Magic xpa is a comprehensive application platform for developing mobile, web, SOA, and desktop applications. It allows development of applications that can run on Windows, iOS, Android, BlackBerry, and Windows Mobile devices. Magic xpa uses a code-free, metadata-based approach to application development, making it highly productive, platform-independent, scalable, and future-proof. Magic xpi is Magic's business and process integration suite for data integration between diverse applications. It supports integration with applications such as SAP, SharePoint, Dynamics CRM, and Salesforce, as well endpoints such as .NET, Java, SOAP, and REST.

1. Magic xpa
Total Mobility Experience
Any Application, Any device, Any time
Magic Brasil - October/2012

2. About Magic
Founded in 1982
NASDAQ : MGIC
(1991)
Global Partners:
3000+
Presence: 50
Countries
Strategic
Partnerships:

3. Magic’s Solutions
Application Platform Integration Platform
Platform-Independent Multi-Platform
Faster development Code free
Highly Scalable Highly productive
Cost-effective

4. Magic xpa
A Comprehensive Application Platform for
developing Mobile, Web, SOA and desktop
applications
Windows, iOS, Android, BlackBerry,
Client
Windows Mobile
Server Windows, Solaris, Linux, AIX, IBM i
Oracle, MS-SQL, DB2, DB2/400,
Database
ISAM/400, Pervasive, ODBC, SQLite
Framework .NET, Java, J2EE, COM, SOAP, REST

5. Magic xpi
Business and process integration suite for data
integration between diverse applications
SAP R/3, SBO, SAP A1, Sharepoint,
Applications Dynamics CRM, Force.com,
Salesforce.com, JDE, Lotus Notes
.NET, Java, Magic xpa, SOAP, REST,
JMS, WebSphere MQ, MSMQ, FTP,
Endpoints
HTTP, TCP, Flat file, Office, XML,
SNMP, HL7

6. Certifications and Alliances
• Oracle Validated
Integration
IBM Server Proven
Salesforce.com Partner
AppExchange Certified
Microsoft Partner
SharePoint
Dynamics CRM
SAP Gold Partner
Certified SAP ERP
Certified SAP B1
13

7. Technology Value
Simple – Code-free, Metadata approach
Future-proof – Technology isolation
Comprehensive – Rich technology stack
Agile - Productive, Adaptive
Scalable – Desktop to enterprise

9. Worldwide Smartphone OS Market Share
Source: Gartner

10. Worldwide Smartphone OS Market Share
Source: Gartner

11. Worldwide Smartphone OS Market Share

12. Android
A Linux-based operating
system for mobile
devices
Developed by the Open
Handset Alliance (2007)
led by Google (acquired
Android in 2005)
Developers write
primarily in a customized
version of Java, using the
Android SDK

13. iOS
Derived from Mac OSX,
based on Darwin, a Unix-like
operating system based on
FreeBSD and Mach
Born in Jan 2007 as “iPhone
OS”
Xcode is the environment for
the iOS SDK. iPhone
applications, like iOS and
Mac OS X, are written in
Objective-C

14. BlackBerry
BlackBerry OS (phone) Devices are
and BlackBerry Tablet integrated into an
OS (PlayBook) are organization's e-mail
proprietary multitasking system through BES
environments developed
by RIM Full qwerty keyboard
BlackBerry JDE for
building Java
Platform, Micro
Edition (Java® ME)
applications, MIDP
compliant Java

15. Mobile Client Development

16. Web/HTML5 Apps
HTML UI and
Application JavaScript
server business logic

17. Hybrid Apps (Web and Mixed)
Native and
JavaScript
business logic
Application
server
HTML UI
elements

18. Native Apps
Server-side business logic
Native UI and
Application business logic
server

19. Magic RIA Mobile – Cloud Computing Model

20. Highlights about Magic xpa
Cloud Computing Model – App Centralized
High Productivity
Integration and enterprise connectivity
Single development paradigm for all plataforms
Native/hybrid runtime
Mobile, Desktop, Web and Server development

21. In 2 minutes – with 0 lines of code
Connected to the database Created a mobile form with form
designer
Created SQL statements for
query, insert, update, delete Connected to the server
Created secure web services for Received application updates
query, insert, update, delete
Consumed the web services for
Fully transactional, with rollback query, insert, update, delete
support
Handled dataview caching
Implemented multi-tier, scalable
Portable to multiple platforms
architecture
Handled touch gestures
Implemented application
management Handled device rotation events
Distributed the application Handled multiple screen DPI

22. Let’s see it in
action…
http://youtu.be/Lcnjvd1-qBg
http://youtu.be/YXMdhhAMtpM