotes © Joe Public 2015
23.
© Joe Public
2015© Joe Public 2015 “I just want to excite myself, really,” Dominic Wilcox “If I knew where ideas came from, I’d go there more often.” Leonard Cohen “Create a culture so wild, so sticky, that it will hurt your soul to leave.” Dan Wieden “China in Africa is a series of questions.” William Kentridge “A creative organisation is violent & messy & it has to WANT to make things.” Dan Wieden #PR #Comms #EngageJoePublic
24.
Joe Public United
Building Nicol Main Office Park 2 Burton Road Bryanston T +27 11 591-7770 E info@joepublic.co.za Thanks !
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